Research Analysts’ Recent Ratings Updates for eBay (EBAY)

Several brokerages have updated their recommendations and price targets on shares of eBay (NASDAQ: EBAY) in the last few weeks:

• 5/26/2026 – eBay had its price target lowered by Arete Research from $113.00 to $111.00. They now have a “neutral” rating on the stock.
• 5/20/2026 – eBay had its price target raised by Sanford C. Bernstein from $95.00 to $100.00. They now have a “market perform” rating on the stock.
• 5/13/2026 – eBay had its price target raised by Citigroup Inc. from $114.00 to $127.00. They now have a “buy” rating on the stock.
• 5/13/2026 – eBay had its price target raised by Rothschild & Co Redburn from $100.00 to $115.00. They now have a “neutral” rating on the stock.
• 5/12/2026 – eBay had its price target raised by Arete Research from $111.00 to $113.00. They now have a “neutral” rating on the stock.
• 5/11/2026 – eBay had its price target raised by Daiwa Securities Group Inc. from $90.00 to $114.00.
• 5/5/2026 – eBay had its price target raised by BNP Paribas Exane from $97.00 to $110.00. They now have a “neutral” rating on the stock.
• 5/4/2026 – eBay had its price target raised by Truist Financial Corporation from $94.00 to $105.00. They now have a “hold” rating on the stock.
• 5/4/2026 – eBay was given a new $124.00 price target by Deutsche Bank Aktiengesellschaft.
• 5/1/2026 – eBay had its “outperform” rating reaffirmed by Citigroup Inc..
• 5/1/2026 – eBay had its price target raised by Citizens Jmp from $115.00 to $120.00. They now have a “market outperform” rating on the stock.
• 5/1/2026 – eBay had its price target raised by TD Cowen from $87.00 to $88.00. They now have a “hold” rating on the stock.
• 5/1/2026 – eBay had its price target raised by Susquehanna from $95.00 to $110.00. They now have a “neutral” rating on the stock.
• 4/30/2026 – eBay had its price target raised by TD Cowen from $87.00 to $88.00. They now have a “hold” rating on the stock.
• 4/30/2026 – eBay was given a new $98.00 price target by Stifel Nicolaus.
• 4/30/2026 – eBay was given a new $96.00 price target by Evercore Inc.
• 4/30/2026 – eBay had its price target raised by The Goldman Sachs Group, Inc. from $88.00 to $100.00. They now have a “neutral” rating on the stock.
• 4/30/2026 – eBay had its “overweight” rating reaffirmed by Piper Sandler. They now have a $115.00 price target on the stock, up from $105.00.
• 4/30/2026 – eBay had its price target raised by Barclays PLC from $104.00 to $114.00. They now have an “overweight” rating on the stock.
• 4/30/2026 – eBay had its price target raised by Robert W. Baird from $105.00 to $117.00.
• 4/30/2026 – eBay had its price target raised by BMO Capital Markets from $120.00 to $130.00.
• 4/30/2026 – eBay had its price target raised by Jefferies Financial Group Inc. from $60.00 to $65.00.
• 4/30/2026 – eBay had its price target raised by JPMorgan Chase & Co. from $87.00 to $100.00. They now have a “neutral” rating on the stock.
• 4/30/2026 – eBay had its price target raised by Wells Fargo & Company from $100.00 to $104.00. They now have an “equal weight” rating on the stock.
• 4/30/2026 – eBay had its price target raised by Cantor Fitzgerald from $100.00 to $110.00. They now have a “neutral” rating on the stock.
• 4/30/2026 – eBay had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $122.00 price target on the stock.
• 4/28/2026 – eBay had its price target raised by UBS Group AG from $96.00 to $110.00. They now have a “neutral” rating on the stock.
• 4/28/2026 – eBay had its price target raised by Morgan Stanley to $117.00. They now have an “overweight” rating on the stock.
• 4/27/2026 – eBay had its “buy” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $132.00 price target on the stock.
• 4/26/2026 – eBay was upgraded by Wall Street Zen from “hold” to “buy”.
• 4/21/2026 – eBay had its price target raised by Bank of America Corporation from $102.00 to $110.00. They now have a “neutral” rating on the stock.
• 4/21/2026 – eBay had its price target raised by Cantor Fitzgerald from $90.00 to $100.00. They now have a “neutral” rating on the stock.
• 4/18/2026 – eBay was downgraded by Wall Street Zen from “buy” to “hold”.
• 4/16/2026 – eBay had its price target raised by Arete Research from $103.00 to $111.00. They now have a “neutral” rating on the stock.
• 4/10/2026 – eBay had its price target lowered by Morgan Stanley from $119.00 to $117.00. They now have an “overweight” rating on the stock.
• 4/6/2026 – eBay had its price target lowered by Wells Fargo & Company from $101.00 to $100.00. They now have an “equal weight” rating on the stock.
• 3/31/2026 – eBay had its price target raised by President Capital from $94.00 to $102.00. They now have a “buy” rating on the stock.

eBay Announces Dividend

The company also recently announced a quarterly dividend, which will be paid on Friday, June 12th. Shareholders of record on Friday, May 29th will be paid a dividend of $0.31 per share. The ex-dividend date is Friday, May 29th. This represents a $1.24 dividend on an annualized basis and a yield of 1.1%. eBay’s dividend payout ratio (DPR) is presently 28.12%.

Insider Activity

In other eBay news, SVP Mazen Rawashdeh sold 23,167 shares of the firm’s stock in a transaction that occurred on Tuesday, March 17th. The shares were sold at an average price of $93.59, for a total transaction of $2,168,199.53. Following the sale, the senior vice president owned 28,915 shares in the company, valued at approximately $2,706,154.85. This trade represents a 44.48% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, SVP Jordan Douglas Bradle Sweetnam sold 1,010 shares of the firm’s stock in a transaction that occurred on Monday, May 18th. The stock was sold at an average price of $115.61, for a total transaction of $116,766.10. Following the sale, the senior vice president owned 32,146 shares in the company, valued at approximately $3,716,399.06. The trade was a 3.05% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 86,953 shares of company stock worth $8,287,444 in the last quarter. 0.64% of the stock is currently owned by insiders.

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.