J Sainsbury (OTCMKTS:JSNSF – Get Free Report) and Woolworths Group (OTCMKTS:WOLWF – Get Free Report) are both consumer defensive companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.
Insider and Institutional Ownership
23.0% of J Sainsbury shares are owned by institutional investors. Comparatively, 14.5% of Woolworths Group shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Analyst Ratings
This is a summary of recent ratings and recommmendations for J Sainsbury and Woolworths Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| J Sainsbury | 0 | 0 | 0 | 0 | 0.00 |
| Woolworths Group | 0 | 1 | 1 | 0 | 2.50 |
Profitability
This table compares J Sainsbury and Woolworths Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| J Sainsbury | N/A | N/A | N/A |
| Woolworths Group | N/A | N/A | N/A |
Valuation & Earnings
This table compares J Sainsbury and Woolworths Group”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| J Sainsbury | N/A | N/A | N/A | $0.02 | 291.41 |
| Woolworths Group | N/A | N/A | N/A | $1.96 | 10.71 |
Woolworths Group is trading at a lower price-to-earnings ratio than J Sainsbury, indicating that it is currently the more affordable of the two stocks.
Dividends
J Sainsbury pays an annual dividend of $0.17 per share and has a dividend yield of 3.6%. Woolworths Group pays an annual dividend of $1.36 per share and has a dividend yield of 6.5%. J Sainsbury pays out 1,061.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Woolworths Group pays out 69.5% of its earnings in the form of a dividend. Woolworths Group is clearly the better dividend stock, given its higher yield and lower payout ratio.
Summary
Woolworths Group beats J Sainsbury on 6 of the 8 factors compared between the two stocks.
About J Sainsbury
J Sainsbury plc, together with its subsidiaries, engages in the food, general merchandise and clothing retailing, and financial services activities in the United Kingdom and the Republic of Ireland. It operates through three segments: Retail Food, Retail General Merchandise and Clothing, and Financial Services. The company operates various store formats, including convenience stores and supermarkets. It is also involved in the online grocery and general merchandise operations. In addition, it offers financial services, such as credit cards, scorecards, and personal loans; and home, car, pet, travel, and life insurance products. J Sainsbury plc was founded in 1869 and is headquartered in London, the United Kingdom.
About Woolworths Group
Woolworths Group Limited operates retail stores in Australia and New Zealand. It operates through Australian Food, Australian B2B, New Zealand Food, BIG W, and Other segments. The Australian Food segment procures and resells food and related products, and provides services to customers in Australia. The Australian B2B segment engages in procurement and distribution of food and related products for resale to other businesses, as well as provision of supply chain services to business customers in Australia. The New Zealand Food segment is involved in the procurement and resale of food and drinks, and provides services to retail customers in New Zealand. BIG W segment procures and resells discount general merchandise products to customers in Australia. The Other segment operates Quantium and MyDeal retail stores The company was formerly known as Woolworths Limited and changed its name to Woolworths Group Limited in December 2017. Woolworths Group Limited was incorporated in 1924 and is based in Bella Vista, Australia.
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