14,717 Shares in Amazon.com, Inc. $AMZN Bought by Directional Asset Management

Directional Asset Management acquired a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the fourth quarter, according to its most recent 13F filing with the SEC. The institutional investor acquired 14,717 shares of the e-commerce giant’s stock, valued at approximately $3,397,000. Amazon.com comprises 3.0% of Directional Asset Management’s investment portfolio, making the stock its 8th biggest position.

A number of other hedge funds have also recently made changes to their positions in AMZN. Fairway Wealth LLC lifted its stake in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC purchased a new stake in shares of Amazon.com during the 3rd quarter worth $27,000. Bridge Generations Wealth Management LLC lifted its stake in shares of Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 233 shares during the last quarter. Cooksen Wealth LLC lifted its stake in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares during the last quarter. Finally, Harbor Investment Advisory LLC lifted its stake in shares of Amazon.com by 2.4% during the 4th quarter. Harbor Investment Advisory LLC now owns 309,697 shares of the e-commerce giant’s stock worth $71,000 after purchasing an additional 7,329 shares during the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Amazon.com Stock Down 1.2%

Amazon.com stock opened at $264.14 on Friday. The firm has a market cap of $2.84 trillion, a price-to-earnings ratio of 31.60, a price-to-earnings-growth ratio of 1.98 and a beta of 1.46. Amazon.com, Inc. has a 52 week low of $196.00 and a 52 week high of $278.56. The business’s 50-day moving average price is $234.47 and its 200 day moving average price is $230.67. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping the consensus estimate of $1.63 by $1.15. The firm had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.Amazon.com’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same period last year, the company earned $1.59 earnings per share. As a group, sell-side analysts anticipate that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

Insider Buying and Selling

In related news, CEO Douglas J. Herrington sold 27,500 shares of the firm’s stock in a transaction dated Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the sale, the chief executive officer directly owned 471,361 shares of the company’s stock, valued at $129,624,275. This trade represents a 5.51% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the firm’s stock in a transaction that occurred on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the sale, the senior vice president directly owned 41,190 shares in the company, valued at approximately $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 190,593 shares of company stock valued at $46,081,241 in the last three months. 8.90% of the stock is currently owned by insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Wall Street Analysts Forecast Growth

AMZN has been the subject of a number of analyst reports. DA Davidson upped their price objective on Amazon.com from $175.00 to $250.00 and gave the stock a “neutral” rating in a research note on Thursday, April 30th. Needham & Company LLC increased their price target on Amazon.com from $265.00 to $300.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. UBS Group reiterated a “buy” rating and issued a $333.00 price target (up from $304.00) on shares of Amazon.com in a research note on Wednesday, April 29th. Barclays reiterated an “overweight” rating and issued a $330.00 price target (up from $300.00) on shares of Amazon.com in a research note on Thursday, April 30th. Finally, Sanford C. Bernstein reiterated an “outperform” rating and issued a $315.00 price target (up from $300.00) on shares of Amazon.com in a research note on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $312.52.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.