Analysts Set Zebra Technologies Corporation (NASDAQ:ZBRA) PT at $325.00

Shares of Zebra Technologies Corporation (NASDAQ:ZBRA) have been given an average recommendation of “Moderate Buy” by the thirteen research firms that are currently covering the company, Marketbeat Ratings reports. Five analysts have rated the stock with a hold rating and eight have issued a buy rating on the company. The average 1-year target price among analysts that have covered the stock in the last year is $327.00.

Several research firms recently weighed in on ZBRA. Zacks Research lowered Zebra Technologies from a “strong-buy” rating to a “hold” rating in a report on Monday, April 20th. Needham & Company LLC reaffirmed a “buy” rating and set a $345.00 price objective on shares of Zebra Technologies in a research note on Wednesday, May 13th. Robert W. Baird boosted their price objective on shares of Zebra Technologies from $300.00 to $310.00 and gave the company an “outperform” rating in a research report on Wednesday, May 13th. KeyCorp raised shares of Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 target price on the stock in a research note on Wednesday, May 13th. Finally, Weiss Ratings upgraded shares of Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday.

Zebra Technologies Stock Performance

Shares of NASDAQ ZBRA opened at $267.40 on Monday. The business’s 50 day moving average is $249.56 and its two-hundred day moving average is $238.45. The company has a debt-to-equity ratio of 0.69, a current ratio of 0.96 and a quick ratio of 0.57. Zebra Technologies has a 1-year low of $199.05 and a 1-year high of $352.66. The stock has a market capitalization of $12.74 billion, a P/E ratio of 32.33 and a beta of 1.60.

Zebra Technologies (NASDAQ:ZBRA) last issued its quarterly earnings data on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $4.21 by $0.54. The business had revenue of $1.50 billion for the quarter, compared to the consensus estimate of $1.48 billion. Zebra Technologies had a return on equity of 18.91% and a net margin of 7.49%.The company’s quarterly revenue was up 14.3% compared to the same quarter last year. During the same period in the prior year, the business posted $4.02 earnings per share. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. As a group, research analysts expect that Zebra Technologies will post 15.2 EPS for the current year.

Insiders Place Their Bets

In other news, insider Loizides Melissa Luff sold 500 shares of Zebra Technologies stock in a transaction on Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the sale, the insider directly owned 3,702 shares in the company, valued at approximately $940,122.90. This trade represents a 11.90% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Janice M. Roberts sold 3,000 shares of the business’s stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total transaction of $748,620.00. Following the sale, the director directly owned 6,183 shares of the company’s stock, valued at $1,542,905.82. This represents a 32.67% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 0.91% of the stock is owned by insiders.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in ZBRA. Garner Asset Management Corp bought a new position in Zebra Technologies in the 4th quarter worth about $30,000. Johnson Financial Group Inc. boosted its holdings in shares of Zebra Technologies by 330.3% in the fourth quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock valued at $34,000 after purchasing an additional 109 shares during the period. SBI Securities Co. Ltd. boosted its holdings in shares of Zebra Technologies by 164.8% in the fourth quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock valued at $35,000 after purchasing an additional 89 shares during the period. CYBER HORNET ETFs LLC bought a new stake in Zebra Technologies during the 2nd quarter valued at $39,000. Finally, NBC Securities Inc. purchased a new stake in Zebra Technologies in the fourth quarter worth about $57,000. Hedge funds and other institutional investors own 91.03% of the company’s stock.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.