ServiceNow, Inc. $NOW Shares Acquired by PFG Investments LLC

PFG Investments LLC lifted its position in shares of ServiceNow, Inc. (NYSE:NOW) by 494.4% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 8,684 shares of the information technology services provider’s stock after purchasing an additional 7,223 shares during the period. PFG Investments LLC’s holdings in ServiceNow were worth $1,330,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also made changes to their positions in the company. IAG Wealth Partners LLC increased its position in shares of ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares in the last quarter. Bogart Wealth LLC increased its position in shares of ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares in the last quarter. Wealth Watch Advisors INC acquired a new stake in shares of ServiceNow during the third quarter worth about $29,000. Albion Financial Group UT increased its position in shares of ServiceNow by 78.9% during the third quarter. Albion Financial Group UT now owns 34 shares of the information technology services provider’s stock worth $31,000 after purchasing an additional 15 shares in the last quarter. Finally, True Wealth Design LLC increased its position in shares of ServiceNow by 52.0% during the third quarter. True Wealth Design LLC now owns 38 shares of the information technology services provider’s stock worth $35,000 after purchasing an additional 13 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow Stock Performance

Shares of NOW stock opened at $96.64 on Friday. The stock has a market capitalization of $100.13 billion, a PE ratio of 57.94, a price-to-earnings-growth ratio of 1.62 and a beta of 1.01. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48. The stock’s 50-day moving average price is $105.72 and its 200 day moving average price is $140.83. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.73 EPS. As a group, equities research analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current year.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Marketwide risk‑on tone and tech earnings lifted software names, providing an immediate catalyst for NOW’s intraday bounce. Stocks Settle Higher on Tech Earnings and Ceasefire Optimism
• Positive Sentiment: Jim Cramer highlighted NOW as able to move higher, citing buyback expansion and insider buying — a retail/TV boost that can attract momentum buyers. Jim Cramer on ServiceNow: “It can go higher”
• Positive Sentiment: Product partnership: ComplianceCow announced integration with ServiceNow’s Integrated Risk Management product, supporting cross‑sell and platform adoption in GRC/security workflows. ComplianceCow Announces Integration with ServiceNow Integrated Risk Management
• Neutral Sentiment: Investors are focused on upcoming Q1 results and operational metrics beyond revenue/EPS (seat trends, ARR composition); Q1 guidance will likely be the next major catalyst. Countdown to ServiceNow (NOW) Q1 Earnings
• Neutral Sentiment: Industry roundups and Q4 peer comparisons are mixed—useful context but not an immediate directional trigger. Automation Software Stocks Q4 In Review: ServiceNow Vs Peers
• Negative Sentiment: Multiple major brokerages trimmed price targets (HSBC, Deutsche Bank, Capital One, Robert W. Baird, BMO, TD Cowen)—this cluster of downgrades/target cuts is weighing on sentiment and raises questions about future upside. HSBC target cut to $171 Deutsche Bank target cut to $135 Capital One target cut to $113
• Negative Sentiment: Negative narratives in some outlets (so‑called “death of software” / “SaaSpocalypse” and AI seat‑contraction stories) are pressuring sentiment and could amplify downside if Q1 metrics disappoint. ServiceNow suffered from “Death of software” narrative ServiceNow Is The Main Victim Of The SaaSpocalypse

Insider Activity at ServiceNow

In related news, insider Paul Fipps sold 9,641 shares of the business’s stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the transaction, the insider owned 11,757 shares in the company, valued at $1,245,419.01. The trade was a 45.06% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider owned 26,314 shares in the company, valued at $2,781,652.94. This trade represents a 5.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 16,237 shares of company stock worth $1,697,162 in the last quarter. Company insiders own 0.34% of the company’s stock.

Analyst Ratings Changes

A number of research firms have recently commented on NOW. Piper Sandler reiterated an “overweight” rating on shares of ServiceNow in a research report on Thursday, January 29th. Robert W. Baird cut their target price on ServiceNow from $175.00 to $125.00 and set an “outperform” rating on the stock in a research report on Thursday. Argus upgraded ServiceNow to a “strong-buy” rating in a research report on Wednesday, February 4th. Benchmark began coverage on ServiceNow in a research report on Wednesday, April 1st. They set a “buy” rating and a $125.00 target price on the stock. Finally, Oppenheimer set a $130.00 target price on ServiceNow and gave the stock an “outperform” rating in a research report on Wednesday. Three analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, six have issued a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, ServiceNow currently has a consensus rating of “Moderate Buy” and an average price target of $173.46.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.