Roots (TSE:ROOT) reported fourth-quarter and full-year fiscal 2025 results that management said extended a multi-quarter run of sales and margin gains, helped by direct-to-consumer growth, higher full-price selling, and continued balance-sheet improvement.
President and CEO Meghan Roach said the company carried “strong momentum” into the fourth quarter, its largest period of the year, and credited customer response to core and seasonal assortments, marketing that increased traffic, and store-level execution that improved conversion. CFO Leon Wu described fiscal 2025 as a “milestone year,” citing record gross margins, “robust free cash flow,” and earnings improvement alongside ongoing investments to support long-term growth.
Fourth-quarter sales grew 4.2% as DTC outperformed
Partner and other sales declined, however. Wu said the segment totaled CAD 8.5 million, down 11.5% from the prior year, primarily due to lower wholesale sales to Roots’ international operating partner in Taiwan. Wu said that decline was “consistent with what we flagged last quarter” and was linked to earlier fulfillment of holiday and spring orders in the third quarter. He added the shortfall was partially offset by momentum in other lines of business within the segment.
Record annual gross margin; Q4 margin up 50 basis points
Wu said fourth-quarter gross profit rose 5.1% to CAD 71.4 million and gross margin improved 50 basis points to 61.8%. DTC gross margin in the quarter was 62.5%, up 10 basis points, with Wu attributing the improvement to product margin expansion from “ongoing product costing improvements,” partially offset by unfavorable foreign exchange impacts on U.S. dollar inventory purchases and distribution-center transition costs.
For the full year, Roots posted revenue of CAD 277.7 million, up 5.6%, including DTC sales of CAD 239.5 million, a 7.3% increase. Comparable sales for the year rose 9.5%, or 12.8% on a two-year stack basis, Wu said.
Gross profit for fiscal 2025 increased 8.3% to CAD 170.2 million, and Roots reported a record gross margin of 61.3%, up 150 basis points from fiscal 2024. Roach tied the higher margin profile to the company’s premium repositioning and stronger full-price selling, saying that in fiscal 2025 “over 70% of our customers purchased at full price.”
Marketing spend rose in Q4; management plans more efficiency in 2026
SG&A expenses in the fourth quarter increased 9.1% to CAD 49.3 million. Wu said the rise was primarily driven by CAD 2.8 million in incremental marketing costs tied to “elevated Q4 marketing investments,” as well as higher variable selling costs associated with stronger sales. He also cited CAD 1.1 million of incremental U.S. duties paid on e-commerce sales “following the elimination of the duty-free de minimis exemption,” alongside higher personnel-related costs and share-based compensation expense. These increases were partly offset by a CAD 1.6 million reduction in store-related occupancy, depreciation, and impairment costs, which he attributed to productivity gains from fleet optimization.
Roach highlighted the company’s “Anything Roots” holiday campaign featuring Seth Rogen, which ran across out-of-home, social media, Spotify, and streaming platforms including Netflix and Prime Video. She also pointed to collaborations and partnerships during the quarter, including a limited-edition NFL capsule collection tied to the Super Bowl’s 60th anniversary and a Toronto Blue Jays collection.
In response to an analyst question about the outlook for marketing investment, Roach said fiscal 2025 included broad-based testing across the funnel—from the Seth Rogen campaign to influencer spending and paid media—to better understand returns for a brand with high awareness in Canada. Looking to fiscal 2026, she said Roots is “targeting a reduction in the overall marketing spend” as it shifts dollars toward areas with higher returns and improves efficiency, while continuing to balance near-term sales and longer-term brand building.
Earnings, cash flow, and balance sheet improved; share buybacks continued
Roots reported fourth-quarter net income of CAD 14.7 million, or CAD 0.37 per share, compared with a net loss of CAD 21.7 million a year earlier that Wu said reflected a non-cash impairment on intangible assets. Wu noted that excluding the impairment, fourth-quarter fiscal 2024 net income would have been CAD 15.0 million, also CAD 0.37 per share. Fourth-quarter adjusted EBITDA was CAD 25.1 million, compared with CAD 25.3 million in the prior-year quarter.
