Brokerages Set Harley-Davidson, Inc. (NYSE:HOG) Price Target at $23.89

Harley-Davidson, Inc. (NYSE:HOG) has been given a consensus recommendation of “Hold” by the ten research firms that are currently covering the stock, Marketbeat reports. Two investment analysts have rated the stock with a sell rating, five have issued a hold rating, two have assigned a buy rating and one has assigned a strong buy rating to the company. The average twelve-month price objective among brokerages that have covered the stock in the last year is $24.2222.

Several brokerages have recently commented on HOG. Morgan Stanley raised their target price on shares of Harley-Davidson from $12.00 to $15.00 and gave the stock an “underweight” rating in a report on Tuesday. Wells Fargo & Company raised their target price on shares of Harley-Davidson from $15.00 to $19.00 and gave the stock an “underweight” rating in a report on Wednesday, May 6th. Robert W. Baird set a $28.00 target price on shares of Harley-Davidson in a report on Wednesday, May 6th. DA Davidson lowered their target price on shares of Harley-Davidson from $30.00 to $25.00 and set a “buy” rating on the stock in a report on Thursday, February 12th. Finally, UBS Group lifted their price objective on shares of Harley-Davidson from $19.00 to $26.00 and gave the company a “neutral” rating in a research note on Monday, May 11th.

Harley-Davidson Stock Up 2.1%

Shares of HOG opened at $23.85 on Friday. Harley-Davidson has a 12 month low of $17.09 and a 12 month high of $31.25. The firm’s 50 day moving average is $21.78 and its 200-day moving average is $21.65. The stock has a market capitalization of $2.51 billion, a PE ratio of 13.55, a P/E/G ratio of 8.73 and a beta of 1.27. The company has a current ratio of 1.91, a quick ratio of 1.66 and a debt-to-equity ratio of 0.37.

Harley-Davidson (NYSE:HOG) last announced its earnings results on Tuesday, May 5th. The company reported $0.22 EPS for the quarter, missing the consensus estimate of $0.34 by ($0.12). Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The business had revenue of $1.17 billion for the quarter, compared to the consensus estimate of $1.01 billion. During the same period in the prior year, the business posted $1.07 earnings per share. The firm’s revenue for the quarter was down 11.7% compared to the same quarter last year. Equities research analysts forecast that Harley-Davidson will post 0.63 EPS for the current year.

Insider Buying and Selling at Harley-Davidson

In other Harley-Davidson news, Director James D. Farley, Jr. sold 6,454 shares of the firm’s stock in a transaction on Wednesday, February 25th. The stock was sold at an average price of $18.71, for a total value of $120,754.34. Following the sale, the director owned 16,205 shares of the company’s stock, valued at approximately $303,195.55. This trade represents a 28.48% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, insider Paul J. Krause sold 1,564 shares of the firm’s stock in a transaction on Monday, May 11th. The shares were sold at an average price of $26.00, for a total value of $40,664.00. Following the completion of the sale, the insider directly owned 30,012 shares in the company, valued at approximately $780,312. This represents a 4.95% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Company insiders own 0.97% of the company’s stock.

Institutional Investors Weigh In On Harley-Davidson

A number of large investors have recently modified their holdings of HOG. Donald Smith & CO. Inc. grew its stake in shares of Harley-Davidson by 30.8% during the fourth quarter. Donald Smith & CO. Inc. now owns 8,899,204 shares of the company’s stock worth $182,345,000 after buying an additional 2,095,477 shares during the last quarter. Bank of America Corp DE grew its stake in shares of Harley-Davidson by 456.7% during the first quarter. Bank of America Corp DE now owns 1,735,378 shares of the company’s stock worth $35,089,000 after buying an additional 1,423,675 shares during the last quarter. Aegis Financial Corp bought a new stake in shares of Harley-Davidson during the first quarter worth $27,681,000. Norges Bank bought a new stake in shares of Harley-Davidson during the fourth quarter worth $25,766,000. Finally, SG Americas Securities LLC grew its stake in shares of Harley-Davidson by 1,277.0% during the fourth quarter. SG Americas Securities LLC now owns 1,094,119 shares of the company’s stock worth $22,418,000 after buying an additional 1,014,660 shares during the last quarter. Institutional investors and hedge funds own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.