Comparing SoftwareOne (OTCMKTS:SWONF) and HubSpot (NYSE:HUBS)

SoftwareOne (OTCMKTS:SWONF) and HubSpot (NYSE:HUBS) are both computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, risk, valuation, analyst recommendations, profitability, institutional ownership and earnings.

Earnings & Valuation

This table compares SoftwareOne and HubSpot”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SoftwareOne	$1.50 billion	0.93	$1.09 million	N/A	N/A
HubSpot	$3.13 billion	3.82	$45.91 million	$0.87	260.76

HubSpot has higher revenue and earnings than SoftwareOne.

Analyst Ratings

This is a breakdown of current recommendations and price targets for SoftwareOne and HubSpot, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SoftwareOne	1	2	0	0	1.67
HubSpot	1	2	25	0	2.86

HubSpot has a consensus target price of $399.89, indicating a potential upside of 76.27%. Given HubSpot’s stronger consensus rating and higher possible upside, analysts plainly believe HubSpot is more favorable than SoftwareOne.

Volatility and Risk

SoftwareOne has a beta of 2.16, suggesting that its share price is 116% more volatile than the S&P 500. Comparatively, HubSpot has a beta of 1.44, suggesting that its share price is 44% more volatile than the S&P 500.

Profitability

This table compares SoftwareOne and HubSpot’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SoftwareOne	N/A	N/A	N/A
HubSpot	1.47%	3.64%	1.95%

Institutional & Insider Ownership

90.4% of HubSpot shares are held by institutional investors. 4.0% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

HubSpot beats SoftwareOne on 11 of the 12 factors compared between the two stocks.

About SoftwareOne

SoftwareONE Holding AG provides software and cloud solutions in Switzerland, Europe, the Middle East, Africa, the United States, Canada, Latin America, and the Asia Pacific. The company develops and delivers the technology solutions that modernise applications and software in the cloud. It serves large enterprises, corporates, small and medium-sized enterprises, and public sector organizations. SoftwareONE Holding AG was founded in 2000 and is headquartered in Stans, Switzerland.

About HubSpot

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Management Systems Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed to unify customer data, automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.