For the full year, Roots posted net income of CAD 4.7 million, or CAD 0.12 per share, compared with a net loss of CAD 33.4 million in fiscal 2024. Adjusted EBITDA increased 9.5% to CAD 23.3 million, Roach said.
Wu said fourth-quarter free cash flow increased 3.5% to CAD 40.8 million, driven by higher sales and working-capital improvement. Full-year free cash flow was CAD 7.5 million, down from CAD 9.8 million, which he attributed primarily to higher cash taxes paid and higher capital investments, partially offset by higher earnings and working-capital gains.
Roots also continued repurchasing shares under its Normal Course Issuer Bid. Wu said the company bought back just over 264,000 shares for CAD 0.9 million in the fourth quarter and just over 1.28 million shares for CAD 4.0 million for the full year. The current program allows up to 1.3 million shares, with about 60,000 shares remaining as of year-end and an expiry date of April 10, 2026.
On the balance sheet, Roach said net debt declined 42% year over year to CAD 4.3 million, and Wu said the net leverage ratio was less than 0.2x trailing 12-month adjusted EBITDA. Wu added Roots finished the year with CAD 33.5 million outstanding under credit facilities and total liquidity of CAD 73.6 million, including CAD 28.6 million of cash and CAD 45.0 million of borrowing capacity.
Operational initiatives: distribution partnership, AI tools, and leadership update
Roach said product momentum in the quarter was led by Cloud Fleece, which “more than doubled” year over year and became a “meaningful component” of the company’s sweat business. She said activewear delivered double-digit growth and that a winter collaboration with Universal Studios generated “significant brand fees” and strong customer response. Roach also said style productivity improved due to tighter assortments, more disciplined buying, and investments in AI-driven allocation tools, with additional margin opportunity coming from sourcing initiatives as the business scales.
On operations, Roach highlighted a new 10-year strategic distribution partnership with Metro Supply Chain announced in January 2026. The company expects to move distribution from a company-operated facility to Metro’s technology-enabled facility in Ontario, with the transition expected to be completed by July 2026.
In response to a question about AI, Roach said Roots is investing across several areas—inventory management, e-commerce search and email, and customer service—prioritizing use cases with clear value. Wu said the company saw benefits in the quarter including an “improved stockout rate” from AI-supported inventory allocation and reduced call-center costs through automated customer service responses. He also said Roots has been investing in its data platform, including building out a data warehouse and improving customer identification, to support further AI initiatives.
Roach also announced Rosie Pouzar’s appointment as Chief Commercial Officer, effective from an announcement in February 2026. Roach said Pouzar joined after leadership roles at Sephora Canada and had served Roots over the prior year as head of omni-channel growth.
Finally, Roach addressed the board’s strategic review announced March 3, 2026, describing the company’s progress since fiscal 2019 in reducing net debt and improving margins. She said Roots would not provide further commentary or take questions on the review, adding that the company does not intend to disclose developments unless the board approves a specific transaction or determines disclosure is required.
On the macro backdrop, Roach said the company continues to operate in a “dynamic environment” and is focused on controllables, including having the right product in the right places and investing behind long-term growth drivers. She also noted freight costs could see pass-through if oil prices remain high, though she said Roots has managed through similar periods in the past.
About Roots (TSE:ROOT)
Roots Corp provides a portfolio of apparel, leather goods, accessories, and footwear for men, women, and children under the Roots brand. Its merchandise includes genuine leather, such as jackets, bags, and luggage; kids & baby clothing; and leather, linens, towels, and accessories. The company operates through two segments: Direct-To-Consumer, which accounts for majority revenue, and Partners & Other. The DTC segment sells products through the company’s corporate retail stores and e-commerce. The Partners & Other segment engage in the wholesale of Roots branded products to the company’s international operating partner, and it earns royalties on the retail sales of Roots-branded products.
