N.E.W. Advisory Services LLC Purchases 10,113 Shares of Procter & Gamble Company (The) $PG

N.E.W. Advisory Services LLC boosted its position in Procter & Gamble Company (The) (NYSE:PG) by 12.9% in the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 88,689 shares of the company’s stock after purchasing an additional 10,113 shares during the quarter. Procter & Gamble comprises about 0.9% of N.E.W. Advisory Services LLC’s portfolio, making the stock its 21st biggest holding. N.E.W. Advisory Services LLC’s holdings in Procter & Gamble were worth $12,710,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently modified their holdings of PG. Halbert Hargrove Global Advisors LLC bought a new stake in shares of Procter & Gamble during the 3rd quarter valued at $25,000. Maseco LLP bought a new stake in shares of Procter & Gamble during the 4th quarter worth $28,000. Saranac Partners Ltd bought a new stake in shares of Procter & Gamble during the 3rd quarter worth $30,000. Corundum Trust Company INC bought a new stake in shares of Procter & Gamble during the 3rd quarter worth $32,000. Finally, Caitlin John LLC bought a new stake in shares of Procter & Gamble during the 3rd quarter worth $34,000. 65.77% of the stock is currently owned by institutional investors.

Insiders Place Their Bets

In other Procter & Gamble news, insider Susan Street Whaley sold 1,809 shares of the firm’s stock in a transaction on Thursday, February 19th. The stock was sold at an average price of $159.46, for a total value of $288,463.14. Following the completion of the sale, the insider directly owned 30,215 shares of the company’s stock, valued at $4,818,083.90. This trade represents a 5.65% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, insider Moses Victor Javier Aguilar sold 15,169 shares of the firm’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $162.28, for a total value of $2,461,625.32. Following the completion of the sale, the insider directly owned 44,735 shares of the company’s stock, valued at $7,259,595.80. This represents a 25.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 252,715 shares of company stock valued at $40,966,904. Company insiders own 0.20% of the company’s stock.

More Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G was named #1 in the Household Products category on Fortune’s 2026 “America’s Most Innovative Companies” list — a credibility boost for the company’s product-led growth story and a positive signal for top‑line resilience. Fortune recognition
• Positive Sentiment: Febreze unveiled a new in‑home product (Febreze TRASH) aimed at recurring, high‑frequency use — a tangible example of innovation that can help support market share and recurring sales in home care. Febreze TRASH launch
• Positive Sentiment: Analyst commentary and modelers (TipRanks, others) highlight that PG’s valuation looks more attractive heading into earnings, which can attract buyers if results meet or beat estimates. TipRanks valuation note
• Positive Sentiment: Dividend/total‑return narratives continue to support long‑term demand for PG shares (featured in lists highlighting income stocks), which can underpin steadier flows amid market volatility. Dividend stock feature
• Neutral Sentiment: Multiple previews note analysts expect modest year‑over‑year sales and EPS growth for Q3 (Zacks/consensus revenue ~ $20.6B) — the upcoming print is the main near‑term catalyst; outcome will likely dictate the next directional move. Earnings preview
• Neutral Sentiment: Benzinga and Yahoo previews reiterate that the company’s results will be watched for consumer spending trends — useful context but not new company‑specific news. Benzinga preview
• Neutral Sentiment: P&G management publicly rejected a low‑ball mini‑tender offer — procedural noise that briefly attracts attention but has minimal business impact. Mini‑tender discussion
• Neutral Sentiment: Smaller items (industry features, licensing mentions) surface in niche outlets; they add color but are unlikely to move shares materially near term. Minor licensing note
• Negative Sentiment: Morgan Stanley trimmed its price target to $166 (from $175) while keeping an overweight rating — a lower target can reduce upside expectations even if the firm remains constructive. Morgan Stanley PT cut
• Negative Sentiment: BNP Paribas Exane lowered its target to $165 (from $172) while retaining an outperform call — another downward tweak that trims consensus upside. BNP Paribas PT cut
• Negative Sentiment: Additional firms (BofA, Jefferies) have nudged targets lower in recent weeks; those combined analyst trims have contributed to intraday weakness reported after downgrades. Investors should view these as headwinds that could cap rally if earnings disappoint. BofA / Jefferies notes

Procter & Gamble Stock Up 2.0%

PG stock opened at $145.77 on Friday. Procter & Gamble Company has a twelve month low of $137.62 and a twelve month high of $170.99. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. The stock’s 50 day moving average is $150.56 and its 200-day moving average is $148.72. The firm has a market capitalization of $338.77 billion, a PE ratio of 21.60, a P/E/G ratio of 5.50 and a beta of 0.41.

Procter & Gamble (NYSE:PG) last posted its earnings results on Friday, April 24th. The company reported $1.59 earnings per share for the quarter, beating analysts’ consensus estimates of $1.53 by $0.06. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The company had revenue of $21.24 billion for the quarter, compared to analyst estimates of $21.52 billion. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Sell-side analysts expect that Procter & Gamble Company will post 6.96 EPS for the current fiscal year.

Procter & Gamble Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Friday, May 15th. Shareholders of record on Friday, April 24th will be given a $1.0885 dividend. This is an increase from Procter & Gamble’s previous quarterly dividend of $1.06. This represents a $4.35 dividend on an annualized basis and a yield of 3.0%. The ex-dividend date of this dividend is Friday, April 24th. Procter & Gamble’s dividend payout ratio (DPR) is 62.67%.

Analyst Ratings Changes

PG has been the subject of a number of recent research reports. Bank of America lowered their target price on Procter & Gamble from $171.00 to $167.00 and set a “buy” rating for the company in a report on Friday, April 10th. Raymond James Financial decreased their price target on Procter & Gamble from $175.00 to $170.00 and set an “outperform” rating for the company in a research note on Tuesday, April 14th. The Goldman Sachs Group decreased their price target on Procter & Gamble from $159.00 to $155.00 and set a “neutral” rating for the company in a research note on Wednesday, April 8th. UBS Group decreased their target price on Procter & Gamble from $170.00 to $166.00 and set a “buy” rating for the company in a research note on Tuesday, April 7th. Finally, BNP Paribas Exane lowered their price objective on shares of Procter & Gamble from $172.00 to $165.00 and set an “outperform” rating for the company in a research note on Thursday. Twelve analysts have rated the stock with a Buy rating and ten have given a Hold rating to the stock. According to data from MarketBeat, Procter & Gamble presently has a consensus rating of “Moderate Buy” and an average price target of $162.37.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.