Kingsview Wealth Management LLC Boosts Stake in Salesforce Inc. $CRM

Kingsview Wealth Management LLC raised its position in Salesforce Inc. (NYSE:CRM) by 9.2% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 51,240 shares of the CRM provider’s stock after purchasing an additional 4,310 shares during the quarter. Kingsview Wealth Management LLC’s holdings in Salesforce were worth $13,574,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in CRM. Rockland Trust Co. grew its stake in Salesforce by 1,145.6% in the 3rd quarter. Rockland Trust Co. now owns 13,066 shares of the CRM provider’s stock worth $3,097,000 after acquiring an additional 12,017 shares in the last quarter. Alps Advisors Inc. grew its stake in Salesforce by 98.3% in the 3rd quarter. Alps Advisors Inc. now owns 21,455 shares of the CRM provider’s stock worth $5,085,000 after acquiring an additional 10,633 shares in the last quarter. Midwest Trust Co grew its stake in Salesforce by 2.3% in the 3rd quarter. Midwest Trust Co now owns 187,071 shares of the CRM provider’s stock worth $44,336,000 after acquiring an additional 4,233 shares in the last quarter. Jones Financial Companies Lllp grew its stake in Salesforce by 15.1% in the 3rd quarter. Jones Financial Companies Lllp now owns 467,551 shares of the CRM provider’s stock worth $113,420,000 after acquiring an additional 61,270 shares in the last quarter. Finally, AGF Management Ltd. grew its stake in Salesforce by 42.2% in the 3rd quarter. AGF Management Ltd. now owns 281,054 shares of the CRM provider’s stock worth $66,610,000 after acquiring an additional 83,403 shares in the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Salesforce Price Performance

Shares of CRM opened at $177.86 on Thursday. The firm has a market capitalization of $145.53 billion, a PE ratio of 22.77, a price-to-earnings-growth ratio of 1.25 and a beta of 1.14. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. Salesforce Inc. has a 1-year low of $163.52 and a 1-year high of $278.81. The company’s fifty day moving average price is $181.23 and its 200-day moving average price is $211.16.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The firm had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. During the same period in the previous year, the company earned $2.58 earnings per share. The business’s quarterly revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, equities research analysts predict that Salesforce Inc. will post 9.71 EPS for the current year.

Salesforce declared that its Board of Directors has initiated a stock buyback program on Monday, March 16th that allows the company to buyback $25.00 billion in shares. This buyback authorization allows the CRM provider to reacquire up to 14.1% of its shares through open market purchases. Shares buyback programs are usually an indication that the company’s board of directors believes its stock is undervalued.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce topped Wall Street expectations for Q1, posting EPS of $3.88 and revenue of $11.13 billion, supported by continued adoption of its AI-powered tools and strong double-digit revenue growth. Reuters article
• Positive Sentiment: The company said Agentforce annualized revenue passed the $1 billion mark, reinforcing the case that its AI products are becoming a meaningful growth driver. CNBC article
• Positive Sentiment: Management also raised full-year profit guidance and said it will keep investing in strong products and share buybacks, which may help support shareholder returns. CNBC article
• Neutral Sentiment: CEO Marc Benioff pushed back on fears that AI rivals like OpenAI and Anthropic will disrupt Salesforce, arguing the company’s software remains central to enterprise customers. CNBC article
• Negative Sentiment: Investors were disappointed that revenue guidance for the year came in only slightly below expectations, while backlog metrics also appeared softer than hoped, tempering enthusiasm around the beat. CNBC article
• Negative Sentiment: Salesforce remains weighed down by investor concern that AI could reshape the enterprise software market and pressure long-term growth, keeping the stock volatile despite the quarter’s solid results. Benzinga article

Insider Transactions at Salesforce

In other news, Director Laura Alber purchased 2,571 shares of the stock in a transaction on Thursday, March 19th. The stock was bought at an average price of $194.58 per share, with a total value of $500,265.18. Following the transaction, the director owned 9,530 shares in the company, valued at $1,854,347.40. The trade was a 36.94% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director David Blair Kirk purchased 2,570 shares of the stock in a transaction on Wednesday, March 18th. The shares were purchased at an average cost of $194.62 per share, with a total value of $500,173.40. Following the transaction, the director owned 13,689 shares in the company, valued at $2,664,153.18. This trade represents a 23.11% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders own 3.50% of the company’s stock.

Analyst Upgrades and Downgrades

A number of equities analysts have commented on the stock. BMO Capital Markets dropped their target price on shares of Salesforce from $235.00 to $225.00 and set an “outperform” rating on the stock in a research note on Thursday, February 26th. KeyCorp dropped their price objective on shares of Salesforce from $400.00 to $300.00 and set an “overweight” rating on the stock in a research note on Tuesday, February 24th. Truist Financial set a $280.00 price objective on shares of Salesforce in a research note on Thursday, February 26th. Cantor Fitzgerald reiterated an “overweight” rating on shares of Salesforce in a research note on Thursday, February 26th. Finally, DA Davidson dropped their price objective on shares of Salesforce from $235.00 to $200.00 and set a “neutral” rating on the stock in a research note on Friday, February 27th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, ten have given a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat.com, Salesforce currently has a consensus rating of “Moderate Buy” and an average price target of $272.73.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.