Rumble (NASDAQ:RUM – Get Free Report) and 8X8 (NASDAQ:EGHT – Get Free Report) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.
Institutional & Insider Ownership
26.2% of Rumble shares are held by institutional investors. Comparatively, 94.0% of 8X8 shares are held by institutional investors. 45.1% of Rumble shares are held by company insiders. Comparatively, 2.0% of 8X8 shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Analyst Recommendations
This is a summary of recent ratings and target prices for Rumble and 8X8, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Rumble | 1 | 0 | 0 | 0 | 1.00 |
| 8X8 | 1 | 1 | 1 | 0 | 2.00 |
Volatility & Risk
Rumble has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500. Comparatively, 8X8 has a beta of 1.83, meaning that its share price is 83% more volatile than the S&P 500.
Profitability
This table compares Rumble and 8X8’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Rumble | -106.91% | -42.47% | -34.74% |
| 8X8 | 0.22% | 25.77% | 5.30% |
Valuation & Earnings
This table compares Rumble and 8X8″s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Rumble | $100.62 million | 36.09 | -$81.83 million | ($0.43) | -19.37 |
| 8X8 | $735.75 million | 0.39 | $1.65 million | $0.02 | 102.00 |
8X8 has higher revenue and earnings than Rumble. Rumble is trading at a lower price-to-earnings ratio than 8X8, indicating that it is currently the more affordable of the two stocks.
Summary
8X8 beats Rumble on 12 of the 14 factors compared between the two stocks.
About Rumble
Rumble Inc. operates video sharing platforms in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an online advertising management exchange. The company was founded in 2013 and is headquartered in Longboat Key, Florida.
About 8X8
8×8, Inc. engages in the provision of enterprise communication solutions. It offers solutions to the business services, education, financial services, government, healthcare, and manufacturing industries. The company was founded in February 1987 and is headquartered in Campbell, CA.
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