Hixon Zuercher LLC Buys 19,166 Shares of Netflix, Inc. $NFLX

Hixon Zuercher LLC grew its stake in Netflix, Inc. (NASDAQ:NFLX) by 868.8% during the 4th quarter, Holdings Channel.com reports. The firm owned 21,372 shares of the Internet television network’s stock after acquiring an additional 19,166 shares during the period. Hixon Zuercher LLC’s holdings in Netflix were worth $2,004,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other large investors also recently modified their holdings of NFLX. First Financial Corp IN raised its position in shares of Netflix by 900.0% in the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 243 shares during the period. DiNuzzo Private Wealth Inc. raised its position in shares of Netflix by 885.2% in the fourth quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 239 shares during the period. Imprint Wealth LLC bought a new position in shares of Netflix in the third quarter valued at about $25,000. Retirement Wealth Solutions LLC bought a new position in shares of Netflix in the third quarter valued at about $28,000. Finally, MB Levis & Associates LLC raised its position in shares of Netflix by 177.8% in the fourth quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network’s stock valued at $28,000 after purchasing an additional 192 shares during the period. 80.93% of the stock is owned by institutional investors.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analyst note: Citizens/JMP and others project a meaningful Q1 benefit from recent U.S. price increases and faster ad monetization — one analyst estimates about a $1.1B revenue tailwind that should help margins. Netflix Stock Eyes $1.1 Billion Windfall As US Price Hikes Kick Into Gear
• Positive Sentiment: Broker support: Guggenheim reaffirmed a Buy rating (raised price target reported), and other firms (Wedbush, Moffett Nathanson, KeyBanc) have recently lifted targets/forecasts on stronger ad-tier scaling and revenue outlooks. Netflix (NASDAQ:NFLX) Receives “Buy” Rating from Guggenheim
• Positive Sentiment: KeyBanc says Netflix’s ad-supported tier is scaling faster than expected, prompting raised forecasts — a structural revenue tail that investors view as durable. ‘Netflix’s Advertising Tier Is Scaling Faster than Anticipated,’ Says KeyBanc Analyst; Raises NFLX Stock Forecast
• Positive Sentiment: Technical breakout: Netflix recently moved above its 200‑day moving average, a bullish sign that has attracted momentum buyers ahead of earnings. Netflix (NFLX) Recently Broke Out Above the 200-Day Moving Average
• Neutral Sentiment: Market setup: Options traders expect a sizable post-earnings swing (implied move ~6–7%), and unusually large call activity has been noted — signals of anticipation but not directional certainty. Netflix Will Report Q1 Earnings Tomorrow. Options Traders Expect a 7.13% Move in NFLX Stock
• Neutral Sentiment: Consensus expectations: Analysts are looking for ~15% revenue growth (Q1 revenue and EPS beats would reinforce the bullish thesis); some houses maintain Hold/Market‑Perform alongside Buy calls, so guidance will be closely parsed. Netflix (NFLX) To Report Earnings Tomorrow: Here Is What To Expect
• Negative Sentiment: Strategic risk: Netflix’s failed bid for Warner Bros removes an easy path to major franchise ownership and may leave Netflix to compete with a potentially larger Warner‑Paramount Skydance combination; management says it will refocus on content and ads, but the competitive landscape is tougher. Netflix to refocus on ads, content after failed Warner Bros bid

Netflix Trading Up 1.3%

NFLX opened at $107.71 on Thursday. The company’s 50 day moving average is $91.36 and its 200-day moving average is $98.65. Netflix, Inc. has a 1-year low of $75.01 and a 1-year high of $134.12. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. The company has a market cap of $454.77 billion, a P/E ratio of 42.62, a PEG ratio of 1.61 and a beta of 1.67.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company had revenue of $12.05 billion for the quarter, compared to the consensus estimate of $11.97 billion. During the same period last year, the company posted $0.43 EPS. The firm’s quarterly revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Equities research analysts predict that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.

Insider Buying and Selling

In other news, insider Cletus R. Willems sold 3,136 shares of the firm’s stock in a transaction that occurred on Tuesday, February 10th. The shares were sold at an average price of $82.67, for a total value of $259,253.12. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. Also, CFO Spencer Adam Neumann sold 28,630 shares of the firm’s stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $98.00, for a total transaction of $2,805,740.00. Following the completion of the sale, the chief financial officer owned 73,787 shares in the company, valued at approximately $7,231,126. The trade was a 27.95% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 1,511,233 shares of company stock worth $138,320,982 in the last quarter. Corporate insiders own 1.37% of the company’s stock.

Analyst Upgrades and Downgrades

NFLX has been the topic of several research analyst reports. Sanford C. Bernstein reissued a “buy” rating on shares of Netflix in a research report on Wednesday, February 18th. Arete Research raised shares of Netflix from a “neutral” rating to a “buy” rating in a research report on Friday, February 27th. HSBC raised their price target on shares of Netflix from $106.00 to $114.00 and gave the stock a “buy” rating in a research report on Friday, April 10th. Needham & Company LLC decreased their target price on shares of Netflix from $150.00 to $120.00 and set a “buy” rating on the stock in a report on Wednesday, January 21st. Finally, Wedbush raised their target price on shares of Netflix from $115.00 to $118.00 and gave the company an “outperform” rating in a report on Friday, April 10th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-six have given a Buy rating and twelve have assigned a Hold rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $115.80.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.