Rep. Maria Elvira Salazar Purchases Shares of Ulta Beauty Inc. (NASDAQ:ULTA)

Representative Maria Elvira Salazar (Republican-Florida) recently bought shares of Ulta Beauty Inc. (NASDAQ:ULTA). In a filing disclosed on April 21st, the Representative disclosed that they had bought between $15,001 and $50,000 in Ulta Beauty stock on March 19th. The trade occurred in the Representative’s “UBS BROKERAGE ACCOUNT” account.

Representative Maria Elvira Salazar also recently made the following trade(s):

• Purchased $1,001 – $15,000 in shares of United Rentals (NYSE:URI) on 3/25/2026.
• Purchased $1,001 – $15,000 in shares of FedEx (NYSE:FDX) on 3/25/2026.
• Purchased $15,001 – $50,000 in shares of Honeywell International (NASDAQ:HON) on 3/24/2026.
• Purchased $1,001 – $15,000 in shares of GE Aerospace (NYSE:GE) on 3/24/2026.
• Purchased $15,001 – $50,000 in shares of Amgen (NASDAQ:AMGN) on 3/24/2026.
• Purchased $15,001 – $50,000 in shares of Whirlpool (NYSE:WHR) on 3/19/2026.
• Purchased $15,001 – $50,000 in shares of Boeing (NYSE:BA) on 3/19/2026.
• Purchased $1,001 – $15,000 in shares of Cisco Systems (NASDAQ:CSCO) on 3/19/2026.
• Purchased $15,001 – $50,000 in shares of Cisco Systems (NASDAQ:CSCO) on 3/19/2026.
• Purchased $15,001 – $50,000 in shares of FedEx (NYSE:FDX) on 3/19/2026.

Ulta Beauty Stock Performance

NASDAQ ULTA opened at $563.91 on Thursday. Ulta Beauty Inc. has a twelve month low of $375.01 and a twelve month high of $714.97. The stock has a market capitalization of $24.67 billion, a PE ratio of 22.00, a P/E/G ratio of 2.09 and a beta of 0.95. The stock has a 50-day simple moving average of $591.08 and a 200 day simple moving average of $587.95.

Ulta Beauty (NASDAQ:ULTA) last posted its quarterly earnings data on Thursday, March 12th. The specialty retailer reported $8.01 earnings per share for the quarter, topping the consensus estimate of $7.93 by $0.08. Ulta Beauty had a return on equity of 43.56% and a net margin of 9.31%.The business had revenue of $3.90 billion during the quarter, compared to analysts’ expectations of $3.81 billion. During the same quarter in the previous year, the firm earned $8.46 EPS. The firm’s revenue was up 11.8% compared to the same quarter last year. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. As a group, equities research analysts forecast that Ulta Beauty Inc. will post 28.4 EPS for the current fiscal year.

Hedge Funds Weigh In On Ulta Beauty

Several large investors have recently added to or reduced their stakes in the company. Optimize Financial Inc grew its stake in shares of Ulta Beauty by 1.4% in the 4th quarter. Optimize Financial Inc now owns 1,176 shares of the specialty retailer’s stock valued at $711,000 after purchasing an additional 16 shares during the period. MassMutual Private Wealth & Trust FSB grew its stake in shares of Ulta Beauty by 6.9% in the 4th quarter. MassMutual Private Wealth & Trust FSB now owns 265 shares of the specialty retailer’s stock valued at $160,000 after purchasing an additional 17 shares during the period. Sound Income Strategies LLC grew its stake in shares of Ulta Beauty by 13.1% in the 4th quarter. Sound Income Strategies LLC now owns 147 shares of the specialty retailer’s stock valued at $98,000 after purchasing an additional 17 shares during the period. Legacy Advisors LLC grew its stake in shares of Ulta Beauty by 1.2% in the 4th quarter. Legacy Advisors LLC now owns 1,543 shares of the specialty retailer’s stock valued at $934,000 after purchasing an additional 18 shares during the period. Finally, State of Wyoming grew its stake in shares of Ulta Beauty by 10.5% in the 3rd quarter. State of Wyoming now owns 211 shares of the specialty retailer’s stock valued at $115,000 after purchasing an additional 20 shares during the period. Institutional investors and hedge funds own 90.39% of the company’s stock.

