Vision Capital Management Inc. Purchases 3,779 Shares of Salesforce Inc. $CRM

Vision Capital Management Inc. raised its position in Salesforce Inc. (NYSE:CRM) by 15.6% during the first quarter, HoldingsChannel.com reports. The institutional investor owned 27,995 shares of the CRM provider’s stock after purchasing an additional 3,779 shares during the period. Vision Capital Management Inc.’s holdings in Salesforce were worth $5,226,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other large investors have also recently added to or reduced their stakes in CRM. Brighton Jones LLC grew its stake in shares of Salesforce by 13.7% in the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after acquiring an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC boosted its holdings in Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after purchasing an additional 205 shares during the period. Bison Wealth LLC boosted its holdings in Salesforce by 9.0% in the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares during the period. Sivia Capital Partners LLC grew its position in shares of Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after purchasing an additional 106 shares in the last quarter. Finally, United Bank grew its position in shares of Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock worth $2,781,000 after purchasing an additional 500 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Analyst Ratings Changes

A number of equities research analysts have recently weighed in on the stock. BTIG Research reiterated a “buy” rating and issued a $255.00 price target on shares of Salesforce in a research report on Tuesday, May 26th. Wall Street Zen upgraded Salesforce from a “hold” rating to a “buy” rating in a research note on Saturday, June 6th. Northland Securities dropped their price objective on Salesforce from $267.00 to $229.00 and set a “market perform” rating for the company in a report on Tuesday, March 10th. Macquarie Infrastructure cut their target price on Salesforce from $200.00 to $190.00 and set a “neutral” rating for the company in a research report on Thursday, May 28th. Finally, Scotiabank lowered Salesforce from a “sector outperform” rating to a “sector perform” rating in a report on Thursday, June 18th. One investment analyst has rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $254.42.

Salesforce Stock Performance

Shares of NYSE:CRM opened at $163.32 on Thursday. Salesforce Inc. has a 1 year low of $146.32 and a 1 year high of $276.80. The stock has a market capitalization of $133.76 billion, a price-to-earnings ratio of 18.90, a price-to-earnings-growth ratio of 0.98 and a beta of 1.18. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. The company’s 50 day simple moving average is $174.14 and its 200 day simple moving average is $198.62.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping the consensus estimate of $3.13 by $0.75. The firm had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company’s quarterly revenue was up 13.3% on a year-over-year basis. During the same period in the prior year, the company earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, research analysts predict that Salesforce Inc. will post 10.29 EPS for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Thursday, June 11th will be given a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a dividend yield of 1.1%. The ex-dividend date is Thursday, June 11th. Salesforce’s dividend payout ratio is currently 20.37%.

Salesforce declared that its board has approved a share repurchase program on Monday, March 16th that authorizes the company to repurchase $25.00 billion in shares. This repurchase authorization authorizes the CRM provider to reacquire up to 14.1% of its shares through open market purchases. Shares repurchase programs are usually a sign that the company’s management believes its shares are undervalued.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Guggenheim upgraded Salesforce to Buy and argued that recent selloff levels make the shares more attractive, helping lift sentiment around the stock. Salesforce Will Face AI Disruption but Stock Still Gets an Upgrade to Buy
• Positive Sentiment: Other commentary echoed the upgrade, with analysts saying Salesforce and other beaten-down software names may be poised for a rebound after recent pressure. Upgrade Boosts 2 Beaten-Down Software Stocks
• Positive Sentiment: Citizens reiterated a Market Outperform rating following Salesforce’s Fin acquisition and Agentforce expansion, reinforcing the bull case that AI and product integration can support future upside. Citizens Reiterates Market Outperform Rating on Salesforce (CRM) Following Fin Acquisition and Agentforce Expansion
• Neutral Sentiment: Several articles highlighted that Salesforce has fallen sharply over the past month and June, which frames the stock as a deep pullback candidate but also shows ongoing investor skepticism about growth and AI monetization. Salesforce (CRM) Down More Than 10% Over the Past Month, Here’s What You Need to Know
• Neutral Sentiment: Analysts continue debating Salesforce’s AI growth outlook, with some trimming fair value estimates while others say recent weakness may have overdone concerns around AI “hallucination” and competition. Salesforce (CRM) Stock Sees Modest Fair Value Cut As Analysts Debate AI Growth

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.