Trek Financial LLC Has $28.23 Million Stock Holdings in Alphabet Inc. $GOOG

Trek Financial LLC lessened its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 37.0% in the fourth quarter, HoldingsChannel.com reports. The institutional investor owned 89,956 shares of the information services provider’s stock after selling 52,750 shares during the quarter. Alphabet makes up about 1.6% of Trek Financial LLC’s portfolio, making the stock its 7th largest position. Trek Financial LLC’s holdings in Alphabet were worth $28,228,000 at the end of the most recent quarter.

Other hedge funds have also added to or reduced their stakes in the company. Brighton Jones LLC raised its holdings in shares of Alphabet by 5.6% in the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares during the period. Worldquant Millennium Advisors LLC grew its holdings in Alphabet by 76.2% during the second quarter. Worldquant Millennium Advisors LLC now owns 1,865,304 shares of the information services provider’s stock valued at $330,886,000 after purchasing an additional 806,681 shares during the period. Darwin Wealth Management LLC bought a new position in Alphabet during the second quarter valued at $658,000. Financial Advisors Network Inc. increased its position in Alphabet by 7.7% in the second quarter. Financial Advisors Network Inc. now owns 7,945 shares of the information services provider’s stock worth $1,409,000 after buying an additional 565 shares during the last quarter. Finally, Ausdal Financial Partners Inc. increased its position in Alphabet by 10.7% in the second quarter. Ausdal Financial Partners Inc. now owns 37,310 shares of the information services provider’s stock worth $6,618,000 after buying an additional 3,616 shares during the last quarter. Institutional investors own 27.26% of the company’s stock.

Analyst Upgrades and Downgrades

A number of brokerages have recently commented on GOOG. KeyCorp reaffirmed an “overweight” rating on shares of Alphabet in a research report on Wednesday. Scotiabank reissued an “outperform” rating and issued a $450.00 price objective (up from $400.00) on shares of Alphabet in a report on Thursday, April 30th. DZ Bank upgraded Alphabet to a “strong-buy” rating in a research note on Monday, February 16th. The Goldman Sachs Group reaffirmed a “buy” rating on shares of Alphabet in a report on Thursday. Finally, Wells Fargo & Company upgraded shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research report on Monday, February 23rd. Six equities research analysts have rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Buy” and a consensus target price of $365.23.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google I/O 2026 showcased major AI products and upgrades, including Gemini 3.5 Flash, Gemini Spark, AI-powered Search changes, and new monetization features, reinforcing confidence that Alphabet can monetize AI across its core businesses.
• Positive Sentiment: Alphabet and Blackstone announced a $5 billion AI cloud venture built around Google’s TPU chips, which could expand Google Cloud and strengthen Alphabet’s position in AI infrastructure. Google, Blackstone to create new AI cloud company, WSJ reports
• Positive Sentiment: Wall Street commentary after I/O has been bullish, with multiple firms reiterating Buy/Outperform ratings and higher price targets, suggesting the market sees more upside from Alphabet’s AI strategy.
• Positive Sentiment: Recent coverage says Alphabet’s AI adoption, cloud growth, and record operating margins support the view that the company is not just spending on AI, but improving profitability as well.
• Neutral Sentiment: Some reports note mixed signals from large investors and traders, including portfolio trimming by a few funds and valuation concerns after the stock’s strong run.
• Negative Sentiment: Alphabet also faced headlines about a director sale and a major shareholder reducing its stake, which may create modest short-term pressure as investors lock in gains. TikTok, YouTube lag on UK child safety as rivals act, regulator says

Alphabet Price Performance

Shares of NASDAQ GOOG opened at $384.90 on Thursday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 1.92 and a current ratio of 1.92. Alphabet Inc. has a fifty-two week low of $163.33 and a fifty-two week high of $404.47. The stock has a market cap of $4.66 trillion, a PE ratio of 29.36, a price-to-earnings-growth ratio of 1.65 and a beta of 1.25. The stock has a fifty day moving average of $332.59 and a 200-day moving average of $319.68.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings data on Thursday, April 30th. The information services provider reported $5.11 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.68 by $2.43. Alphabet had a return on equity of 38.99% and a net margin of 37.92%.The business had revenue of $109.90 billion for the quarter, compared to analysts’ expectations of $106.96 billion. During the same quarter in the prior year, the firm posted $2.81 EPS. The firm’s quarterly revenue was up 21.8% on a year-over-year basis. Equities research analysts anticipate that Alphabet Inc. will post 14.29 earnings per share for the current year.

Alphabet Increases Dividend

The company also recently declared a quarterly dividend, which will be paid on Monday, June 15th. Stockholders of record on Monday, June 8th will be issued a $0.22 dividend. The ex-dividend date of this dividend is Monday, June 8th. This is a positive change from Alphabet’s previous quarterly dividend of $0.21. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.2%. Alphabet’s payout ratio is currently 6.41%.

Insider Buying and Selling

In related news, CEO Sundar Pichai sold 32,500 shares of the stock in a transaction on Wednesday, March 18th. The stock was sold at an average price of $307.89, for a total value of $10,006,425.00. Following the sale, the chief executive officer owned 1,642,060 shares in the company, valued at approximately $505,573,853.40. This trade represents a 1.94% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, insider John Kent Walker sold 8,993 shares of Alphabet stock in a transaction that occurred on Friday, March 27th. The shares were sold at an average price of $275.89, for a total transaction of $2,481,078.77. Following the sale, the insider owned 51,808 shares of the company’s stock, valued at approximately $14,293,309.12. The trade was a 14.79% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 226,481 shares of company stock valued at $27,422,061 in the last three months. Insiders own 12.99% of the company’s stock.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.