Paul Krause Sells 1,564 Shares of Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. (NYSE:HOG) insider Paul Krause sold 1,564 shares of Harley-Davidson stock in a transaction that occurred on Monday, May 11th. The shares were sold at an average price of $26.00, for a total value of $40,664.00. Following the transaction, the insider owned 30,012 shares of the company’s stock, valued at approximately $780,312. This represents a 4.95% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Stock Up 0.1%

Shares of HOG stock opened at $25.61 on Friday. The stock has a 50 day moving average of $21.37 and a 200 day moving average of $21.73. The company has a current ratio of 1.91, a quick ratio of 1.66 and a debt-to-equity ratio of 0.37. The stock has a market cap of $2.70 billion, a P/E ratio of 14.55, a P/E/G ratio of 9.56 and a beta of 1.27. Harley-Davidson, Inc. has a twelve month low of $17.09 and a twelve month high of $31.25.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings results on Tuesday, May 5th. The company reported $0.22 earnings per share for the quarter, missing the consensus estimate of $0.34 by ($0.12). The company had revenue of $1.17 billion for the quarter, compared to analysts’ expectations of $1.01 billion. Harley-Davidson had a net margin of 5.68% and a return on equity of 7.03%. The firm’s revenue was down 11.7% compared to the same quarter last year. During the same quarter in the prior year, the business posted $1.07 earnings per share. As a group, sell-side analysts expect that Harley-Davidson, Inc. will post 0.63 EPS for the current year.

Analysts Set New Price Targets

Several brokerages have commented on HOG. Morgan Stanley reissued an “underweight” rating and issued a $12.00 price objective on shares of Harley-Davidson in a report on Tuesday, February 17th. BMO Capital Markets reissued an “outperform” rating and issued a $24.00 price objective on shares of Harley-Davidson in a report on Wednesday, February 11th. UBS Group raised their price objective on Harley-Davidson from $19.00 to $26.00 and gave the company a “neutral” rating in a report on Monday. Zacks Research raised Harley-Davidson from a “strong sell” rating to a “hold” rating in a report on Monday, April 27th. Finally, Wall Street Zen lowered Harley-Davidson from a “hold” rating to a “sell” rating in a report on Saturday, March 7th. One equities research analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, four have issued a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat.com, the stock has a consensus rating of “Hold” and a consensus price target of $23.89.

Institutional Trading of Harley-Davidson

Institutional investors have recently made changes to their positions in the company. EverSource Wealth Advisors LLC boosted its stake in shares of Harley-Davidson by 139.0% in the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after acquiring an additional 549 shares during the last quarter. Pinnacle Holdings LLC acquired a new stake in shares of Harley-Davidson in the fourth quarter worth approximately $30,000. Fifth Third Bancorp boosted its stake in shares of Harley-Davidson by 48.9% in the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock worth $36,000 after acquiring an additional 579 shares during the last quarter. Geneos Wealth Management Inc. boosted its stake in shares of Harley-Davidson by 153.8% in the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after acquiring an additional 1,278 shares during the last quarter. Finally, Westfuller Advisors LLC acquired a new stake in shares of Harley-Davidson in the third quarter worth approximately $67,000. 85.10% of the stock is owned by institutional investors and hedge funds.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.