A number of firms have modified their ratings and price targets on shares of ServiceNow (NYSE: NOW) recently:
- 7/9/2026 – ServiceNow had its price target raised by Truist Financial Corporation from $120.00 to $130.00. They now have a “buy” rating on the stock.
- 7/8/2026 – ServiceNow had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $145.00 price target on the stock, down from $163.00.
- 7/1/2026 – ServiceNow was upgraded by Guggenheim from “neutral” to “buy”. They now have a $125.00 price target on the stock.
- 6/29/2026 – ServiceNow had its “outperform” rating reaffirmed by Sanford C. Bernstein.
- 6/29/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $150.00 price target on the stock.
- 6/15/2026 – ServiceNow was given a new $130.00 price target by Cantor Fitzgerald.
- 6/15/2026 – ServiceNow had its price target raised by Benchmark Co. from $125.00 to $130.00. They now have a “buy” rating on the stock.
- 5/26/2026 – ServiceNow had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc..
- 5/26/2026 – ServiceNow had its “outperform” rating reaffirmed by UBS Group AG.
- 5/21/2026 – ServiceNow had its price target lowered by Citic Securities from $168.00 to $140.00. They now have a “buy” rating on the stock.
- 5/18/2026 – ServiceNow is now covered by Bank of America Corporation. They set a “buy” rating and a $130.00 price target on the stock.
Insider Buying and Selling at ServiceNow
In other news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, May 14th. The stock was sold at an average price of $87.23, for a total value of $130,845.00. Following the completion of the sale, the director directly owned 44,930 shares in the company, valued at $3,919,243.90. This represents a 3.23% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 1,048 shares of the stock in a transaction that occurred on Monday, May 18th. The shares were sold at an average price of $98.51, for a total value of $103,238.48. Following the completion of the sale, the insider directly owned 12,072 shares of the company’s stock, valued at approximately $1,189,212.72. This represents a 7.99% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 28,071 shares of company stock worth $2,529,956 in the last 90 days. 0.34% of the stock is currently owned by insiders.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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