Financial Contrast: J-Long Group (NASDAQ:JL) and Crocs (NASDAQ:CROX)

J-Long Group (NASDAQ:JL) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, institutional ownership, dividends and analyst recommendations.

Analyst Ratings

This is a summary of current ratings for J-Long Group and Crocs, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	1	0	0	0	1.00
Crocs	3	8	3	1	2.13

Crocs has a consensus price target of $101.45, indicating a potential downside of 4.17%. Given Crocs’ stronger consensus rating and higher probable upside, analysts plainly believe Crocs is more favorable than J-Long Group.

Earnings & Valuation

This table compares J-Long Group and Crocs”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$39.08 million	0.59	$2.59 million	N/A	N/A
Crocs	$4.04 billion	1.32	-$81.20 million	($1.26)	-84.02

J-Long Group has higher earnings, but lower revenue than Crocs.

Profitability

This table compares J-Long Group and Crocs’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Crocs	-2.01%	45.17%	15.18%

Volatility and Risk

J-Long Group has a beta of -2.14, meaning that its share price is 314% less volatile than the S&P 500. Comparatively, Crocs has a beta of 1.54, meaning that its share price is 54% more volatile than the S&P 500.

Insider and Institutional Ownership

93.4% of Crocs shares are held by institutional investors. 3.0% of Crocs shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Crocs beats J-Long Group on 11 of the 13 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.