Procter & Gamble Company (The) (NYSE:PG – Get Free Report)’s stock price rose 1.2% during trading on Tuesday . The stock traded as high as $160.15 and last traded at $159.16. Approximately 9,893,296 shares changed hands during mid-day trading, a decline of 17% from the average daily volume of 11,925,355 shares. The stock had previously closed at $157.33.
Procter & Gamble News Roundup
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: CNBC explains what’s driving PG’s strong start to 2026 — cites pricing, improved mix, category momentum and management’s execution as reasons the rally can continue. What’s driving Procter & Gamble’s monster start to 2026 — and how it can continue
- Positive Sentiment: MarketBeat flags PG as one of three consumer-staples names “breaking out” amid rotation out of tech — reflects increased demand for defensive, dividend-paying stocks. 3 Consumer Staples Stocks Breaking Out This Month (PG)
- Positive Sentiment: Zacks examines whether pricing and mix can sustain PG’s margin strength — supports thesis that pricing execution and portfolio mix are currently offsetting cost pressures. Can Pricing and Mix Sustain Procter & Gamble’s Margin Strength?
- Neutral Sentiment: Yahoo Finance reassesses PG after its recent share-price recovery — balanced take noting rally but urging caution given valuation and mixed topline signals. Reassessing Procter & Gamble (PG) After Recent Share Price Recovery
- Neutral Sentiment: Seeking Alpha calls PG “a dividend king” that appears fairly valued amid macro and industry pressures — supportive for income investors but suggests limited upside. Procter & Gamble: A Dividend King That’s Fairly Valued Amid Macro And Industry Pressures
- Neutral Sentiment: Zacks / AmericanBankingNews pieces review FY2026 earnings outlook and analyst forecasts — consensus now around mid-single-digit EPS growth, with guidance range noted by the company. What is Zacks Research’s Forecast for PG FY2026 Earnings?
- Negative Sentiment: Seeking Alpha warns “recovery hopes are premature,” highlighting weaker organic growth and risks that pricing gains may be harder to sustain — a bearish take that pressures sentiment. Proctor and Gamble: Recovery Hopes Are Premature
- Negative Sentiment: Another Seeking Alpha piece cautions weak fundamentals could trigger a “painful shave” or even a rating downgrade — underscores downside risk if organic sales and margin mix deteriorate. Procter & Gamble: Weak Fundamentals Could Result In A Painful Shave For Investors (Rating Downgrade)
Analyst Ratings Changes
A number of equities analysts have commented on the company. Barclays set a $155.00 price objective on Procter & Gamble in a research note on Friday, January 16th. Jefferies Financial Group raised Procter & Gamble from a “hold” rating to a “buy” rating and increased their price target for the company from $156.00 to $179.00 in a research note on Tuesday, December 16th. Raymond James Financial lowered their target price on Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating for the company in a report on Monday, October 20th. TD Cowen downgraded shares of Procter & Gamble from a “buy” rating to a “hold” rating and boosted their target price for the company from $150.00 to $156.00 in a research report on Tuesday, January 27th. Finally, JPMorgan Chase & Co. upgraded Procter & Gamble from a “neutral” rating to an “overweight” rating and increased their price target for the stock from $157.00 to $165.00 in a report on Friday, January 23rd. Thirteen research analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the company’s stock. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $167.67.
Procter & Gamble Stock Up 1.2%
The firm has a 50-day moving average of $145.95 and a two-hundred day moving average of $150.29. The firm has a market cap of $369.89 billion, a price-to-earnings ratio of 23.58, a PEG ratio of 5.29 and a beta of 0.38. The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.49.
Procter & Gamble (NYSE:PG – Get Free Report) last issued its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The firm had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The business’s revenue was up 1.5% on a year-over-year basis. During the same period in the prior year, the firm earned $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, sell-side analysts predict that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.
Procter & Gamble Dividend Announcement
The business also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be paid a $1.0568 dividend. The ex-dividend date of this dividend is Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.7%. Procter & Gamble’s payout ratio is currently 62.67%.
Insider Buying and Selling at Procter & Gamble
In related news, CEO Ma. Fatima Francisco sold 8,000 shares of the firm’s stock in a transaction dated Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total value of $1,264,000.00. Following the transaction, the chief executive officer owned 6,571 shares in the company, valued at $1,038,218. This trade represents a 54.90% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Marc S. Pritchard sold 95,903 shares of the firm’s stock in a transaction that occurred on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the completion of the transaction, the insider directly owned 182,607 shares in the company, valued at approximately $27,601,048.05. The trade was a 34.43% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 0.20% of the stock is currently owned by company insiders.
Hedge Funds Weigh In On Procter & Gamble
Several institutional investors and hedge funds have recently made changes to their positions in PG. Vanguard Group Inc. boosted its position in shares of Procter & Gamble by 1.2% during the 4th quarter. Vanguard Group Inc. now owns 237,459,756 shares of the company’s stock worth $34,030,358,000 after acquiring an additional 2,829,151 shares in the last quarter. State Street Corp lifted its position in shares of Procter & Gamble by 0.4% in the 3rd quarter. State Street Corp now owns 100,634,824 shares of the company’s stock worth $15,462,541,000 after purchasing an additional 370,872 shares during the period. Geode Capital Management LLC boosted its position in shares of Procter & Gamble by 3.3% during the 4th quarter. Geode Capital Management LLC now owns 62,647,882 shares of the company’s stock valued at $8,962,689,000 after purchasing an additional 1,974,556 shares in the last quarter. Norges Bank acquired a new stake in Procter & Gamble in the fourth quarter worth $4,664,783,000. Finally, Franklin Resources Inc. grew its stake in Procter & Gamble by 8.3% in the third quarter. Franklin Resources Inc. now owns 22,850,345 shares of the company’s stock valued at $3,510,955,000 after acquiring an additional 1,752,481 shares during the period. Institutional investors and hedge funds own 65.77% of the company’s stock.
About Procter & Gamble
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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