Insider Buying: Grocery Outlet (NASDAQ:GO) CEO Acquires 110,252 Shares of Stock

Grocery Outlet Holding Corp. (NASDAQ:GO) CEO Jason Potter bought 110,252 shares of the firm’s stock in a transaction dated Monday, March 23rd. The shares were acquired at an average cost of $6.35 per share, with a total value of $700,100.20. Following the completion of the transaction, the chief executive officer owned 684,618 shares of the company’s stock, valued at $4,347,324.30. This represents a 19.20% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available through this link.

Grocery Outlet Stock Up 0.2%

Shares of GO traded up $0.01 on Wednesday, reaching $6.54. The company’s stock had a trading volume of 4,516,148 shares, compared to its average volume of 3,522,621. Grocery Outlet Holding Corp. has a twelve month low of $5.66 and a twelve month high of $19.41. The stock has a market capitalization of $641.90 million, a PE ratio of -2.86, a PEG ratio of 1.88 and a beta of 0.50. The company has a current ratio of 1.37, a quick ratio of 0.32 and a debt-to-equity ratio of 0.49. The firm has a fifty day moving average of $8.77 and a 200-day moving average of $11.51.

Grocery Outlet (NASDAQ:GO) last released its quarterly earnings results on Wednesday, March 4th. The company reported $0.19 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.21 by ($0.02). The company had revenue of $1.22 billion for the quarter, compared to analyst estimates of $1.23 billion. Grocery Outlet had a negative net margin of 4.80% and a positive return on equity of 5.93%. Grocery Outlet’s revenue for the quarter was up 10.7% on a year-over-year basis. During the same quarter last year, the firm posted $0.15 EPS. Grocery Outlet has set its FY 2026 guidance at 0.450-0.550 EPS. Equities analysts predict that Grocery Outlet Holding Corp. will post 0.63 EPS for the current year.

More Grocery Outlet News

Here are the key news stories impacting Grocery Outlet this week:

• Positive Sentiment: Insider buying report lifts sentiment — Coverage says GO shares “gapped up” after insider purchases were reported, which can signal management confidence and attract momentum traders. This helps explain upward price movement despite weak technicals. Grocery Outlet (NASDAQ:GO) Shares Gap Up After Insider Buying Activity
• Neutral Sentiment: Short-interest data appears unreliable/zero — multiple short-interest posts report 0 shares (and NaN changes), producing a days-to-cover ratio of 0.0. That data looks erroneous and is unlikely to be a meaningful driver of today’s move. Monitor for corrected filings from exchanges.
• Negative Sentiment: Multiple class-action notices and lawsuits filed/announced — Several plaintiff firms and notices say a securities class action has been filed covering purchases from Aug 5, 2025 through Mar 4, 2026, alleging misrepresentations about unsustainable store expansion and concealing related consequences. These filings increase legal overhang, could raise potential liability/settlement risk, and tend to pressure share prices and deter institutional buyers. GO Investor Alert: Levi & Korsinsky
• Negative Sentiment: Additional law firms soliciting lead plaintiffs, deadline risk — Kessler Topaz, Pomerantz, Glancy, Faruqi, Bernstein Liebhard, The Gross Law Firm and others have issued client notices and deadline reminders (May 15, 2026 lead-plaintiff deadline). The concentration of solicitations underscores the breadth of legal attention and could prolong volatility. Kessler Topaz class action notice

Hedge Funds Weigh In On Grocery Outlet

Several large investors have recently modified their holdings of GO. T. Rowe Price Investment Management Inc. raised its holdings in Grocery Outlet by 54.0% during the 4th quarter. T. Rowe Price Investment Management Inc. now owns 15,763,945 shares of the company’s stock valued at $159,216,000 after acquiring an additional 5,528,722 shares during the period. Millennium Management LLC boosted its holdings in shares of Grocery Outlet by 3,558.0% in the third quarter. Millennium Management LLC now owns 1,825,407 shares of the company’s stock worth $29,298,000 after acquiring an additional 1,775,505 shares during the period. UBS Group AG grew its position in shares of Grocery Outlet by 87.6% in the fourth quarter. UBS Group AG now owns 2,726,299 shares of the company’s stock valued at $27,536,000 after purchasing an additional 1,272,859 shares in the last quarter. Boston Partners grew its position in shares of Grocery Outlet by 219.7% in the third quarter. Boston Partners now owns 1,462,633 shares of the company’s stock valued at $23,475,000 after purchasing an additional 1,005,126 shares in the last quarter. Finally, Invesco Ltd. raised its stake in shares of Grocery Outlet by 106.5% during the 4th quarter. Invesco Ltd. now owns 1,914,410 shares of the company’s stock valued at $19,336,000 after purchasing an additional 987,367 shares during the period. Hedge funds and other institutional investors own 99.87% of the company’s stock.

Analyst Upgrades and Downgrades

Several research firms have recently issued reports on GO. Jefferies Financial Group reiterated a “hold” rating and issued a $7.00 target price (down from $18.00) on shares of Grocery Outlet in a research note on Thursday, March 5th. Deutsche Bank Aktiengesellschaft set a $11.00 price target on shares of Grocery Outlet in a research report on Thursday, January 8th. Wells Fargo & Company reduced their price objective on shares of Grocery Outlet from $10.50 to $7.00 and set an “equal weight” rating for the company in a research report on Thursday, March 5th. UBS Group reiterated a “neutral” rating and issued a $11.50 price objective on shares of Grocery Outlet in a research note on Thursday, December 18th. Finally, Morgan Stanley dropped their target price on shares of Grocery Outlet from $11.00 to $7.00 and set an “equal weight” rating on the stock in a research report on Thursday, March 5th. Eleven equities research analysts have rated the stock with a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Reduce” and a consensus price target of $10.68.

Grocery Outlet Company Profile

Grocery Outlet Holding Corp. (NASDAQ: GO) is a specialty discount retailer that offers consumers deeply discounted groceries by purchasing excess inventory, closeouts, and overstocks from manufacturers and distributors. Headquartered in Emeryville, California, the company operates two primary banners—Grocery Outlet and Fresh2Go—with a combined footprint of more than 400 stores. Its product assortment spans fresh produce, meat, dairy, bakery items, household staples, natural and organic offerings, and select specialty products, all sold at significant markdowns compared to conventional supermarkets.

The company’s unique buying model enables it to source inventory through opportunistic purchases of surplus freight, discontinued items, and closeout deals, which it then passes on as savings to its customers.