Zebra Technologies (ZBRA) – Analysts’ Recent Ratings Changes

Several analysts have recently updated their ratings and price targets for Zebra Technologies (NASDAQ: ZBRA):

• 5/20/2026 – Zebra Technologies had its “hold (c-)” rating reaffirmed by Weiss Ratings.
• 5/16/2026 – Zebra Technologies was upgraded by Wall Street Zen from “hold” to “buy”.
• 5/13/2026 – Zebra Technologies had its price target raised by Citigroup Inc. from $274.00 to $284.00. They now have a “neutral” rating on the stock.
• 5/13/2026 – Zebra Technologies had its price target raised by Barclays PLC from $330.00 to $345.00. They now have an “overweight” rating on the stock.
• 5/13/2026 – Zebra Technologies was upgraded by KeyCorp from “sector weight” to “overweight”. They now have a $305.00 price target on the stock.
• 5/13/2026 – Zebra Technologies had its price target raised by Robert W. Baird from $300.00 to $310.00. They now have an “outperform” rating on the stock.
• 5/13/2026 – Zebra Technologies had its price target raised by BNP Paribas Exane from $365.00 to $370.00. They now have an “outperform” rating on the stock.
• 5/13/2026 – Zebra Technologies had its price target raised by Truist Financial Corporation from $256.00 to $267.00. They now have a “hold” rating on the stock.
• 5/13/2026 – Zebra Technologies had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $345.00 price target on the stock.
• 4/27/2026 – Zebra Technologies had its price target lowered by Northcoast Research from $364.00 to $344.00. They now have a “buy” rating on the stock.
• 4/20/2026 – Zebra Technologies was downgraded by Zacks Research from “strong-buy” to “hold”.
• 4/20/2026 – Zebra Technologies had its price target lowered by Truist Financial Corporation from $294.00 to $256.00. They now have a “hold” rating on the stock.
• 4/13/2026 – Zebra Technologies had its price target lowered by Citigroup Inc. from $315.00 to $274.00. They now have a “neutral” rating on the stock.
• 4/8/2026 – Zebra Technologies had its price target lowered by Wolfe Research from $309.00 to $281.00. They now have an “outperform” rating on the stock.
• 3/30/2026 – Zebra Technologies had its price target lowered by Robert W. Baird from $350.00 to $300.00. They now have an “outperform” rating on the stock.

Insider Activity at Zebra Technologies

In other Zebra Technologies news, Director Janice M. Roberts sold 3,000 shares of the company’s stock in a transaction that occurred on Thursday, May 14th. The stock was sold at an average price of $249.54, for a total value of $748,620.00. Following the sale, the director owned 6,183 shares in the company, valued at approximately $1,542,905.82. This represents a 32.67% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this link. Also, insider Cristen L. Kogl sold 145 shares of the company’s stock in a transaction that occurred on Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the completion of the sale, the insider owned 23,687 shares in the company, valued at approximately $5,583,262.77. This represents a 0.61% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 3,154 shares of company stock worth $784,866. Insiders own 0.91% of the company’s stock.

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.