Jones Soda (OTCMKTS:JSDA – Get Free Report) and Barfresh Food Group (NASDAQ:BRFH – Get Free Report) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, profitability, valuation, risk, analyst recommendations and institutional ownership.
Profitability
This table compares Jones Soda and Barfresh Food Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Jones Soda | -6.93% | -54.88% | -11.80% |
| Barfresh Food Group | -24.05% | -151.77% | -57.93% |
Analyst Ratings
This is a summary of recent ratings and recommmendations for Jones Soda and Barfresh Food Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Jones Soda | 0 | 0 | 0 | 0 | 0.00 |
| Barfresh Food Group | 1 | 0 | 1 | 0 | 2.00 |
Valuation & Earnings
This table compares Jones Soda and Barfresh Food Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Jones Soda | $25.30 million | 1.23 | -$1.78 million | ($0.02) | -13.45 |
| Barfresh Food Group | $14.21 million | 3.08 | -$2.83 million | ($0.19) | -14.42 |
Jones Soda has higher revenue and earnings than Barfresh Food Group. Barfresh Food Group is trading at a lower price-to-earnings ratio than Jones Soda, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
22.7% of Barfresh Food Group shares are held by institutional investors. 9.8% of Jones Soda shares are held by company insiders. Comparatively, 34.2% of Barfresh Food Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Volatility and Risk
Jones Soda has a beta of 1.61, indicating that its stock price is 61% more volatile than the S&P 500. Comparatively, Barfresh Food Group has a beta of 0.87, indicating that its stock price is 13% less volatile than the S&P 500.
Summary
Jones Soda beats Barfresh Food Group on 8 of the 14 factors compared between the two stocks.
About Jones Soda
Jones Soda Co., together with its subsidiaries, engages in development, production, marketing, and distribution of beverages primarily in the United States, Canada, and internationally. The company provides craft sodas under the Jones Soda and Lemoncocco brands; and tetrahydrocannabinol infused cannabis products under the Mary Jones brand name. It also offers co-brand and private label products; fountain products, including cane sugar cola and sugar free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime; food products; and other products comprising teas, lemonade, vitamin enhanced waters, hydration beverages, and naturally flavored sparkling waters. The company sells and distributes its products through a network of independent distributors, and directly to national and regional retail accounts, as well as in grocery stores, convenience and gas stores, restaurants, delicatessens, sandwich shops, and burger restaurants; sells various products online, including soda with customized labels, wearables, candy, and other items; and licenses its trademarks for use on products sold by other manufacturers. Jones Soda Co. was founded in 1986 and is based in Seattle, Washington.
About Barfresh Food Group
Barfresh Food Group, Inc., together with its subsidiaries, manufactures and distributes ready-to-drink and ready-to-blend frozen beverages in the United States. It offers smoothies, shakes and frappes in various formats comprising ready-to-drink smoothie, easy pour, juice concentrates, and single serve. The company was founded in 2009 and is based in Los Angeles, California.
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