Migdal Insurance & Financial Holdings Ltd. Decreases Stock Holdings in Salesforce Inc. $CRM

Migdal Insurance & Financial Holdings Ltd. lessened its stake in Salesforce Inc. (NYSE:CRM) by 53.4% in the 4th quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 2,655 shares of the CRM provider’s stock after selling 3,041 shares during the quarter. Migdal Insurance & Financial Holdings Ltd.’s holdings in Salesforce were worth $705,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently added to or reduced their stakes in CRM. Brighton Jones LLC raised its holdings in shares of Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after acquiring an additional 3,102 shares during the period. Revolve Wealth Partners LLC grew its holdings in shares of Salesforce by 12.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after purchasing an additional 205 shares during the period. Bison Wealth LLC increased its position in Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after purchasing an additional 184 shares during the last quarter. Sivia Capital Partners LLC increased its position in Salesforce by 3.7% during the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after purchasing an additional 106 shares during the last quarter. Finally, United Bank raised its stake in Salesforce by 5.2% during the second quarter. United Bank now owns 10,198 shares of the CRM provider’s stock worth $2,781,000 after purchasing an additional 500 shares during the period. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Expanded Google Cloud partnership accelerates end-to-end AI agent deployments across Salesforce and Google tools, addressing fragmented data and making Agentforce + Gemini integrations more attractive to large customers. This can boost adoption and monetization of Agentforce. Salesforce and Google Cloud Enable AI Agents to Act Across Both Platforms with Deep Context and End-to-End Workflows
• Positive Sentiment: Strong Agentforce traction: usage-based pricing and enterprise adoption are driving rapid ARR growth (Agentforce ARR cited at ~$800M, high y/y growth and rising agentic actions), supporting a case for durable AI-driven revenue expansion. Salesforce: AI Is A True Acceleration Driver, Not A Hollow Rebrand
• Positive Sentiment: Product improvement: Agent Fabric upgrade adds centralized control, automated model discovery and governance—features that reduce enterprise friction for multi-vendor AI rollouts and help Salesforce compete on security and manageability. Salesforce Pushes Deeper Into Enterprise AI Control With Agent Fabric Upgrade
• Positive Sentiment: Notable investor interest: Michael Burry is building positions in software names, including plans to buy Salesforce at a discount — a high-profile contrarian vote of confidence that can attract value-minded buyers. Michael Burry plans to buy Salesforce stock for crucial reason
• Positive Sentiment: Analyst support: Truist reaffirmed a Buy after TDX, and coverage highlighting the company as a large-cap buy suggests some analyst conviction behind the rally. Is Salesforce (CRM) One of the Best Large Cap Stocks to Buy Right Now?
• Neutral Sentiment: Short-term momentum/market commentary: Zacks pieces explain why CRM outpaced the market and why it scores as a momentum stock—useful framing for traders but not new fundamental data. Why Salesforce (CRM) Outpaced the Stock Market Today
• Neutral Sentiment: Competitive comparison: Coverage contrasting Salesforce with Adobe highlights areas where Adobe may have an edge on valuation or EPS outlook—an important context for relative valuation debates but not an immediate operational shift. Salesforce vs. Adobe: Which AI-Driven Software Stock Has an Edge?
• Negative Sentiment: Investor caution over AI disruption: Vulcan Value Partners and other commentary flagged AI risks to traditional seat-based SaaS revenue, which has pressured sentiment and contributed to the year-to-date drawdown. That narrative can keep downside risk elevated until visibility on new pricing models is proven. AI Disruption Fears Pressured Salesforce (CRM) in Q1
• Negative Sentiment: Ongoing negative headlines and YTD weakness: Multiple outlets note CRM’s significant YTD decline and “SaaSpocalypse” commentary; CEO pushback helps sentiment but does not eliminate short-term execution and valuation concerns. Salesforce CEO Marc Benioff thinks ‘SaaSpocalypse’ bears are ‘dead wrong’

Salesforce Stock Up 1.5%

Shares of NYSE CRM opened at $189.91 on Thursday. Salesforce Inc. has a 52-week low of $163.52 and a 52-week high of $296.05. The business’s 50 day moving average is $187.68 and its two-hundred day moving average is $222.98. The firm has a market cap of $155.39 billion, a price-to-earnings ratio of 24.32, a PEG ratio of 1.36 and a beta of 1.29. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18.

Salesforce (NYSE:CRM) last posted its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm had revenue of $11.20 billion for the quarter, compared to analyst estimates of $11.18 billion. During the same quarter in the prior year, the company earned $2.78 EPS. Salesforce’s revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Research analysts predict that Salesforce Inc. will post 9.71 EPS for the current year.

Salesforce declared that its board has approved a stock buyback program on Monday, March 16th that authorizes the company to buyback $25.00 billion in shares. This buyback authorization authorizes the CRM provider to repurchase up to 14.1% of its shares through open market purchases. Shares buyback programs are generally a sign that the company’s board of directors believes its stock is undervalued.

Salesforce Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th will be given a dividend of $0.44 per share. This is a boost from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date of this dividend is Thursday, April 9th. Salesforce’s dividend payout ratio is currently 22.54%.

Insider Activity at Salesforce

In other Salesforce news, Director David Blair Kirk acquired 2,570 shares of the company’s stock in a transaction that occurred on Wednesday, March 18th. The stock was purchased at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the acquisition, the director owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Laura Alber bought 2,571 shares of the business’s stock in a transaction that occurred on Thursday, March 19th. The shares were acquired at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the purchase, the director owned 9,530 shares in the company, valued at $1,854,347.40. This trade represents a 36.94% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Company insiders own 3.00% of the company’s stock.

Wall Street Analyst Weigh In

Several research firms have recently weighed in on CRM. KeyCorp dropped their price target on shares of Salesforce from $400.00 to $300.00 and set an “overweight” rating for the company in a research note on Tuesday, February 24th. JPMorgan Chase & Co. lowered their price objective on Salesforce from $365.00 to $320.00 and set an “overweight” rating for the company in a research report on Thursday, February 26th. Morgan Stanley cut their target price on Salesforce from $398.00 to $287.00 and set an “overweight” rating for the company in a research note on Monday, February 23rd. Piper Sandler reduced their target price on Salesforce from $250.00 to $215.00 and set an “overweight” rating on the stock in a research report on Tuesday, April 14th. Finally, Citigroup increased their price target on Salesforce from $197.00 to $200.00 and gave the stock a “neutral” rating in a report on Monday, March 2nd. One analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, Salesforce has an average rating of “Moderate Buy” and a consensus target price of $279.18.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.