Campbell’s (NASDAQ:CPB) and Celsius (NASDAQ:CELH) Head-To-Head Contrast

Campbell’s (NASDAQ:CPB) and Celsius (NASDAQ:CELH) are both mid-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends and valuation.

Institutional and Insider Ownership

52.4% of Campbell’s shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 19.8% of Campbell’s shares are owned by insiders. Comparatively, 2.3% of Celsius shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Campbell’s and Celsius’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Campbell’s	5.48%	19.96%	5.21%
Celsius	5.85%	37.95%	9.62%

Risk & Volatility

Campbell’s has a beta of 0.01, meaning that its stock price is 99% less volatile than the S&P 500. Comparatively, Celsius has a beta of 0.95, meaning that its stock price is 5% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Campbell’s and Celsius, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Campbell’s	8	13	1	0	1.68
Celsius	0	4	20	0	2.83

Campbell’s presently has a consensus target price of $26.06, suggesting a potential upside of 27.79%. Celsius has a consensus target price of $63.89, suggesting a potential upside of 115.79%. Given Celsius’ stronger consensus rating and higher possible upside, analysts clearly believe Celsius is more favorable than Campbell’s.

Valuation & Earnings

This table compares Campbell’s and Celsius”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Campbell’s	$10.25 billion	0.59	$602.00 million	$1.83	11.14
Celsius	$2.52 billion	3.01	$108.00 million	$0.43	68.86

Campbell’s has higher revenue and earnings than Celsius. Campbell’s is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Summary

Celsius beats Campbell’s on 10 of the 14 factors compared between the two stocks.

About Campbell’s

The Campbell’s Company, formerly known as Campbell Soup Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally. The company operates through Meals & Beverages and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell’s condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans, and dinner sauces; Swanson canned poultry; V8 juices and beverages; Campbell’s tomato juice; and snacking products in foodservice in Canada. The Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products, which include Goldfish crackers, Snyder’s of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, Pop Secret popcorn, and other snacking products. This segment is also involved in the retail business in Latin America. It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience stores, drug stores, and dollar stores, as well as e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors. The company was founded in 1869 and is headquartered in Camden, New Jersey.

About Celsius

Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional energy drinks and liquid supplements in the United States, Australia, New Zealand, Canadian, European, Middle Eastern, Asia-Pacific, and internationally. The company offers CELSIUS, a fitness drink or supplement designed to accelerate metabolism and burn body fat; various flavors and carbonated and non-carbonated functional energy drinks under the CELSIUS Originals and Vibe name, as well as functional energy drink under the CELSIUS Essentials and CELSIUS On-the-Go Powder names; and CELSIUS ready-to drink products. It distributes its products through direct-to-store delivery, distributors, supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.