Insider Buying: Baozun (NASDAQ:BZUN) CEO Purchases $25,600.00 in Stock

Baozun Inc. (NASDAQ:BZUN) CEO Wenbin Qiu bought 10,000 shares of the company’s stock in a transaction that occurred on Thursday, May 28th. The shares were bought at an average cost of $2.56 per share, for a total transaction of $25,600.00. Following the completion of the acquisition, the chief executive officer owned 1,463,872 shares of the company’s stock, valued at $3,747,512.32. This trade represents a 0.69% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

Wenbin Qiu also recently made the following trade(s):

• On Monday, June 1st, Wenbin Qiu acquired 10,000 shares of Baozun stock. The stock was acquired at an average cost of $2.73 per share, for a total transaction of $27,300.00.
• On Tuesday, May 26th, Wenbin Qiu acquired 10,000 shares of Baozun stock. The stock was acquired at an average cost of $2.55 per share, for a total transaction of $25,500.00.
• On Friday, April 17th, Wenbin Qiu acquired 16,000 shares of Baozun stock. The stock was acquired at an average cost of $3.14 per share, for a total transaction of $50,240.00.
• On Thursday, April 16th, Wenbin Qiu acquired 17,500 shares of Baozun stock. The stock was acquired at an average cost of $2.84 per share, for a total transaction of $49,700.00.
• On Wednesday, April 15th, Wenbin Qiu acquired 11,000 shares of Baozun stock. The stock was acquired at an average cost of $2.71 per share, for a total transaction of $29,810.00.
• On Tuesday, April 14th, Wenbin Qiu acquired 11,500 shares of Baozun stock. The stock was acquired at an average cost of $2.63 per share, for a total transaction of $30,245.00.
• On Monday, April 13th, Wenbin Qiu acquired 12,100 shares of Baozun stock. The stock was acquired at an average cost of $2.48 per share, for a total transaction of $30,008.00.
• On Friday, April 10th, Wenbin Qiu acquired 12,400 shares of Baozun stock. The stock was acquired at an average cost of $2.43 per share, for a total transaction of $30,132.00.
• On Thursday, April 9th, Wenbin Qiu acquired 11,650 shares of Baozun stock. The stock was acquired at an average cost of $2.58 per share, for a total transaction of $30,057.00.
• On Wednesday, April 8th, Wenbin Qiu acquired 11,600 shares of Baozun stock. The stock was acquired at an average cost of $2.58 per share, for a total transaction of $29,928.00.

Baozun Trading Down 1.5%

Shares of BZUN opened at $2.64 on Thursday. Baozun Inc. has a 12 month low of $2.07 and a 12 month high of $4.88. The stock’s 50 day moving average is $2.62 and its two-hundred day moving average is $2.67. The firm has a market cap of $152.72 million, a P/E ratio of -5.87 and a beta of 0.51.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings data on Friday, May 15th. The technology company reported $0.00 EPS for the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.The company had revenue of $345.35 million for the quarter.

Hedge Funds Weigh In On Baozun

Several hedge funds and other institutional investors have recently made changes to their positions in the company. Cetera Investment Advisers lifted its position in shares of Baozun by 23.6% in the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock valued at $91,000 after acquiring an additional 7,289 shares in the last quarter. Dimensional Fund Advisors LP lifted its position in Baozun by 3.1% during the first quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company’s stock worth $1,418,000 after buying an additional 18,067 shares in the last quarter. XTX Topco Ltd purchased a new position in Baozun during the fourth quarter worth approximately $219,000. Quadrature Capital Ltd purchased a new position in Baozun during the fourth quarter worth approximately $51,000. Finally, Millennium Management LLC lifted its position in Baozun by 579.9% during the fourth quarter. Millennium Management LLC now owns 144,052 shares of the technology company’s stock worth $383,000 after buying an additional 122,865 shares in the last quarter. Hedge funds and other institutional investors own 47.29% of the company’s stock.

Wall Street Analyst Weigh In

Several equities analysts have recently weighed in on BZUN shares. Weiss Ratings restated a “sell (d-)” rating on shares of Baozun in a research report on Monday, April 20th. Wall Street Zen upgraded Baozun from a “hold” rating to a “buy” rating in a research report on Saturday, May 23rd. Finally, Zacks Research upgraded Baozun to a “hold” rating in a research report on Wednesday, February 18th. One analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, Baozun currently has an average rating of “Reduce”.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.