Analyst Ratings Changes

Several research firms recently weighed in on ULTA. UBS Group reissued a “buy” rating and set a $810.00 price objective on shares of Ulta Beauty in a research report on Friday, March 13th. TD Cowen began coverage on Ulta Beauty in a research report on Monday. They set a “buy” rating for the company. Barclays cut Ulta Beauty from an “overweight” rating to a “strong sell” rating in a research report on Monday. Wells Fargo & Company raised Ulta Beauty from a “strong sell” rating to an “overweight” rating in a research report on Monday. Finally, JPMorgan Chase & Co. cut their price objective on Ulta Beauty from $800.00 to $750.00 and set an “overweight” rating for the company in a research report on Friday, March 13th. One equities research analyst has rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eight have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, Ulta Beauty currently has a consensus rating of “Moderate Buy” and an average target price of $674.23.

Ulta Beauty News Summary

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta announced a Gemini-enabled shopping experience and launched “Ulta AI,” an AI shopping assistant built with Google to personalize discovery and buying across Ulta and Google surfaces — a product tie-up that could boost digital conversion, customer engagement and omni-channel sales. Read More.
• Positive Sentiment: Jefferies upgraded ULTA to Buy recently (cited renewed cosmetics strength and engagement) and several brokers maintain high price targets (median ~$706), supporting a constructive analyst backdrop that can support upside over time. Read More.
• Positive Sentiment: Ulta’s consumer event “Ulta Beauty World” generated massive demand (reports say ~3 million tried to get in), indicating strong brand engagement and marketing reach that can translate into higher traffic and awareness. Read More.
• Neutral Sentiment: Coverage exploring what Ulta Beauty World offers emerging brands highlights the company’s role as a discovery platform — strategically positive long-term but with uncertain near-term revenue impact. Read More.
• Neutral Sentiment: Local retail expansion news (Ulta included in a new shopping center) and routine product roundups (seasonal fragrances) are steady operational items that support store footprint and merchandising but are not market-moving alone. Read More.
• Neutral Sentiment: Positive long-term analyst pieces (Zacks, The Motley Fool) reinforce a growth narrative and pricing power thesis, but these are thematic and unlikely to swing today’s trading by themselves. Read More.
• Negative Sentiment: Proxy/DEF14A filing estimates show CEO Kecia Steelman’s 2025 pay jumped substantially (~59% vs. 2024), which could raise governance/ cost concerns for some investors and attract short-term selling pressure. Read More.
• Negative Sentiment: Institutional activity is mixed but notable: large Q4 reductions from some major managers (e.g., UBS AM removed ~1.48M shares) increase supply risk and can pressure the stock if selling continues. Insider trades include small recent sales. Read More.

Insider Buying and Selling at Ulta Beauty

In other news, Director George R. Mrkonic, Jr. sold 452 shares of the company’s stock in a transaction that occurred on Tuesday, April 7th. The stock was sold at an average price of $539.29, for a total value of $243,759.08. Following the sale, the director directly owned 2,383 shares in the company, valued at approximately $1,285,128.07. This represents a 15.94% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this link. Corporate insiders own 0.17% of the company’s stock.

About Representative Salazar

Maria Elvira Salazar (Republican Party) is a member of the U.S. House, representing Florida’s 27th Congressional District. She assumed office on January 3, 2021. Her current term ends on January 3, 2027.

Salazar (Republican Party) ran for re-election to the U.S. House to represent Florida’s 27th Congressional District. She won in the general election on November 5, 2024.

Maria Elvira Salazar was born in Miami, Florida, and lives in Coral Gables, Florida. Salazar earned an undergraduate degree from the University of Miami in 1983 and a graduate degree from Harvard University in 1995. Her career experience includes working as a television journalist, reporter, and news anchor.

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.