Alcosta Capital Management Inc. Acquires 18,111 Shares of ServiceNow, Inc. $NOW

Alcosta Capital Management Inc. increased its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 155.5% in the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 29,755 shares of the information technology services provider’s stock after purchasing an additional 18,111 shares during the quarter. ServiceNow makes up 2.9% of Alcosta Capital Management Inc.’s portfolio, making the stock its 15th biggest holding. Alcosta Capital Management Inc.’s holdings in ServiceNow were worth $4,558,000 as of its most recent SEC filing.

Other institutional investors have also added to or reduced their stakes in the company. Broadleaf Partners LLC lifted its stake in shares of ServiceNow by 353.3% during the 4th quarter. Broadleaf Partners LLC now owns 57,625 shares of the information technology services provider’s stock worth $8,828,000 after acquiring an additional 44,913 shares during the last quarter. Uniting Wealth Partners LLC increased its holdings in shares of ServiceNow by 405.2% in the 4th quarter. Uniting Wealth Partners LLC now owns 10,635 shares of the information technology services provider’s stock valued at $1,629,000 after acquiring an additional 8,530 shares during the period. Titan Investment Solutions Ltd purchased a new position in ServiceNow during the 4th quarter worth $17,873,000. Cardano Risk Management B.V. grew its stake in ServiceNow by 4,591.5% during the 4th quarter. Cardano Risk Management B.V. now owns 4,917,460 shares of the information technology services provider’s stock worth $753,306,000 after buying an additional 4,812,643 shares during the last quarter. Finally, Martingale Asset Management L P grew its stake in ServiceNow by 510.1% during the 4th quarter. Martingale Asset Management L P now owns 92,180 shares of the information technology services provider’s stock valued at $14,121,000 after purchasing an additional 77,071 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Insider Buying and Selling at ServiceNow

In related news, Director Anita M. Sands sold 16,445 shares of the stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $90.14, for a total transaction of $1,482,352.30. Following the completion of the transaction, the director owned 30,090 shares in the company, valued at approximately $2,712,312.60. This represents a 35.34% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Paul Fipps sold 1,048 shares of the stock in a transaction on Monday, May 18th. The stock was sold at an average price of $98.51, for a total transaction of $103,238.48. Following the transaction, the insider owned 12,072 shares of the company’s stock, valued at $1,189,212.72. The trade was a 7.99% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders have sold 28,071 shares of company stock worth $2,529,956. Company insiders own 0.34% of the company’s stock.

Analyst Upgrades and Downgrades

NOW has been the subject of a number of analyst reports. Capital One Financial upped their price target on ServiceNow from $105.00 to $120.00 and gave the stock an “overweight” rating in a report on Tuesday, May 5th. UBS Group restated an “outperform” rating on shares of ServiceNow in a research report on Tuesday, May 26th. DA Davidson reiterated a “buy” rating and issued a $190.00 target price on shares of ServiceNow in a report on Tuesday, May 5th. Stifel Nicolaus cut their price target on ServiceNow from $135.00 to $120.00 and set a “buy” rating on the stock in a research note on Thursday, April 23rd. Finally, HSBC dropped their price target on ServiceNow from $226.00 to $171.00 and set a “buy” rating on the stock in a research report on Thursday, April 16th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, five have issued a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $141.85.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow lifted its 2026 AI revenue target to $1.5 billion, signaling that demand for Now Assist is strong and that customers are expanding AI deployments and spending more on the platform. Can Strong Demand in Now Assist Boost ServiceNow’s AI Revenue Growth?
• Positive Sentiment: IBM and ServiceNow announced a partnership aimed at helping enterprises modernize legacy IT systems and scale agentic AI, which could support longer-term adoption of ServiceNow’s workflow automation and AI tools. IBM And ServiceNow Target Enterprise AI Scale While Seeding Future Talent
• Positive Sentiment: Analysts and commentators highlighted ServiceNow as a potential AI winner in the second half of 2026, reinforcing the market’s view that the company could benefit from rising enterprise AI spending. The AI Trade Nobody Is Making Right Now — and Why It Could Be 2026’s Best Opportunity
• Neutral Sentiment: ServiceNow and IBM also drew attention for targeting legacy IT modernization, but the immediate impact on the stock is likely more strategic than near-term financial. ServiceNow, IBM team up to target legacy IT
• Negative Sentiment: The stock has also been under pressure from profit-taking and a broader selloff in software names, which has weighed on sentiment despite the company’s AI growth narrative. What’s Going On With ServiceNow Stock Thursday?
• Negative Sentiment: Reports of additional Bay Area tech job cuts added to concerns about the broader enterprise software and technology labor backdrop, though this is not specific to ServiceNow’s core results. ServiceNow, Salesforce, other tech firms reveal more Bay Area job cuts

ServiceNow Trading Down 0.7%

Shares of NYSE:NOW opened at $102.34 on Friday. The firm has a fifty day moving average of $99.80 and a two-hundred day moving average of $120.05. The firm has a market capitalization of $105.51 billion, a P/E ratio of 60.99, a price-to-earnings-growth ratio of 1.70 and a beta of 0.94. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $211.48. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 0.13.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.97. The company had revenue of $3.77 billion for the quarter, compared to the consensus estimate of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The business’s revenue was up 22.1% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $0.81 EPS. On average, equities analysts expect that ServiceNow, Inc. will post 2.35 EPS for the current fiscal year.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.