WD-40 (NASDAQ:WDFC – Get Free Report) and Hermes International (OTCMKTS:HESAY – Get Free Report) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.
Earnings and Valuation
This table compares WD-40 and Hermes International”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| WD-40 | $619.98 million | 5.05 | $90.99 million | $6.57 | 35.33 |
| Hermes International | $16.42 billion | 15.48 | $4.98 billion | N/A | N/A |
Dividends
WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Hermes International pays an annual dividend of $1.30 per share and has a dividend yield of 0.5%. WD-40 pays out 62.1% of its earnings in the form of a dividend. WD-40 has raised its dividend for 17 consecutive years. WD-40 is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Analyst Ratings
This is a breakdown of current recommendations for WD-40 and Hermes International, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| WD-40 | 0 | 1 | 1 | 0 | 2.50 |
| Hermes International | 0 | 4 | 0 | 2 | 2.67 |
WD-40 currently has a consensus target price of $300.00, suggesting a potential upside of 29.24%. Given WD-40’s higher possible upside, research analysts plainly believe WD-40 is more favorable than Hermes International.
Institutional & Insider Ownership
91.5% of WD-40 shares are owned by institutional investors. 0.8% of WD-40 shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares WD-40 and Hermes International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| WD-40 | 14.42% | 30.10% | 16.79% |
| Hermes International | N/A | N/A | N/A |
Summary
WD-40 beats Hermes International on 9 of the 15 factors compared between the two stocks.
About WD-40
WD-40 Company develops and sells maintenance products, and homecare and cleaning products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides multi-purpose maintenance products that include aerosol sprays, non-aerosol trigger sprays, precision pens, and in liquid-bulk form products under the WD-40 Multi-Use brand name; specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand; and bike-specific products. It also offers multi-purpose and specialty drip oils, and spray lubricant products, as well as other specialty maintenance products under the 3-IN-ONE brand name; and professional spray maintenance products and lubricants for the bike maintenance market under the GT85 brand name. In addition, the company provides automatic toilet bowl cleaners under the 2000 Flushes brand name; aerosol and liquid trigger carpet stain and odor eliminators under the Spot Shot brand; room and rug deodorizers under the Carpet Fresh brand name; carpet and household cleaners, and rug and room deodorizers under the 1001 brand; heavy-duty hand cleaner products under the Lava brand name in the United States, as well as under the Solvol brand name in Australia; and automatic toilet bowl cleaners under the X-14 brand name. It sells its products primarily through warehouse club stores, hardware stores, automotive parts outlets, industrial distributors and suppliers, mass retail and home center stores, value retailers, grocery stores, online retailers, farm supply, sport retailers, and independent bike dealers. WD-40 Company was founded in 1953 and is headquartered in San Diego, California.
About Hermes International
Hermès International Société en commandite par actions engages in the production, wholesale, and retail of various goods. The company offers leather goods and saddlery, such as bags for men and women, travel articles, small leather goods and accessories, saddles, bridles, and a full range of equestrian products and clothing; ready-to-wear garments for men and women; and accessories, including jewelry, belts, hats, gloves, the Internet of Things products, and shoes. It also provides silk and textiles for men and women; art of living and tableware products; perfumes; and watches. In addition, the company is also involved in weaving, engraving, printing, dyeing, finishing, and producing textiles; and purchasing, tanning, dyeing, finishing, and selling precious leathers. It sells its products through a network of stores worldwide. The company also sells watches, perfumes, and tableware through a network of specialized stores. Hermès International Société en commandite par actions was founded in 1837 and is based in Paris, France. Hermès International Société en commandite par actions operates as a subsidiary of H51 SAS.
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