comScore, Inc. $SCOR Shares Purchased by Cerberus Capital Management L.P.

Cerberus Capital Management L.P. boosted its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 2,997.5% in the fourth quarter, HoldingsChannel reports. The fund owned 3,396,479 shares of the company’s stock after buying an additional 3,286,825 shares during the quarter. comScore accounts for 0.8% of Cerberus Capital Management L.P.’s portfolio, making the stock its 2nd biggest holding. Cerberus Capital Management L.P. owned about 0.68% of comScore worth $22,077,000 at the end of the most recent quarter.

A number of other institutional investors have also recently bought and sold shares of the business. Citadel Advisors LLC acquired a new stake in shares of comScore during the 3rd quarter valued at about $96,000. Susquehanna International Group LLP lifted its holdings in shares of comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after buying an additional 5,191 shares during the last quarter. Finally, Westerly Capital Management LLC lifted its holdings in shares of comScore by 1.3% during the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after buying an additional 5,000 shares during the last quarter. 42.15% of the stock is currently owned by institutional investors and hedge funds.

comScore Trading Up 1.1%

comScore stock opened at $7.25 on Thursday. The company has a debt-to-equity ratio of 0.33, a current ratio of 0.69 and a quick ratio of 0.69. The company has a market capitalization of $109.40 million, a price-to-earnings ratio of 3.10 and a beta of 1.09. comScore, Inc. has a one year low of $4.39 and a one year high of $10.18. The company’s fifty day moving average price is $7.34 and its two-hundred day moving average price is $7.34.

Analyst Ratings Changes

Several equities research analysts have recently issued reports on the company. Craig Hallum reiterated a “buy” rating on shares of comScore in a report on Wednesday, March 18th. Weiss Ratings restated a “sell (d-)” rating on shares of comScore in a research note on Friday, March 27th. One analyst has rated the stock with a Buy rating and one has issued a Sell rating to the company. According to MarketBeat, comScore currently has a consensus rating of “Hold”.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.