Fluent (NASDAQ:FLNT) Trading Down 4.2% – Time to Sell?

Fluent, Inc. (NASDAQ:FLNT)’s stock price traded down 4.2% during trading on Monday . The company traded as low as $3.36 and last traded at $3.44. 30,349 shares changed hands during trading, an increase of 11% from the average session volume of 27,433 shares. The stock had previously closed at $3.59.

Wall Street Analysts Forecast Growth

Separately, Canaccord Genuity Group upped their price objective on shares of Fluent from $2.50 to $3.50 and gave the stock a “hold” rating in a research report on Tuesday, March 10th. One equities research analyst has rated the stock with a Hold rating, According to MarketBeat, Fluent currently has an average rating of “Hold” and an average target price of $3.50.

Fluent Price Performance

The company’s 50-day moving average is $3.31 and its two-hundred day moving average is $2.77. The company has a debt-to-equity ratio of 0.21, a current ratio of 1.04 and a quick ratio of 1.04. The firm has a market cap of $102.55 million, a P/E ratio of -3.16 and a beta of 1.02.

Fluent (NASDAQ:FLNT) last posted its quarterly earnings data on Monday, March 9th. The company reported ($0.09) earnings per share for the quarter, missing the consensus estimate of ($0.04) by ($0.05). Fluent had a negative return on equity of 119.04% and a negative net margin of 13.01%.The firm had revenue of $61.82 million for the quarter, compared to the consensus estimate of $62.85 million. Sell-side analysts anticipate that Fluent, Inc. will post -0.48 EPS for the current fiscal year.

Insider Activity

In other news, major shareholder Global Value Investment Corp. acquired 65,148 shares of the business’s stock in a transaction that occurred on Friday, March 13th. The stock was acquired at an average price of $3.47 per share, with a total value of $226,063.56. Following the completion of the transaction, the insider directly owned 3,089,676 shares of the company’s stock, valued at $10,721,175.72. This trade represents a 2.15% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director James Geygan acquired 65,148 shares of the business’s stock in a transaction that occurred on Friday, March 13th. The shares were purchased at an average cost of $3.47 per share, with a total value of $226,063.56. Following the transaction, the director directly owned 3,040,655 shares of the company’s stock, valued at $10,551,072.85. This trade represents a 2.19% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders have purchased 164,835 shares of company stock valued at $572,666 in the last ninety days. 23.32% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently made changes to their positions in the stock. Millennium Management LLC bought a new position in shares of Fluent in the fourth quarter worth about $84,000. Susquehanna International Group LLP lifted its holdings in shares of Fluent by 65.3% in the third quarter. Susquehanna International Group LLP now owns 39,947 shares of the company’s stock worth $89,000 after acquiring an additional 15,777 shares during the last quarter. Geode Capital Management LLC lifted its holdings in shares of Fluent by 44.7% in the fourth quarter. Geode Capital Management LLC now owns 144,713 shares of the company’s stock worth $347,000 after acquiring an additional 44,684 shares during the last quarter. Finally, Mink Brook Asset Management LLC bought a new position in shares of Fluent in the third quarter worth about $634,000. Institutional investors own 23.33% of the company’s stock.

Fluent Company Profile

Fluent, Inc is a performance marketing and customer acquisition platform that helps consumer brands drive leads and sales through data-driven digital campaigns. The company specializes in direct-response marketing, executing campaigns across multiple channels including email, display, paid search, social media and native advertising. By focusing on measurable outcomes such as cost per acquisition and return on ad spend, Fluent tailors solutions to meet the specific objectives of its clients.

The company’s proprietary technology leverages first-party data sourced from its network of consumer-facing digital properties and programmatic partnerships.