Mobilicom (NASDAQ:MOB) & Brady (NYSE:BRC) Financial Contrast

Brady (NYSE:BRC) and Mobilicom (NASDAQ:MOB) are both industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, valuation, dividends and analyst recommendations.

Profitability

This table compares Brady and Mobilicom’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brady	12.74%	19.06%	13.21%
Mobilicom	N/A	N/A	N/A

Valuation & Earnings

This table compares Brady and Mobilicom”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brady	$1.51 billion	2.85	$189.26 million	$4.09	22.34
Mobilicom	$3.18 million	21.55	-$8.01 million	N/A	N/A

Brady has higher revenue and earnings than Mobilicom.

Insider and Institutional Ownership

76.3% of Brady shares are held by institutional investors. Comparatively, 13.6% of Mobilicom shares are held by institutional investors. 15.6% of Brady shares are held by insiders. Comparatively, 7.2% of Mobilicom shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Brady and Mobilicom, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brady	0	0	1	1	3.50
Mobilicom	1	1	2	0	2.25

Mobilicom has a consensus target price of $2,750.00, indicating a potential upside of 45,279.54%. Given Mobilicom’s higher probable upside, analysts clearly believe Mobilicom is more favorable than Brady.

Risk & Volatility

Brady has a beta of 0.63, indicating that its share price is 37% less volatile than the S&P 500. Comparatively, Mobilicom has a beta of 2.14, indicating that its share price is 114% more volatile than the S&P 500.

Summary

Brady beats Mobilicom on 9 of the 13 factors compared between the two stocks.

About Brady

Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally. The company offers materials, printing systems, RFID, and bar code scanners for product identification, brand protection labeling, work in process labeling, finished product identification, and industrial track and trace applications; safety signs, floor-marking tapes, pipe markers, labeling systems, spill control products, lockout/tagout device, and software and services for safety compliance auditing, procedure writing, and training; and hand-held printers, wire markers, sleeves, and tags for wire identification. It also provides name tags, badges, lanyards, rigid card printing systems, and access control software for people identification; and wristbands, labels, printing systems, and other products for tracking and improving the safety of patients. In addition, the company offers workplace safety, identification, and compliance products, such as safety and compliance signs, tags, labels, and markings; informational signage and markings; asset tracking labels; facility safety and personal protection equipment; first-aid products; and other compliance products for process, government, education, construction, and utilities industries. Further, it provides stock and custom identification products; and sells related resale products. The company serves industrial and electronic manufacturing, healthcare, chemical, oil, gas, automotive, aerospace, governments, mass transit, electrical contractors, education, leisure and entertainment, telecommunications, and other industries through distributors, direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.

About Mobilicom

Mobilicom Limited operates as an end-to-end provider of cybersecurity and smart solutions for drones, robotics, and autonomous platforms. It designs, develops, and delivers smart solutions, such as cloud management software, communication datalink and mobile mesh networking terminals, handheld control terminals, and professional services and support for drone, robotics, and autonomous system manufacturers, as well as hardware products and software solutions. Mobilicom Limited was incorporated in 2017 and is based in Shoham, Israel.