Brokerages Set Snap Inc. (NYSE:SNAP) PT at $8.17

Shares of Snap Inc. (NYSE:SNAP) have been given an average recommendation of “Hold” by the twenty-nine brokerages that are presently covering the company, Marketbeat Ratings reports. Three investment analysts have rated the stock with a sell recommendation, twenty have given a hold recommendation, five have given a buy recommendation and one has issued a strong buy recommendation on the company. The average twelve-month target price among analysts that have covered the stock in the last year is $8.1667.

SNAP has been the topic of several research reports. Piper Sandler reaffirmed a “neutral” rating on shares of Snap in a report on Thursday, February 5th. Guggenheim reissued a “neutral” rating and set a $6.50 price objective on shares of Snap in a research note on Thursday, February 5th. B. Riley Financial upgraded Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price on the stock in a report on Thursday, February 5th. Arete Research set a $7.30 target price on Snap and gave the stock a “buy” rating in a research report on Tuesday, February 10th. Finally, Morgan Stanley reduced their target price on Snap from $9.50 to $6.50 and set an “equal weight” rating for the company in a report on Sunday, February 22nd.

Snap Stock Performance

NYSE:SNAP opened at $4.60 on Friday. The company has a 50-day moving average of $5.34 and a 200-day moving average of $7.03. The firm has a market cap of $7.77 billion, a price-to-earnings ratio of -17.04 and a beta of 0.83. The company has a current ratio of 3.56, a quick ratio of 3.56 and a debt-to-equity ratio of 1.53. Snap has a twelve month low of $3.81 and a twelve month high of $10.41.

Snap (NYSE:SNAP) last released its earnings results on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). The business had revenue of $1.72 billion during the quarter, compared to the consensus estimate of $1.70 billion. Snap had a negative return on equity of 20.72% and a negative net margin of 7.76%.The firm’s revenue for the quarter was up 10.2% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $0.01 earnings per share. Analysts forecast that Snap will post -0.3 earnings per share for the current fiscal year.

Key Headlines Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Irenic Capital sent a public letter and a presentation outlining actionable steps (AI focus, cost cuts, governance changes) aimed at unlocking value, signaling an activist campaign to reshape strategy. Irenic Sends Letter to Snap Inc.
• Positive Sentiment: Irenic disclosed an economic interest (~2.5% of Class A) and publicly argued Snap is materially undervalued, proposing a long-term valuation target that implies large upside — this activist spotlight typically attracts investors and can accelerate board/management discussions. Irenic Capital Discloses Snapchat Stake
• Positive Sentiment: Market reaction: media coverage and investor buying lifted the stock sharply as traders priced in potential near‑term catalysts from activist-led changes. Snap Soars 14.4% as Investor Rallies
• Neutral Sentiment: Analysts and the activist have proposed aggressive scenarios (one presentation projects a multi‑fold increase to a $26+ target per share); these are strategic roadmaps rather than guaranteed outcomes and will depend on execution and board response. Snap climbs 13% as activist suggests changes
• Negative Sentiment: The European Union has opened a probe into Snap, introducing regulatory risk that could lead to fines, compliance costs or restrictions in EU markets — a potential downside for revenue and margins outside the U.S. EU Launches Probe Against Snap Inc.
• Negative Sentiment: Pomerantz law firm has opened an investor investigation into Snap, which could herald future litigation or class-action risk that may increase legal expenses and create headline risk. Pomerantz Law Firm Investigates Claims

Insider Activity

In other Snap news, CTO Robert C. Murphy sold 1,000,000 shares of the firm’s stock in a transaction dated Tuesday, February 10th. The shares were sold at an average price of $5.36, for a total value of $5,360,000.00. Following the completion of the transaction, the chief technology officer directly owned 49,313,775 shares in the company, valued at $264,321,834. This trade represents a 1.99% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. Also, CAO Rebecca Morrow sold 16,499 shares of Snap stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $4.70, for a total transaction of $77,545.30. Following the completion of the transaction, the chief accounting officer directly owned 466,682 shares in the company, valued at approximately $2,193,405.40. This trade represents a 3.41% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 2,570,641 shares of company stock worth $13,436,343.

Hedge Funds Weigh In On Snap

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Allworth Financial LP raised its stake in Snap by 92.3% during the 3rd quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock valued at $25,000 after purchasing an additional 1,581 shares during the period. Oak Harvest Investment Services acquired a new stake in shares of Snap in the fourth quarter worth $26,000. Arax Advisory Partners boosted its position in shares of Snap by 220.0% in the fourth quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock worth $27,000 after buying an additional 2,275 shares during the period. V Square Quantitative Management LLC purchased a new position in shares of Snap during the fourth quarter valued at $29,000. Finally, EverSource Wealth Advisors LLC grew its holdings in shares of Snap by 561.4% during the fourth quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after buying an additional 3,071 shares in the last quarter. Institutional investors and hedge funds own 47.52% of the company’s stock.

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.