Brokerages Set eBay Inc. (NASDAQ:EBAY) Target Price at $109.39

Posted by Casey Walker on Jul 21st, 2026

eBay Inc. (NASDAQ:EBAY – Get Free Report) has been assigned an average recommendation of “Hold” from the thirty-three research firms that are currently covering the firm, Marketbeat Ratings reports. One equities research analyst has rated the stock with a sell recommendation, eighteen have given a hold recommendation and fourteen have issued a buy recommendation on the company. The average 12 month price target among brokerages that have updated their coverage on the stock in the last year is $110.5161.

A number of equities analysts recently weighed in on the stock. Citizens Jmp upped their target price on shares of eBay from $120.00 to $125.00 and gave the stock a “market outperform” rating in a research report on Tuesday, July 14th. The Goldman Sachs Group lifted their price target on shares of eBay from $88.00 to $100.00 and gave the company a “neutral” rating in a report on Thursday, April 30th. Deutsche Bank Aktiengesellschaft set a $124.00 price objective on shares of eBay in a report on Monday, May 4th. Morgan Stanley raised their price objective on eBay to $117.00 and gave the company an “overweight” rating in a research report on Tuesday, April 28th. Finally, Rothschild & Co Redburn boosted their target price on eBay from $100.00 to $115.00 and gave the stock a “neutral” rating in a research report on Wednesday, May 13th.

Check Out Our Latest Research Report on eBay

eBay Stock Performance

NASDAQ:EBAY opened at $114.19 on Thursday. The stock has a 50-day moving average price of $111.72 and a 200 day moving average price of $99.63. The stock has a market capitalization of $50.70 billion, a P/E ratio of 25.89, a P/E/G ratio of 2.47 and a beta of 1.37. eBay has a 12-month low of $77.12 and a 12-month high of $119.31. The company has a current ratio of 1.22, a quick ratio of 1.22 and a debt-to-equity ratio of 1.36.

eBay (NASDAQ:EBAY – Get Free Report) last posted its quarterly earnings results on Wednesday, April 29th. The e-commerce company reported $1.66 EPS for the quarter, topping analysts’ consensus estimates of $1.58 by $0.08. eBay had a return on equity of 46.11% and a net margin of 17.58%.The company had revenue of $3.09 billion for the quarter, compared to analysts’ expectations of $3.04 billion. During the same period in the previous year, the firm earned $1.38 EPS. The firm’s revenue was up 19.5% compared to the same quarter last year. eBay has set its Q2 2026 guidance at 1.090-1.140 EPS. Equities research analysts forecast that eBay will post 4.87 EPS for the current fiscal year.

eBay Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Friday, June 12th. Shareholders of record on Friday, May 29th were issued a dividend of $0.31 per share. This represents a $1.24 annualized dividend and a yield of 1.1%. The ex-dividend date was Friday, May 29th. eBay’s dividend payout ratio (DPR) is currently 28.12%.

Trending Headlines about eBay

Here are the key news stories impacting eBay this week:

Positive Sentiment: GameStop disclosed that it has accumulated nearly 10% of eBay, a large stake that could signal strategic interest and spark speculation about a sale, partnership, or other value-creating transaction. GameStop discloses 10% eBay stake as it pushes for a deal
Positive Sentiment: Reports that Ryan Cohen converted derivatives into 43.4 million shares reinforced the view that GameStop is serious about its eBay position, which can support takeover speculation and lift investor interest in eBay. GameStop Builds 9.8% eBay Stake After Rejected Bid
Positive Sentiment: Coverage framing the move as an activist play suggests the situation may pressure eBay to consider strategic alternatives, which investors often view as potentially supportive for the share price. GameStop’s eBay Deal Is Less An Acquisition Than An Activist Play
Neutral Sentiment: Several additional articles repeated the same stake-building and takeover-speculation theme, amplifying attention around EBAY but adding little new fundamental information. GameStop Doubles Down On eBay Bid As Ryan Cohen Escalates Pursuit
Negative Sentiment: Some commentary called the bid confusing or skeptical, and noted Wall Street doubt about the strategy. That skepticism could limit enthusiasm if investors conclude the bid is unlikely to succeed. GameStop owns nearly 10% of eBay in confusing hostile takeover strategy

Insiders Place Their Bets

In other news, SVP Jordan Douglas Bradle Sweetnam sold 863 shares of the company’s stock in a transaction that occurred on Thursday, June 18th. The stock was sold at an average price of $109.17, for a total transaction of $94,213.71. Following the sale, the senior vice president directly owned 34,533 shares of the company’s stock, valued at $3,769,967.61. This represents a 2.44% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction that occurred on Monday, July 6th. The shares were sold at an average price of $113.33, for a total value of $1,259,096.30. Following the transaction, the chief executive officer owned 275,431 shares of the company’s stock, valued at $31,214,595.23. This represents a 3.88% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 76,012 shares of company stock valued at $8,747,852 in the last quarter. 0.67% of the stock is currently owned by insiders.

Hedge Funds Weigh In On eBay

Several institutional investors have recently bought and sold shares of the business. Guggenheim Capital LLC lifted its holdings in shares of eBay by 7.4% in the 2nd quarter. Guggenheim Capital LLC now owns 14,334 shares of the e-commerce company’s stock valued at $1,067,000 after acquiring an additional 988 shares during the last quarter. Jump Financial LLC purchased a new stake in eBay during the second quarter valued at approximately $275,000. NewEdge Advisors LLC raised its position in eBay by 70.4% during the second quarter. NewEdge Advisors LLC now owns 108,572 shares of the e-commerce company’s stock valued at $8,084,000 after purchasing an additional 44,851 shares during the period. Sei Investments Co. lifted its stake in shares of eBay by 48.7% in the 2nd quarter. Sei Investments Co. now owns 471,543 shares of the e-commerce company’s stock valued at $35,111,000 after purchasing an additional 154,465 shares during the last quarter. Finally, Treasurer of the State of North Carolina lifted its stake in shares of eBay by 26.3% in the 2nd quarter. Treasurer of the State of North Carolina now owns 325,678 shares of the e-commerce company’s stock valued at $24,250,000 after purchasing an additional 67,731 shares during the last quarter. Institutional investors own 87.48% of the company’s stock.

About eBay

(Get Free Report)

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.