Financial Analysis: Chanson International (NASDAQ:CHSN) versus Traeger (NYSE:COOK)

Traeger (NYSE:COOK) and Chanson International (NASDAQ:CHSN) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, analyst recommendations, earnings, dividends and profitability.

Insider & Institutional Ownership

46.8% of Traeger shares are owned by institutional investors. Comparatively, 2.8% of Chanson International shares are owned by institutional investors. 16.1% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of current recommendations and price targets for Traeger and Chanson International, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1	5	1	0	2.00
Chanson International	1	0	0	0	1.00

Traeger presently has a consensus target price of $53.00, suggesting a potential upside of 20.67%. Given Traeger’s stronger consensus rating and higher probable upside, equities analysts plainly believe Traeger is more favorable than Chanson International.

Volatility & Risk

Traeger has a beta of 1.78, indicating that its stock price is 78% more volatile than the S&P 500. Comparatively, Chanson International has a beta of -4.12, indicating that its stock price is 512% less volatile than the S&P 500.

Valuation & Earnings

This table compares Traeger and Chanson International”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$559.52 million	0.22	-$115.18 million	($43.50)	-1.01
Chanson International	$18.27 million	0.03	$190,000.00	N/A	N/A

Chanson International has lower revenue, but higher earnings than Traeger.

Profitability

This table compares Traeger and Chanson International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Traeger	-20.59%	-12.01%	-3.68%
Chanson International	N/A	N/A	N/A

Summary

Traeger beats Chanson International on 8 of the 12 factors compared between the two stocks.

About Traeger

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.

About Chanson International

Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers. It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It also offers eat-in services in its stores. The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. It operates in Xinjiang in the People's Republic of China; and New York City, the United States. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding operates as a subsidiary of Danton Global Limited.