Insider Selling: Roku (NASDAQ:ROKU) CFO Sells 7,000 Shares of Stock

Roku, Inc. (NASDAQ:ROKU) CFO Dan Jedda sold 7,000 shares of Roku stock in a transaction on Wednesday, April 15th. The shares were sold at an average price of $107.00, for a total transaction of $749,000.00. Following the completion of the sale, the chief financial officer directly owned 78,115 shares in the company, valued at $8,358,305. This represents a 8.22% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Dan Jedda also recently made the following trade(s):

• On Monday, March 16th, Dan Jedda sold 15,000 shares of Roku stock. The shares were sold at an average price of $94.23, for a total value of $1,413,450.00.
• On Tuesday, February 17th, Dan Jedda sold 3,000 shares of Roku stock. The shares were sold at an average price of $88.88, for a total transaction of $266,640.00.

Roku Trading Up 2.3%

Roku stock traded up $2.54 during mid-day trading on Thursday, hitting $111.87. The company’s stock had a trading volume of 2,946,558 shares, compared to its average volume of 3,325,169. Roku, Inc. has a 1 year low of $57.01 and a 1 year high of $116.66. The firm has a market capitalization of $16.49 billion, a PE ratio of 196.27 and a beta of 2.00. The stock’s fifty day moving average is $94.51 and its two-hundred day moving average is $99.68.

Roku (NASDAQ:ROKU) last posted its earnings results on Thursday, February 12th. The company reported $0.53 EPS for the quarter, beating analysts’ consensus estimates of $0.28 by $0.25. The company had revenue of $1.39 billion for the quarter, compared to analysts’ expectations of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. Roku’s revenue for the quarter was up 16.1% compared to the same quarter last year. During the same quarter in the prior year, the company posted ($0.24) earnings per share. On average, equities analysts expect that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Institutional Investors Weigh In On Roku

Large investors have recently bought and sold shares of the stock. AQR Capital Management LLC raised its position in Roku by 275.5% in the 3rd quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock valued at $258,897,000 after purchasing an additional 1,897,407 shares in the last quarter. Fred Alger Management LLC grew its position in shares of Roku by 7,087.7% during the fourth quarter. Fred Alger Management LLC now owns 1,421,440 shares of the company’s stock worth $154,212,000 after buying an additional 1,401,664 shares in the last quarter. Holocene Advisors LP increased its stake in shares of Roku by 352.3% during the third quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock worth $165,259,000 after buying an additional 1,285,585 shares during the period. Norges Bank acquired a new stake in Roku in the fourth quarter valued at approximately $92,808,000. Finally, Alyeska Investment Group L.P. raised its holdings in Roku by 380.9% in the fourth quarter. Alyeska Investment Group L.P. now owns 882,915 shares of the company’s stock valued at $95,787,000 after acquiring an additional 699,336 shares in the last quarter. Hedge funds and other institutional investors own 86.30% of the company’s stock.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku reported it has surpassed 100 million streaming households worldwide, a major scale milestone that increases ad reach and pricing leverage for its platform. Roku hits 100M households
• Positive Sentiment: Platform/advertising strength: reporting shows the Platform segment drove the bulk of revenue (about $4.15B of $4.74B in the referenced period), underscoring ad revenue as the growth engine. Ad-driven revenue
• Positive Sentiment: Roku is splitting its broad “Platform” segment into discrete Advertising and Subscriptions units, improving transparency into ad vs. subscription economics — this can reduce investor uncertainty about profitability and unit economics. Segment reporting overhaul
• Positive Sentiment: Product and content initiatives — software fixes (restore offline local TV), new original programming and sports docuseries — should boost engagement and ad inventory quality over time. Offline local TV restore Gamechangers docuseries
• Neutral Sentiment: Near-term catalyst: Q1 2026 earnings are scheduled for April 30 — results and guidance on ad growth, ARPU and margins will be the primary test of current optimism. Earnings date
• Negative Sentiment: Insider selling: CEO Anthony Wood sold 50,000 shares under a pre-arranged 10b5-1 plan (filed at ~$100.88). While planned, insider sales can weigh on sentiment. SEC Form 4
• Negative Sentiment: Zacks downgraded Roku from “strong-buy” to “hold,” a change that may reduce buy-side enthusiasm among investors following recent gains. Zacks downgrade
• Negative Sentiment: Legal risk: a discrimination suit alleging HR mishandled racism complaints introduces reputational and legal overhang that could modestly pressure sentiment. Discrimination suit

Analyst Ratings Changes

Several research firms recently issued reports on ROKU. Wells Fargo & Company boosted their price objective on Roku from $116.00 to $137.00 and gave the company an “overweight” rating in a report on Friday, February 13th. Wedbush boosted their price target on shares of Roku from $130.00 to $140.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Pivotal Research increased their price target on shares of Roku from $135.00 to $140.00 and gave the stock a “buy” rating in a research report on Monday, February 16th. Robert W. Baird raised their price objective on shares of Roku from $110.00 to $120.00 and gave the company an “outperform” rating in a research note on Monday, April 6th. Finally, Rosenblatt Securities upgraded shares of Roku from a “neutral” rating to a “buy” rating and lifted their price objective for the company from $106.00 to $118.00 in a report on Friday, February 13th. Twenty-one equities research analysts have rated the stock with a Buy rating and five have given a Hold rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $127.79.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.