Peak Wealth Management LLC Makes New $476,000 Investment in Amazon.com, Inc. $AMZN

Peak Wealth Management LLC bought a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the fourth quarter, Holdings Channel reports. The firm bought 2,062 shares of the e-commerce giant’s stock, valued at approximately $476,000.

A number of other institutional investors have also recently bought and sold shares of AMZN. Fairway Wealth LLC grew its holdings in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new stake in Amazon.com during the 3rd quarter worth $27,000. MilWealth Group LLC grew its holdings in Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the period. Bridge Generations Wealth Management LLC grew its holdings in Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after acquiring an additional 233 shares during the period. Finally, Cooksen Wealth LLC grew its holdings in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the period. Institutional investors and hedge funds own 72.20% of the company’s stock.

Wall Street Analysts Forecast Growth

AMZN has been the subject of a number of analyst reports. Cantor Fitzgerald reaffirmed an “overweight” rating and set a $330.00 target price (up from $280.00) on shares of Amazon.com in a report on Thursday, April 30th. Deutsche Bank Aktiengesellschaft lifted their target price on shares of Amazon.com from $290.00 to $315.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Citizens Jmp reaffirmed a “market outperform” rating and set a $315.00 target price on shares of Amazon.com in a report on Friday, April 10th. Scotiabank reaffirmed an “outperform” rating and set a $325.00 target price (up from $275.00) on shares of Amazon.com in a report on Thursday, April 30th. Finally, Moffett Nathanson lifted their price target on shares of Amazon.com from $283.00 to $288.00 and gave the stock a “buy” rating in a research report on Tuesday, April 7th. Fifty-seven research analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $312.52.

Insiders Place Their Bets

In related news, CEO Douglas J. Herrington sold 1,000 shares of the business’s stock in a transaction on Monday, June 1st. The shares were sold at an average price of $266.19, for a total value of $266,190.00. Following the sale, the chief executive officer directly owned 485,527 shares of the company’s stock, valued at approximately $129,242,432.13. The trade was a 0.21% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,363 shares of the business’s stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $262.38, for a total transaction of $620,003.94. Following the completion of the sale, the vice president directly owned 119,780 shares in the company, valued at $31,427,876.40. This represents a 1.93% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 195,774 shares of company stock worth $51,614,434 in the last ninety days. 8.90% of the stock is owned by insiders.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon’s Prime Day will run June 23-26 and is being moved earlier than usual, giving investors a near-term catalyst for higher e-commerce sales and Prime sign-ups. The company also said Alexa AI will help power shopping, which could boost engagement. Article Title
• Positive Sentiment: Amazon overtook Walmart to become the largest U.S. company by revenue in 2025, highlighting strong top-line growth and reinforcing the company’s scale advantage. Article Title
• Positive Sentiment: Analysts and market commentary continue to point to AWS, advertising, subscriptions, and AI as long-term growth drivers, with multiple firms reiterating bullish ratings and price targets well above current levels. Article Title
• Neutral Sentiment: Amazon announced AI-generated product images in its shopping app and launched Prime in South Africa, both of which are strategic moves but not immediate stock catalysts. Article Title Article Title
• Negative Sentiment: Amazon shares are being weighed by broad tech-sector selling, with the Nasdaq falling and big tech under pressure across the market. Article Title
• Negative Sentiment: CEO Douglas Herrington sold 1,000 shares under a pre-arranged trading plan, and Amazon insiders have been net sellers over the past six months, which can weigh on sentiment. Article Title
• Negative Sentiment: New headlines on Ring facial-recognition lawsuits and possible EU cloud procurement restrictions add regulatory and privacy overhangs for AWS and connected devices. Article Title Article Title

Amazon.com Trading Down 2.5%

Shares of NASDAQ AMZN opened at $250.02 on Thursday. The company’s fifty day moving average is $248.25 and its 200-day moving average is $232.76. The stock has a market cap of $2.69 trillion, a price-to-earnings ratio of 29.91, a P/E/G ratio of 1.92 and a beta of 1.44. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $278.56. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to analysts’ expectations of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business’s quarterly revenue was up 16.6% compared to the same quarter last year. During the same period last year, the firm posted $1.59 earnings per share. Equities research analysts predict that Amazon.com, Inc. will post 7.71 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.