Niu Technologies (NASDAQ:NIU) Announces Quarterly Earnings Results, Misses Estimates By $0.23 EPS

Niu Technologies (NASDAQ:NIU) posted its quarterly earnings data on Monday. The company reported ($0.17) earnings per share for the quarter, missing the consensus estimate of $0.06 by ($0.23), FiscalAI reports. Niu Technologies had a negative return on equity of 4.37% and a negative net margin of 0.94%.The business had revenue of $131.92 million during the quarter, compared to the consensus estimate of $133.02 million.

Here are the key takeaways from Niu Technologies’ conference call:

• Q1 sales and revenue grew strongly, with total sales volume up 28.7% year over year to about 261,000 units and revenue up 33.4% to RMB 909.5 million, driven mainly by China.
• China’s electric motorcycle business was a major growth engine, with sales up roughly 3x year over year and the company saying it expanded meaningfully into tier 2 and tier 3 cities.
• The company said it front-loaded brand, marketing, and R&D spending in Q1 to build momentum for the year, which helped drive awareness but also pushed selling and marketing expense up more than 4x year over year.
• Overseas micro-mobility remained under pressure, with international sales down and management citing elevated inventory levels in Europe and the U.S., plus discounting plans that will weigh on margins through 2026.
• Management issued Q2 revenue guidance of RMB 1.57 billion to RMB 1.82 billion, implying 25% to 45% year-over-year growth, and said marketing intensity should normalize after the Q1 spending push.

Niu Technologies Trading Down 15.1%

NIU stock opened at $2.41 on Tuesday. The stock has a 50-day moving average price of $3.08 and a 200-day moving average price of $3.31. Niu Technologies has a 1-year low of $2.31 and a 1-year high of $5.67. The firm has a market cap of $188.53 million, a PE ratio of -30.13 and a beta of -0.07.

Insider Buying and Selling at Niu Technologies

In other news, CFO Fion Wenjuan Zhou sold 22,113 shares of Niu Technologies stock in a transaction dated Monday, March 16th. The stock was sold at an average price of $3.48, for a total value of $76,953.24. Following the completion of the transaction, the chief financial officer directly owned 142,171 shares of the company’s stock, valued at approximately $494,755.08. This trade represents a 13.46% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Company insiders own 10.20% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the company. Invesco Ltd. boosted its holdings in Niu Technologies by 101.4% in the fourth quarter. Invesco Ltd. now owns 3,649,665 shares of the company’s stock worth $11,058,000 after acquiring an additional 1,837,089 shares in the last quarter. Canada Pension Plan Investment Board bought a new position in Niu Technologies in the second quarter worth approximately $1,225,000. Qube Research & Technologies Ltd bought a new position in Niu Technologies in the second quarter worth approximately $1,207,000. Renaissance Technologies LLC boosted its holdings in Niu Technologies by 85.4% in the fourth quarter. Renaissance Technologies LLC now owns 544,400 shares of the company’s stock worth $1,650,000 after acquiring an additional 250,800 shares in the last quarter. Finally, Acadian Asset Management LLC boosted its holdings in Niu Technologies by 1,611.5% in the first quarter. Acadian Asset Management LLC now owns 210,223 shares of the company’s stock worth $851,000 after acquiring an additional 197,940 shares in the last quarter. 75.06% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several research analysts have recently weighed in on NIU shares. Weiss Ratings reissued a “sell (d-)” rating on shares of Niu Technologies in a research report on Thursday, January 22nd. Wall Street Zen lowered Niu Technologies from a “buy” rating to a “hold” rating in a research report on Saturday, April 11th. Finally, Citigroup lowered their price objective on Niu Technologies from $3.70 to $3.50 and set a “neutral” rating for the company in a research report on Tuesday, March 17th. One investment analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, Niu Technologies has an average rating of “Reduce” and an average target price of $3.50.

About Niu Technologies

Niu Technologies Co, Ltd., established in 2014 and headquartered in Beijing, is a leading designer and manufacturer of smart electric scooters and micro-mobility solutions. The company integrates Internet of Things (IoT) connectivity into its vehicles, enabling real-time monitoring of battery status, vehicle diagnostics, and location tracking through its proprietary mobile application. By leveraging lightweight materials and modular battery systems, Niu aims to deliver efficient urban transportation alternatives that reduce reliance on conventional gasoline-powered motorcycles and cars.

Niu’s product portfolio encompasses a range of electric scooters, motorcycles, and e-bikes marketed under its NQi, MQi, and UQi series.