Amazon.com’s (AMZN) Neutral Rating Reaffirmed at DA Davidson

Amazon.com (NASDAQ:AMZN)‘s stock had its “neutral” rating reissued by DA Davidson in a report issued on Friday, MarketBeat reports. They currently have a $175.00 price objective on the e-commerce giant’s stock. DA Davidson’s price target would indicate a potential downside of 21.42% from the company’s previous close.

Several other equities research analysts have also recently weighed in on AMZN. KeyCorp reaffirmed an “overweight” rating and issued a $308.00 price target (up previously from $303.00) on shares of Amazon.com in a research report on Wednesday, January 28th. Mizuho cut Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 18th. Sanford C. Bernstein set a $300.00 price target on Amazon.com and gave the stock an “outperform” rating in a research report on Friday, October 31st. Scotiabank boosted their target price on shares of Amazon.com from $275.00 to $300.00 and gave the company an “outperform” rating in a research note on Tuesday, January 20th. Finally, William Blair restated an “outperform” rating on shares of Amazon.com in a research report on Monday, November 3rd. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and five have given a Hold rating to the company. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $290.47.

Amazon.com Price Performance

Amazon.com stock opened at $222.69 on Friday. Amazon.com has a 12-month low of $161.38 and a 12-month high of $258.60. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The firm has a 50-day moving average price of $233.97 and a 200-day moving average price of $229.91. The firm has a market capitalization of $2.38 trillion, a PE ratio of 31.45, a price-to-earnings-growth ratio of 1.45 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. During the same period in the prior year, the firm posted $1.86 earnings per share. The firm’s revenue for the quarter was up 13.6% compared to the same quarter last year. As a group, equities research analysts forecast that Amazon.com will post 6.31 EPS for the current year.

Insider Activity

In related news, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the sale, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Douglas J. Herrington sold 4,784 shares of the stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $232.71, for a total transaction of $1,113,284.64. Following the transaction, the chief executive officer directly owned 498,182 shares of the company’s stock, valued at $115,931,933.22. The trade was a 0.95% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 47,061 shares of company stock worth $10,351,262. Insiders own 9.70% of the company’s stock.

Institutional Investors Weigh In On Amazon.com

Several institutional investors and hedge funds have recently modified their holdings of AMZN. Handelsbanken Fonder AB increased its stake in Amazon.com by 218.6% during the 4th quarter. Handelsbanken Fonder AB now owns 5,504,558 shares of the e-commerce giant’s stock worth $1,270,562,000 after buying an additional 3,776,987 shares during the period. AMF Tjanstepension AB lifted its stake in Amazon.com by 2.0% in the fourth quarter. AMF Tjanstepension AB now owns 2,425,196 shares of the e-commerce giant’s stock worth $559,784,000 after acquiring an additional 48,404 shares during the last quarter. Paul R. Ried Financial Group LLC grew its holdings in Amazon.com by 4.8% during the 4th quarter. Paul R. Ried Financial Group LLC now owns 10,880 shares of the e-commerce giant’s stock worth $2,511,000 after acquiring an additional 502 shares in the last quarter. Stolz & Associates PS acquired a new position in shares of Amazon.com during the fourth quarter worth $1,019,000. Finally, Hartford Funds Management Co LLC raised its position in shares of Amazon.com by 76.6% during the 4th quarter. Hartford Funds Management Co LLC now owns 25,279 shares of the e-commerce giant’s stock worth $5,835,000 after acquiring an additional 10,966 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum and revenue beat — Amazon reported stronger-than-expected cloud growth and quarterly revenue above consensus, supporting the long‑term growth story for AMZN. AWS revenue continues to soar
• Positive Sentiment: Analysts remain largely constructive — multiple firms reiterated Buy ratings and say heavy AI/capex could pay off over time, keeping upside case intact for long‑term investors. TipRanks: analysts reiterate buy ratings
• Neutral Sentiment: Product/AI initiatives could add optionality — wider Alexa+ rollout and reported talks about OpenAI/partnerships expand addressable markets but are longer‑term catalysts. Alexa+ wide launch
• Neutral Sentiment: Regulatory noise — a recent German ruling and fine add localized headwinds but are not the principal driver of today’s move. Reuters: Germany bans price controls
• Negative Sentiment: Massive 2026 capex guide — management announced ≈$200B of capex (up sharply from 2025), mostly for AI data centers, chips and infrastructure; investors fear near‑term margin pressure, cash flow strain and execution risk. Reuters: big capex worries investors
• Negative Sentiment: Slight EPS miss and ugly market reaction — adjusted EPS missed by a penny despite revenue upside, and shares plunged in after‑hours/early trading as the market re‑priced execution and valuation risk. MarketBeat: earnings miss and reaction

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.