Procter & Gamble (NYSE:PG) Price Target Lowered to $166.00 at Morgan Stanley

Procter & Gamble (NYSE:PG) had its price target dropped by equities researchers at Morgan Stanley from $175.00 to $166.00 in a research note issued on Wednesday,MarketScreener reports. The firm currently has an “overweight” rating on the stock. Morgan Stanley’s price target indicates a potential upside of 16.00% from the company’s previous close.

Other research analysts have also recently issued research reports about the stock. JPMorgan Chase & Co. decreased their target price on shares of Procter & Gamble from $165.00 to $162.00 and set an “overweight” rating for the company in a research report on Friday, April 17th. Deutsche Bank Aktiengesellschaft cut their target price on shares of Procter & Gamble from $171.00 to $162.00 and set a “hold” rating for the company in a research note on Monday, March 30th. TD Cowen cut their target price on shares of Procter & Gamble from $156.00 to $142.00 and set a “hold” rating for the company in a research note on Wednesday, April 1st. Jefferies Financial Group reduced their price target on shares of Procter & Gamble from $179.00 to $175.00 and set a “buy” rating for the company in a research report on Monday. Finally, Wells Fargo & Company cut their target price on shares of Procter & Gamble from $177.00 to $158.00 and set an “overweight” rating for the company in a research report on Wednesday, April 8th. Twelve research analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $162.32.

Procter & Gamble Stock Up 0.5%

Shares of NYSE PG opened at $143.10 on Wednesday. Procter & Gamble has a 52-week low of $137.62 and a 52-week high of $170.99. The firm has a fifty day moving average of $151.21 and a 200-day moving average of $148.78. The stock has a market capitalization of $332.56 billion, a PE ratio of 21.17, a P/E/G ratio of 5.57 and a beta of 0.41. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49.

Procter & Gamble (NYSE:PG) last announced its quarterly earnings data on Friday, January 23rd. The company reported $1.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.86 by $0.02. The company had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The business’s quarterly revenue was up 1.5% compared to the same quarter last year. During the same period in the previous year, the company earned $1.88 EPS. On average, analysts anticipate that Procter & Gamble will post 6.96 EPS for the current year.

Insider Buying and Selling at Procter & Gamble

In other news, CEO Gary A. Coombe sold 36,093 shares of the firm’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $162.33, for a total transaction of $5,858,976.69. Following the transaction, the chief executive officer owned 34,994 shares in the company, valued at approximately $5,680,576.02. This trade represents a 50.77% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Balaji Purushothaman sold 12,827 shares of the firm’s stock in a transaction on Wednesday, February 11th. The shares were sold at an average price of $160.31, for a total transaction of $2,056,296.37. Following the completion of the transaction, the insider owned 12,639 shares in the company, valued at $2,026,158.09. The trade was a 50.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 348,618 shares of company stock worth $55,462,643 in the last ninety days. Company insiders own 0.20% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in the stock. Vanguard Group Inc. increased its holdings in shares of Procter & Gamble by 1.2% during the 4th quarter. Vanguard Group Inc. now owns 237,459,756 shares of the company’s stock worth $34,030,358,000 after purchasing an additional 2,829,151 shares during the period. State Street Corp increased its holdings in shares of Procter & Gamble by 1.0% during the 4th quarter. State Street Corp now owns 101,618,926 shares of the company’s stock worth $14,563,008,000 after purchasing an additional 984,102 shares during the period. Geode Capital Management LLC increased its holdings in shares of Procter & Gamble by 3.3% during the 4th quarter. Geode Capital Management LLC now owns 62,647,882 shares of the company’s stock worth $8,962,689,000 after purchasing an additional 1,974,556 shares during the period. Norges Bank bought a new position in shares of Procter & Gamble during the 4th quarter worth about $4,664,783,000. Finally, Price T Rowe Associates Inc. MD boosted its position in shares of Procter & Gamble by 3.8% during the 4th quarter. Price T Rowe Associates Inc. MD now owns 29,612,826 shares of the company’s stock valued at $4,243,815,000 after acquiring an additional 1,091,091 shares in the last quarter. Institutional investors own 65.77% of the company’s stock.

More Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Analyst consensus remains constructive — the stock received an average rating of “Moderate Buy” from analysts, indicating continued buy-side support. Procter & Gamble Company (The) (NYSE:PG) Receives Average Rating of “Moderate Buy” from Analysts
• Positive Sentiment: Dividend profile remains a tailwind for income investors — P&G featured in coverage of dividend raisers/aristocrats, reinforcing appeal to yield-focused holders. 3 Giant Dividend Stocks Raising Payouts With Yields Up to 4% (PG)
• Positive Sentiment: ESG / brand initiative — Charmin committed to planting an additional 1M trees with the Arbor Day Foundation, which supports sustainability messaging that can help brand positioning. Charmin Forest Push Adds ESG Angle To Procter And Gamble Story
• Neutral Sentiment: Jefferies trimmed its price target slightly (to $175) but kept a Buy — a modest target cut that signals limited downside from this shop but also moderates upside. Jefferies adjusts price target on Procter & Gamble to $175 from $179, maintains Buy rating
• Neutral Sentiment: JPMorgan pared its target to $162 but kept an Overweight — another modest downgrade on target levels, leaving the firm constructive but less bullish. JPMorgan Cuts Procter & Gamble (PG) Target to $162 Ahead of Earnings Season
• Neutral Sentiment: Product/brand news — Dreft updated packaging and simplified product names, a typical marketing refresh that supports brand clarity but is unlikely to move near-term results materially. Dreft Simplifies Laundry Care with New Packaging, Renamed Detergents for Every Family Stage
• Neutral Sentiment: Corporate leadership note — the Q4 2025 earnings transcript reiterates the board/CEO transition (Shailesh Jejurikar named incoming CEO), an important governance detail but not an immediate earnings driver. Procter & Gamble (PG) Q4 2025 Earnings Transcript
• Neutral Sentiment: Peripheral mention: a Zefiro subsidiary’s REED deployments were reported; the item references P&G as a U.S. patent license holder — unclear commercial impact and treated as uncertain. Zefiro Subsidiary Generates First Revenue Through Deployment of Radial Casing Solutions’ Patented Downhole Casing Expansion Tool
• Negative Sentiment: Near-term selling pressure after an analyst downgrade — a headline reported the stock trading down following a downgrade, which directly contributed to today’s weakness. Procter & Gamble (NYSE:PG) Trading Down 1.7% After Analyst Downgrade
• Negative Sentiment: Investors are focused on cost pressures ahead of the April 24 Q3 report — Jefferies calls out input-cost and geopolitical risks that could compress margins if demand doesn’t offset costs. Procter & Gamble cost pressures in focus for Q3 report
• Negative Sentiment: Analyst note on EPS growth risk — Zacks highlights the possibility of slowing EPS growth despite margin programs, a narrative that can weigh on multiples. Procter & Gamble’s EPS Growth Story: Sustainable or Slowing Ahead?

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.