WH Smith (LON:SMWH) Shares Pass Below 200 Day Moving Average – Should You Sell?

WH Smith PLC (LON:SMWH) shares passed below its 200-day moving average during trading on Tuesday . The stock has a 200-day moving average of GBX 570.38 and traded as low as GBX 412.20. WH Smith shares last traded at GBX 416.63, with a volume of 298,148 shares.

Analyst Ratings Changes

A number of brokerages recently issued reports on SMWH. UBS Group reissued a “neutral” rating and issued a GBX 600 target price on shares of WH Smith in a research report on Friday, June 5th. JPMorgan Chase & Co. cut their price target on WH Smith from GBX 700 to GBX 575 and set an “overweight” rating on the stock in a research report on Wednesday, June 17th. Deutsche Bank Aktiengesellschaft reduced their price objective on WH Smith from GBX 550 to GBX 390 and set a “hold” rating for the company in a research note on Thursday, June 11th. Royal Bank Of Canada decreased their price target on shares of WH Smith from GBX 675 to GBX 650 and set a “sector perform” rating for the company in a research note on Monday, April 13th. Finally, Canaccord Genuity Group decreased their price objective on WH Smith from GBX 680 to GBX 555 and set a “buy” rating for the company in a research report on Wednesday, June 24th. Three analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Hold” and an average price target of GBX 570.

WH Smith Price Performance

The stock has a fifty day simple moving average of GBX 463.60 and a two-hundred day simple moving average of GBX 570.38. The company has a market cap of £616.60 million, a PE ratio of -4.24, a price-to-earnings-growth ratio of 2.65 and a beta of 0.92. The company has a current ratio of 0.33, a quick ratio of 0.42 and a debt-to-equity ratio of 1,244.71.

WH Smith (LON:SMWH) last issued its earnings results on Thursday, April 23rd. The company reported GBX (20) earnings per share (EPS) for the quarter. The business had revenue of £748 million for the quarter. WH Smith had a negative return on equity of 105.35% and a negative net margin of 9.48%. On average, equities analysts predict that WH Smith PLC will post 100.9372747 EPS for the current fiscal year.

Insider Activity

In related news, insider Situl Jobanputra bought 3,658 shares of the firm’s stock in a transaction on Wednesday, June 10th. The shares were bought at an average cost of GBX 410 per share, for a total transaction of £14,997.80. Also, insider Helen Rose purchased 12,195 shares of the stock in a transaction dated Wednesday, June 10th. The shares were bought at an average cost of GBX 410 per share, for a total transaction of £49,999.50. Insiders have acquired a total of 443,494 shares of company stock valued at $184,437,140 over the last three months. 0.88% of the stock is currently owned by corporate insiders.

WH Smith Company Profile

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The High Street segment sells stationery products, including greeting cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books.