SoFi Technologies (NASDAQ:SOFI) Shares Down 3.2% – Time to Sell?

SoFi Technologies, Inc. (NASDAQ:SOFI) traded down 3.2% on Wednesday . The company traded as low as $16.96 and last traded at $17.07. Approximately 89,892,056 shares were traded during mid-day trading, an increase of 29% from the average session volume of 69,544,516 shares. The stock had previously closed at $17.64.

Key SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Wall Street expects SoFi to report earnings growth next week, and coverage from Zacks/Yahoo Finance says the company has signs of a possible earnings beat, which could support the stock if results and guidance come in strong.
• Positive Sentiment: Investor attention remains elevated, with SoFi showing up as a trending stock on Zacks, which can increase trading interest ahead of earnings.
• Positive Sentiment: Broader banking strength from JPMorgan Chase and Goldman Sachs has been highlighted as a potential tailwind for smaller financial firms like SoFi, suggesting improving sentiment for the sector.
• Neutral Sentiment: SoFi EVP Kelli Keough sold nearly 11,000 shares through a prearranged 10b5-1 plan, which is usually viewed as routine insider selling rather than a direct negative signal. Article Title
• Neutral Sentiment: Analysts and media are focusing on one key operating metric that could determine whether SoFi rallies or falls after Q2 earnings, underscoring that the stock may react sharply to management’s update. Article Title
• Negative Sentiment: Short-seller Muddy Waters reiterated a bearish view on SoFi, arguing that its accounting practices remain a concern, which could weigh on sentiment and keep volatility high.
• Negative Sentiment: A comparison piece from Yahoo Finance and Zacks argued that Dave may be the stronger fintech investment case in 2026, which can create competitive pressure on SoFi’s valuation narrative.

Wall Street Analyst Weigh In

SOFI has been the topic of several research analyst reports. The Goldman Sachs Group raised their price objective on SoFi Technologies from $17.00 to $21.00 and gave the stock a “neutral” rating in a research note on Thursday, July 9th. Weiss Ratings cut shares of SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday, May 26th. Truist Financial reduced their price target on shares of SoFi Technologies from $20.00 to $17.00 and set a “hold” rating on the stock in a research report on Tuesday, May 12th. Barclays lowered their price objective on shares of SoFi Technologies from $28.00 to $18.00 and set an “equal weight” rating for the company in a research report on Monday, April 6th. Finally, Deutsche Bank Aktiengesellschaft restated a “hold” rating and issued a $18.00 target price on shares of SoFi Technologies in a research note on Thursday, April 30th. Seven research analysts have rated the stock with a Buy rating, eleven have given a Hold rating and three have issued a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of “Hold” and a consensus price target of $22.78.

SoFi Technologies Stock Down 3.2%

The company has a quick ratio of 0.13, a current ratio of 0.75 and a debt-to-equity ratio of 0.17. The firm’s 50-day moving average price is $17.15 and its 200 day moving average price is $18.98. The firm has a market cap of $21.90 billion, a P/E ratio of 38.80 and a beta of 2.14.

SoFi Technologies (NASDAQ:SOFI) last announced its quarterly earnings results on Wednesday, April 29th. The company reported $0.12 EPS for the quarter, meeting the consensus estimate of $0.12. The company had revenue of $1.09 billion for the quarter, compared to analyst estimates of $1.05 billion. SoFi Technologies had a net margin of 14.65% and a return on equity of 6.25%. SoFi Technologies’s revenue was up 42.6% compared to the same quarter last year. During the same quarter last year, the business earned $0.06 earnings per share. SoFi Technologies has set its FY 2026 guidance at 0.600- EPS. As a group, research analysts expect that SoFi Technologies, Inc. will post 0.59 earnings per share for the current year.

Insider Activity at SoFi Technologies

In other SoFi Technologies news, EVP Kelli Keough sold 10,954 shares of SoFi Technologies stock in a transaction on Monday, June 22nd. The stock was sold at an average price of $17.35, for a total transaction of $190,051.90. Following the sale, the executive vice president owned 378,682 shares of the company’s stock, valued at $6,570,132.70. The trade was a 2.81% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 102,123 shares of the business’s stock in a transaction on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total value of $1,815,746.94. Following the transaction, the chief technology officer owned 895,089 shares of the company’s stock, valued at $15,914,682.42. This trade represents a 10.24% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 124,302 shares of company stock worth $2,182,523 in the last three months. 2.50% of the stock is owned by company insiders.

Hedge Funds Weigh In On SoFi Technologies

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Valley Wealth Managers Inc. acquired a new stake in shares of SoFi Technologies in the fourth quarter valued at $25,000. Blue Trust Inc. grew its holdings in SoFi Technologies by 655.2% during the fourth quarter. Blue Trust Inc. now owns 1,012 shares of the company’s stock worth $26,000 after acquiring an additional 878 shares during the period. Vermillion Wealth Management Inc. grew its holdings in SoFi Technologies by 283.1% during the fourth quarter. Vermillion Wealth Management Inc. now owns 1,000 shares of the company’s stock worth $26,000 after acquiring an additional 739 shares during the period. Central Pacific Bank Trust Division bought a new stake in SoFi Technologies in the fourth quarter worth about $28,000. Finally, Reflection Asset Management bought a new stake in SoFi Technologies in the fourth quarter worth about $28,000. 38.43% of the stock is owned by institutional investors.

SoFi Technologies Company Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.