Head-To-Head Survey: Vision Marine Technologies (NASDAQ:VMAR) versus Pool (NASDAQ:POOL)

Pool (NASDAQ:POOL) and Vision Marine Technologies (NASDAQ:VMAR) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, earnings, profitability, valuation and dividends.

Risk and Volatility

Pool has a beta of 1.16, meaning that its share price is 16% more volatile than the S&P 500. Comparatively, Vision Marine Technologies has a beta of 0.2, meaning that its share price is 80% less volatile than the S&P 500.

Profitability

This table compares Pool and Vision Marine Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pool	7.57%	32.37%	10.93%
Vision Marine Technologies	-54.94%	-281.97%	-46.90%

Earnings and Valuation

This table compares Pool and Vision Marine Technologies”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pool	$5.36 billion	1.28	$406.40 million	$10.87	17.27
Vision Marine Technologies	$40.10 million	0.00	-$21.65 million	($222.72)	0.00

Pool has higher revenue and earnings than Vision Marine Technologies. Vision Marine Technologies is trading at a lower price-to-earnings ratio than Pool, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Pool and Vision Marine Technologies, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pool	1	7	4	0	2.25
Vision Marine Technologies	1	0	0	0	1.00

Pool presently has a consensus price target of $265.13, suggesting a potential upside of 41.20%. Given Pool’s stronger consensus rating and higher probable upside, equities analysts clearly believe Pool is more favorable than Vision Marine Technologies.

Institutional & Insider Ownership

99.0% of Pool shares are held by institutional investors. Comparatively, 53.8% of Vision Marine Technologies shares are held by institutional investors. 3.0% of Pool shares are held by insiders. Comparatively, 40.4% of Vision Marine Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Pool beats Vision Marine Technologies on 13 of the 14 factors compared between the two stocks.

About Pool

Pool Corporation distributes swimming pool supplies, equipment, and related leisure products in the United States and internationally. The company offers maintenance products, including chemicals, supplies, and pool accessories; repair and replacement parts for pool equipment, such as cleaners, filters, heaters, pumps, and lights; and building materials, such as concrete, plumbing and electrical components, functional and decorative pool surfaces, decking materials, tiles, hardscapes, and natural stones for pool installations and remodeling. It also provides pool equipment and components for new pool construction and the remodeling of existing pools; irrigation and related products, such as irrigation system components, and professional turf care equipment and supplies; commercial products, including heaters, safety equipment, commercial decking equipment, and commercial pumps and filters. In addition, the company offers fiberglass pools, and hot tubs and packaged pool kits comprising walls, liners, braces, and coping for in-ground and above-ground pools; and other pool construction and recreational products comprising discretionary recreational and related outdoor living products, such as grills and components for outdoor kitchens. It serves swimming pool remodelers and builders; specialty retailers that sell swimming pool supplies; swimming pool repair and service businesses; irrigation construction and landscape maintenance contractors; and commercial pool operators and pool contractors. Pool Corporation was incorporated in 1993 and is headquartered in Covington, Louisiana.

About Vision Marine Technologies

Vision Marine Technologies Inc. designs, develops, manufactures, sells, and rents electric boats in Canada, the United States, and internationally. It offers e-motion electric powertrain technology; e-motion electric outboard powertrain system; electric boats; maintenance, repair, and customer support services; as well as manufactures customized boats. The company also provides its products through website and distributors. It serves original equipment manufacturers, retail customer, boat clubs, and boat rental operations. The company was formerly known as Riopel Marine Inc. and changed its name to Vision Marine Technologies Inc. in April 2020. Vision Marine Technologies Inc. was founded in 1995 and is headquartered in Boisbriand, Canada.