Scotiabank Issues Pessimistic Forecast for Wix.com (NASDAQ:WIX) Stock Price

Wix.com (NASDAQ:WIX) had its price target decreased by equities research analysts at Scotiabank from $135.00 to $110.00 in a research note issued on Thursday,Benzinga reports. The brokerage currently has a “sector outperform” rating on the information services provider’s stock. Scotiabank’s price objective would suggest a potential upside of 101.21% from the company’s previous close.

Several other research analysts have also recently weighed in on WIX. Bank of America decreased their target price on Wix.com from $136.00 to $109.00 and set a “buy” rating for the company in a research note on Tuesday, April 21st. Piper Sandler began coverage on Wix.com in a research report on Thursday, March 12th. They set a “neutral” rating and a $98.00 price objective for the company. Wall Street Zen lowered Wix.com from a “buy” rating to a “hold” rating in a report on Sunday, March 8th. Morgan Stanley reduced their price objective on shares of Wix.com from $181.00 to $160.00 and set an “overweight” rating for the company in a research note on Thursday, January 15th. Finally, Zacks Research raised shares of Wix.com from a “strong sell” rating to a “hold” rating in a research note on Friday, January 30th. One analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, eight have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, Wix.com currently has an average rating of “Moderate Buy” and a consensus target price of $103.30.

Wix.com Price Performance

Shares of WIX opened at $54.67 on Thursday. Wix.com has a 12 month low of $51.60 and a 12 month high of $190.93. The company has a market cap of $3.19 billion, a P/E ratio of -70.09, a PEG ratio of 1.19 and a beta of 1.01. The stock has a fifty day moving average price of $79.51 and a 200 day moving average price of $91.30.

Wix.com (NASDAQ:WIX) last released its quarterly earnings results on Wednesday, May 13th. The information services provider reported $0.68 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.21 by ($0.53). Wix.com had a negative return on equity of 28.32% and a negative net margin of 1.97%.The business had revenue of $541.17 million during the quarter, compared to the consensus estimate of $544.04 million. During the same period in the previous year, the company posted $1.69 EPS. The company’s revenue for the quarter was up 14.2% compared to the same quarter last year. As a group, research analysts anticipate that Wix.com will post 1.63 earnings per share for the current year.

Wix.com declared that its Board of Directors has approved a share repurchase plan on Wednesday, January 28th that permits the company to repurchase $2.00 billion in shares. This repurchase authorization permits the information services provider to purchase up to 40.5% of its stock through open market purchases. Stock repurchase plans are usually a sign that the company’s management believes its stock is undervalued.

Institutional Inflows and Outflows

Large investors have recently modified their holdings of the company. Westside Investment Management Inc. raised its stake in Wix.com by 100.0% during the third quarter. Westside Investment Management Inc. now owns 154 shares of the information services provider’s stock worth $27,000 after acquiring an additional 77 shares in the last quarter. Farther Finance Advisors LLC raised its stake in Wix.com by 122.2% during the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after acquiring an additional 132 shares in the last quarter. Geneos Wealth Management Inc. raised its stake in Wix.com by 632.4% during the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after acquiring an additional 215 shares in the last quarter. Flagship Harbor Advisors LLC acquired a new position in Wix.com during the fourth quarter worth $27,000. Finally, National Bank of Canada FI acquired a new stake in shares of Wix.com during the third quarter worth approximately $54,000. 81.52% of the stock is currently owned by institutional investors and hedge funds.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix said it posted double-digit Q1 2026 growth, introduced a proprietary AI model, and announced a major share buyback, which could help support the stock over time. Article
• Neutral Sentiment: Several Wall Street firms trimmed price targets after the Q1 report, including Scotiabank, Benchmark, Cantor Fitzgerald, Needham, and JPMorgan, but most kept constructive ratings such as outperform, buy, or overweight. Article
• Neutral Sentiment: Wix’s Q1 earnings call emphasized growth and AI initiatives, but also highlighted margin pressure, reinforcing investor uncertainty about near-term profitability. Article
• Negative Sentiment: The company’s latest quarterly results missed earnings expectations, which is the main reason the stock has been falling sharply. Article
• Negative Sentiment: BFA Law announced investigations into Wix over alleged misrepresentations about AI demand, adding legal overhang after the stock’s selloff. Article

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.