Zeta Global (NYSE:ZETA – Get Free Report) and Touchpoint Group (OTCMKTS:TGHI – Get Free Report) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends and valuation.
Profitability
This table compares Zeta Global and Touchpoint Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Zeta Global | -1.62% | 2.91% | 1.70% |
| Touchpoint Group | N/A | N/A | N/A |
Volatility & Risk
Zeta Global has a beta of 1.29, suggesting that its share price is 29% more volatile than the S&P 500. Comparatively, Touchpoint Group has a beta of 0.43, suggesting that its share price is 57% less volatile than the S&P 500.
Institutional and Insider Ownership
Analyst Ratings
This is a breakdown of recent recommendations for Zeta Global and Touchpoint Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Zeta Global | 1 | 3 | 10 | 0 | 2.64 |
| Touchpoint Group | 0 | 0 | 0 | 0 | 0.00 |
Zeta Global presently has a consensus target price of $28.33, suggesting a potential upside of 64.68%. Given Zeta Global’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Zeta Global is more favorable than Touchpoint Group.
Earnings and Valuation
This table compares Zeta Global and Touchpoint Group”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Zeta Global | $1.30 billion | 3.22 | -$31.51 million | ($0.11) | -156.41 |
| Touchpoint Group | N/A | N/A | N/A | N/A | N/A |
Touchpoint Group has lower revenue, but higher earnings than Zeta Global.
Summary
Zeta Global beats Touchpoint Group on 8 of the 10 factors compared between the two stocks.
About Zeta Global
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta’s data and data generated by its customers to uncover consumer insights that are translated into marketing programs; and CDP, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. Zeta Global Holdings Corp. was incorporated in 2007 and is headquartered in New York, New York.
About Touchpoint Group
Touchpoint Group Holdings, Inc., through its subsidiaries, operates as a software development company in the United States, Hong Kong, China, and the United Kingdom. The company engages in the software development, design, integration, support, and maintenance services of a robust fan engagement platform that enhances fan experience and drives commercial aspects of the sport and entertainment business. Its fan engagement platform also brings users closer to the action by enabling them to engage with clubs, favorite players, peers, and relevant brands through various features, including live streaming, access to limited edition merchandise, gamification, user rewards, third party branded offers, credit cards, and related benefits. The company was formerly known as One Horizon Group, Inc. and changed its name to Touchpoint Group Holdings, Inc. in September 2019. Touchpoint Group Holdings, Inc. was incorporated in 1972 and is based in Miami, Florida.
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