Paragon Capital Management Inc. Invests $1.11 Million in Salesforce Inc. $CRM

Paragon Capital Management Inc. purchased a new position in Salesforce Inc. (NYSE:CRM) in the first quarter, HoldingsChannel reports. The fund purchased 5,968 shares of the CRM provider’s stock, valued at approximately $1,114,000.

A number of other large investors have also recently added to or reduced their stakes in CRM. Byrne Asset Management LLC lifted its position in shares of Salesforce by 1.0% during the fourth quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider’s stock worth $1,147,000 after purchasing an additional 43 shares during the last quarter. Mathes Company Inc. boosted its position in shares of Salesforce by 0.4% during the third quarter. Mathes Company Inc. now owns 12,558 shares of the CRM provider’s stock worth $2,976,000 after buying an additional 45 shares during the period. Fred Alger Management LLC grew its stake in shares of Salesforce by 0.3% in the third quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock worth $3,548,000 after purchasing an additional 45 shares in the last quarter. Fulcrum Asset Management LLP grew its position in Salesforce by 1.7% in the 3rd quarter. Fulcrum Asset Management LLP now owns 2,774 shares of the CRM provider’s stock valued at $657,000 after buying an additional 46 shares in the last quarter. Finally, Pine Haven Investment Counsel Inc increased its stake in Salesforce by 1.5% during the 4th quarter. Pine Haven Investment Counsel Inc now owns 3,152 shares of the CRM provider’s stock valued at $835,000 after buying an additional 46 shares during the period. 80.43% of the stock is currently owned by institutional investors.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce announced a new partnership with the Visa Cash App Racing Bulls Formula 1 team, which will use Agentforce 360 to improve fan engagement, hospitality, and race-day operations. The deal highlights continued momentum for Salesforce’s AI platform. Article: VCARB Partners with Salesforce to Supercharge Fan Engagement with AI, Deploying Agentforce 360
• Neutral Sentiment: Needham reiterated a Buy rating and a $400 price target, suggesting some Wall Street analysts still see significant upside if Salesforce’s AI strategy gains traction. Article: Needham Maintains Buy Rating on Salesforce (CRM) Stock
• Negative Sentiment: Salesforce extended its slide amid a record losing streak and broad investor concern that AI could pressure software-as-a-service pricing and margins. The stock was also described as hitting a 52-week low, underscoring weak sentiment. Article: Salesforce stock hits 52-week low amid record losing streak and AI fears
• Negative Sentiment: Reports that a breach at Klue exposed Salesforce data through stolen OAuth tokens may add to concerns about data security and platform trust. Article: Klue breach exposed Salesforce CRM data through stolen OAuth tokens
• Negative Sentiment: Commentary around Salesforce’s $3.6 billion acquisition of Fin and a “buy the dip” debate reflects ongoing uncertainty about whether aggressive AI investment will translate into faster growth soon enough to justify the stock’s decline. Article: Salesforce (CRM) Is Spending $3.6 Billion To Grow Agentforce And Reach More Customers

Analyst Upgrades and Downgrades

Several research firms have recently issued reports on CRM. HC Wainwright cut shares of Salesforce to a “negative” rating in a report on Thursday. Canaccord Genuity Group reaffirmed a “buy” rating and set a $225.00 price target on shares of Salesforce in a research note on Tuesday, June 16th. Northland Securities lowered their price target on Salesforce from $267.00 to $229.00 and set a “market perform” rating on the stock in a research report on Tuesday, March 10th. The Goldman Sachs Group began coverage on Salesforce in a research note on Thursday. They issued a “neutral” rating on the stock. Finally, TD Cowen restated a “buy” rating on shares of Salesforce in a report on Friday, June 12th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have given a Hold rating and four have issued a Sell rating to the company. According to MarketBeat, Salesforce has an average rating of “Moderate Buy” and an average price target of $257.61.

Salesforce Price Performance

NYSE CRM opened at $150.17 on Tuesday. The stock has a market capitalization of $122.99 billion, a P/E ratio of 17.38, a P/E/G ratio of 0.94 and a beta of 1.16. Salesforce Inc. has a 1 year low of $146.32 and a 1 year high of $276.80. The business’s fifty day moving average is $177.01 and its two-hundred day moving average is $203.55. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company’s quarterly revenue was up 13.3% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, research analysts forecast that Salesforce Inc. will post 10.29 earnings per share for the current fiscal year.

Salesforce declared that its Board of Directors has approved a stock repurchase program on Monday, March 16th that permits the company to repurchase $25.00 billion in shares. This repurchase authorization permits the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock repurchase programs are usually an indication that the company’s board of directors believes its stock is undervalued.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Thursday, June 11th will be paid a $0.44 dividend. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 1.2%. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.