SoFi Technologies, Inc. (NASDAQ:SOFI – Get Free Report) EVP Kelli Keough sold 10,037 shares of the business’s stock in a transaction on Wednesday, May 20th. The shares were sold at an average price of $15.53, for a total transaction of $155,874.61. Following the completion of the sale, the executive vice president owned 323,247 shares in the company, valued at $5,020,025.91. This represents a 3.01% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Kelli Keough also recently made the following trade(s):
- On Tuesday, April 21st, Kelli Keough sold 9,742 shares of SoFi Technologies stock. The shares were sold at an average price of $19.25, for a total transaction of $187,533.50.
- On Friday, March 20th, Kelli Keough sold 9,742 shares of SoFi Technologies stock. The shares were sold at an average price of $16.94, for a total transaction of $165,029.48.
SoFi Technologies Stock Down 0.2%
Shares of NASDAQ:SOFI opened at $15.62 on Friday. SoFi Technologies, Inc. has a 52 week low of $12.74 and a 52 week high of $32.73. The company has a debt-to-equity ratio of 0.17, a quick ratio of 0.13 and a current ratio of 0.75. The company’s fifty day moving average is $16.78 and its 200-day moving average is $22.09. The company has a market capitalization of $20.04 billion, a PE ratio of 35.50 and a beta of 2.12.
Key Headlines Impacting SoFi Technologies
Here are the key news stories impacting SoFi Technologies this week:
- Positive Sentiment: SoFi’s long-term growth story remains intact, with new commentary highlighting its rapid member growth, expanding product suite, and potential to become a top-10 bank if it keeps converting younger users into long-term customers. Can SoFi Become a Top-10 Bank? Here’s Exactly How It Could Get There.
- Positive Sentiment: Several bullish articles argue the stock’s pullback may be creating an opportunity, pointing to strong member growth, improving profitability, and accelerating revenue and margin trends. SoFi Is Down 50% – I’m Buying More
- Positive Sentiment: SoFi also reportedly acquired Peach Finance, which could strengthen its enterprise fintech and loan-servicing infrastructure capabilities over time. SoFi Bolsters Enterprise FinTech Ecosystem With Peach Finance Acquisition
- Neutral Sentiment: Recent coverage says SoFi delivered a solid quarter, but softer forward expectations and a lower price target from Truist have kept some investors cautious. The firm cut its target to $17 from $20 and maintained a Hold rating. SoFi Technologies, Inc. (SOFI): Solid Quarter, Softer Forecasts
- Neutral Sentiment: Another article emphasized SoFi’s strong Q1 2026 results, but noted that unchanged full-year guidance, a short-seller report, and weakness in its technology platform segment are keeping the investment case debated. Is SoFi’s Mixed Q1 2026 Signals Altering The Investment Case For SoFi Technologies (SOFI)?
- Negative Sentiment: Insider selling also may be weighing on sentiment, as EVP Kelli Keough sold 10,037 shares in a pre-arranged Rule 10b5-1 transaction. Kelli Keough Sells 10,037 Shares of SoFi Technologies (NASDAQ:SOFI) Stock
Wall Street Analyst Weigh In
Several brokerages recently issued reports on SOFI. Needham & Company LLC reduced their price target on shares of SoFi Technologies from $33.00 to $25.00 and set a “buy” rating on the stock in a research report on Thursday, April 30th. Wells Fargo & Company reduced their price target on shares of SoFi Technologies from $19.00 to $18.00 and set an “equal weight” rating on the stock in a research report on Thursday, April 9th. UBS Group reduced their price target on shares of SoFi Technologies from $24.50 to $21.00 and set a “neutral” rating on the stock in a research report on Thursday, April 30th. Weiss Ratings upgraded shares of SoFi Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research report on Friday, May 8th. Finally, Argus began coverage on shares of SoFi Technologies in a research report on Wednesday, April 15th. They set a “hold” rating on the stock. Seven research analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Hold” and an average price target of $22.56.
Read Our Latest Report on SOFI
Institutional Trading of SoFi Technologies
Institutional investors and hedge funds have recently modified their holdings of the stock. Valley Wealth Managers Inc. bought a new stake in shares of SoFi Technologies in the 4th quarter valued at about $25,000. Vermillion Wealth Management Inc. increased its stake in shares of SoFi Technologies by 283.1% in the 4th quarter. Vermillion Wealth Management Inc. now owns 1,000 shares of the company’s stock valued at $26,000 after acquiring an additional 739 shares during the last quarter. Blue Trust Inc. increased its stake in shares of SoFi Technologies by 655.2% in the 4th quarter. Blue Trust Inc. now owns 1,012 shares of the company’s stock valued at $26,000 after acquiring an additional 878 shares during the last quarter. Reflection Asset Management bought a new stake in shares of SoFi Technologies in the 4th quarter valued at about $28,000. Finally, Central Pacific Bank Trust Division bought a new stake in shares of SoFi Technologies in the 4th quarter valued at about $28,000. 38.43% of the stock is owned by institutional investors.
About SoFi Technologies
SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.
SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.
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