Cumberland Partners Ltd Boosts Stock Position in Netflix, Inc. $NFLX

Cumberland Partners Ltd grew its position in shares of Netflix, Inc. (NASDAQ:NFLX) by 142.0% during the 1st quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 298,074 shares of the Internet television network’s stock after purchasing an additional 174,915 shares during the quarter. Netflix makes up about 2.2% of Cumberland Partners Ltd’s investment portfolio, making the stock its 19th largest position. Cumberland Partners Ltd’s holdings in Netflix were worth $28,660,000 at the end of the most recent reporting period.

A number of other large investors also recently modified their holdings of NFLX. Pacific Sun Financial Corp raised its stake in shares of Netflix by 1.6% during the third quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock worth $688,000 after acquiring an additional 9 shares in the last quarter. Beaird Harris Wealth Management LLC boosted its stake in shares of Netflix by 9.6% in the 3rd quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock valued at $137,000 after purchasing an additional 10 shares in the last quarter. Monograph Wealth Advisors LLC grew its holdings in shares of Netflix by 1.8% during the 2nd quarter. Monograph Wealth Advisors LLC now owns 682 shares of the Internet television network’s stock valued at $913,000 after purchasing an additional 12 shares during the last quarter. Resources Management Corp CT ADV grew its holdings in shares of Netflix by 2.0% during the 2nd quarter. Resources Management Corp CT ADV now owns 829 shares of the Internet television network’s stock valued at $1,110,000 after purchasing an additional 16 shares during the last quarter. Finally, Sompo Asset Management Co. Ltd. raised its position in Netflix by 1.4% in the 2nd quarter. Sompo Asset Management Co. Ltd. now owns 1,500 shares of the Internet television network’s stock worth $2,009,000 after purchasing an additional 20 shares during the period. 80.93% of the stock is owned by hedge funds and other institutional investors.

Insider Transactions at Netflix

In related news, CEO Gregory K. Peters sold 27,312 shares of the business’s stock in a transaction dated Thursday, May 7th. The shares were sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the transaction, the chief executive officer owned 120,931 shares in the company, valued at $10,725,370.39. The trade was a 18.42% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CFO Spencer Adam Neumann sold 9,253 shares of the stock in a transaction dated Thursday, May 7th. The stock was sold at an average price of $88.95, for a total transaction of $823,054.35. Following the completion of the transaction, the chief financial officer directly owned 73,787 shares of the company’s stock, valued at approximately $6,563,353.65. The trade was a 11.14% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 899,839 shares of company stock worth $80,141,661. 1.24% of the stock is owned by corporate insiders.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix’s expanding global content strategy, including local-language hits and major franchises, is helping broaden engagement and could support more durable revenue growth. Netflix’s Global Content Strategy Expands: Is Growth More Durable?
• Positive Sentiment: Some analysts and commentators are arguing the post-earnings selloff may have made NFLX more of a value opportunity than a growth stock, which could attract bargain hunters. Netflix (NFLX) Stock Has Become a Value Play Post Q2
• Neutral Sentiment: Netflix remains a central topic in streaming ETF discussions after its Q2 results, as investors weigh whether the company’s growth profile is still strong enough to support the broader streaming trade. ETFs in Spotlight Following Netflix’s Q2 Earnings Beat & Weak ’26 View
• Neutral Sentiment: Market commentary continues to frame Netflix as a company with strong fundamentals but challenged sentiment, with the stock still trading near recent lows. What’s Going on With Netflix Stock?
• Negative Sentiment: Investors are worried that slowing growth, weaker guidance, and rich valuation could limit upside for NFLX despite higher revenue and profit. Losing Wall Street binge premium! Why are Netflix shares in a freefall this year?
• Negative Sentiment: Competitive pressure is still a concern, with YouTube’s strong ad growth renewing questions about whether Netflix can maintain its lead in video entertainment monetization. Alphabet-Owned YouTube Ad Sales Hit a Record $11.06 Billion. Is YouTube Dangerously Close to Surpassing Netflix in Revenue?

Netflix Price Performance

Shares of Netflix stock opened at $70.09 on Friday. The business has a 50 day moving average of $78.34 and a 200 day moving average of $86.05. Netflix, Inc. has a 52 week low of $65.08 and a 52 week high of $126.71. The company has a market cap of $291.85 billion, a PE ratio of 22.06, a P/E/G ratio of 0.86 and a beta of 1.52. The company has a quick ratio of 1.41, a current ratio of 1.14 and a debt-to-equity ratio of 0.39.

Netflix (NASDAQ:NFLX) last released its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating the consensus estimate of $0.79 by $0.01. The business had revenue of $12.56 billion for the quarter, compared to analysts’ expectations of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The firm’s revenue for the quarter was up 13.4% compared to the same quarter last year. During the same quarter in the previous year, the business posted $0.72 earnings per share. As a group, equities research analysts forecast that Netflix, Inc. will post 3.59 earnings per share for the current year.

Wall Street Analyst Weigh In

Several analysts have weighed in on the stock. Wedbush lowered their price target on shares of Netflix from $118.00 to $105.00 and set an “outperform” rating for the company in a research note on Friday, July 17th. Jefferies Financial Group reduced their price objective on Netflix from $128.00 to $110.00 and set a “buy” rating on the stock in a research note on Wednesday, June 10th. Pivotal Research lowered their target price on Netflix from $96.00 to $70.00 and set a “hold” rating for the company in a research note on Friday, July 17th. Citic Securities boosted their target price on Netflix from $95.00 to $107.00 and gave the company a “hold” rating in a research note on Monday, April 27th. Finally, China Intl Cap upgraded Netflix to a “strong-buy” rating in a report on Tuesday. Four investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, seventeen have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, Netflix currently has an average rating of “Moderate Buy” and an average target price of $103.48.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.