Southern Capital Advisors LLC Invests $2.03 Million in Netflix, Inc. $NFLX

Southern Capital Advisors LLC acquired a new position in Netflix, Inc. (NASDAQ:NFLX) in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor acquired 21,691 shares of the Internet television network’s stock, valued at approximately $2,034,000. Netflix makes up 0.9% of Southern Capital Advisors LLC’s investment portfolio, making the stock its 23rd largest position.

Several other hedge funds and other institutional investors have also recently modified their holdings of NFLX. Brighton Jones LLC increased its holdings in Netflix by 5.0% in the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock worth $4,804,000 after acquiring an additional 257 shares in the last quarter. Revolve Wealth Partners LLC increased its holdings in Netflix by 16.4% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock worth $912,000 after acquiring an additional 144 shares in the last quarter. Sivia Capital Partners LLC increased its holdings in Netflix by 21.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock worth $1,883,000 after acquiring an additional 246 shares in the last quarter. Strategic Investment Advisors MI increased its holdings in Netflix by 18.9% in the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network’s stock worth $1,036,000 after acquiring an additional 123 shares in the last quarter. Finally, Schnieders Capital Management LLC. increased its holdings in Netflix by 12.1% in the 2nd quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network’s stock worth $2,832,000 after acquiring an additional 228 shares in the last quarter. 80.93% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix is in negotiations to buy the historic Radford Studio Center, a move that could lower production costs, give Netflix more control over studio capacity and protect content pipelines — a long‑term margin tailwind. Netflix In Negotiations To Buy Radford Studios
• Positive Sentiment: Wall Street and notable investors are buying the dip: JPMorgan called it a buying opportunity and several firms (Phillip Securities, Seaport Research) raised targets or reiterated buys; ARK/Cathie Wood has been accumulating — these actions support upside vs. the recent pullback. Buy the Dip in Netflix Stock Now, Says JPMorgan Phillip Securities Adjusts Price Target on Netflix Cathie Wood Is Buying Netflix Again
• Neutral Sentiment: Strategic narrative shift — analysts and commentators highlight Netflix’s “pivot to profit” (focus on ad revenue, sports/events, gaming and 2026 margin targets). This supports a longer‑term thesis but requires execution; it’s more a structural positive than an immediate catalyst.
• Negative Sentiment: An Italian court ruled some past price increases unlawful and ordered refunds to subscribers, creating a regulatory/legal headwind that could limit pricing flexibility in Europe and set a precedent for other markets. Italian court rules every Netflix price hike from 2017 to 2024 unlawful
• Negative Sentiment: Near‑term sentiment was hit by softer Q2 guidance and the announced exit of co‑founder Reed Hastings from the board; that guidance miss prompted the recent selloff and remains the primary driver of short‑term downward pressure. Netflix Shares Drop As Soft Outlook, Reed Hastings Exit Weigh On Sentiment

Insider Transactions at Netflix

In other news, insider David A. Hyman sold 5,727 shares of the firm’s stock in a transaction dated Monday, February 9th. The stock was sold at an average price of $81.06, for a total transaction of $464,230.62. Following the completion of the transaction, the insider owned 316,100 shares in the company, valued at $25,623,066. This trade represents a 1.78% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CFO Spencer Adam Neumann sold 57,260 shares of the firm’s stock in a transaction dated Friday, February 27th. The shares were sold at an average price of $95.50, for a total value of $5,468,330.00. Following the transaction, the chief financial officer owned 73,787 shares of the company’s stock, valued at approximately $7,046,658.50. The trade was a 43.69% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 1,487,794 shares of company stock worth $136,255,772. 1.37% of the stock is currently owned by company insiders.

Netflix Trading Down 2.4%

Shares of NFLX opened at $92.58 on Wednesday. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.19. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12. The company has a 50 day simple moving average of $92.68 and a two-hundred day simple moving average of $98.06. The firm has a market cap of $389.84 billion, a P/E ratio of 29.90, a price-to-earnings-growth ratio of 1.25 and a beta of 1.67.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. The business had revenue of $12.25 billion during the quarter, compared to analyst estimates of $12.17 billion. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The company’s revenue was up 16.2% on a year-over-year basis. During the same period last year, the firm posted $6.61 EPS. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, equities analysts expect that Netflix, Inc. will post 3.19 earnings per share for the current fiscal year.

Analysts Set New Price Targets

Several equities research analysts recently issued reports on the stock. Jefferies Financial Group reduced their target price on shares of Netflix from $134.00 to $128.00 and set a “buy” rating for the company in a report on Friday, April 17th. Pivotal Research set a $96.00 price target on Netflix and gave the stock a “hold” rating in a research note on Friday. Rosenblatt Securities cut their price target on Netflix from $96.00 to $95.00 and set a “neutral” rating for the company in a research note on Friday, April 17th. Citizens Jmp reiterated a “market perform” rating on shares of Netflix in a research note on Wednesday, April 15th. Finally, HSBC increased their price target on Netflix from $106.00 to $114.00 and gave the stock a “buy” rating in a research note on Friday, April 10th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and fourteen have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $114.85.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.