Harley-Davidson (NYSE:HOG) Posts Quarterly Earnings Results, Beats Expectations By $0.10 EPS

Harley-Davidson (NYSE:HOG) posted its earnings results on Thursday. The company reported $0.75 EPS for the quarter, beating analysts’ consensus estimates of $0.65 by $0.10, FiscalAI reports. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The business had revenue of $1.23 billion for the quarter, compared to the consensus estimate of $1.17 billion. During the same quarter last year, the firm posted $0.88 EPS. The company’s revenue for the quarter was down 5.9% on a year-over-year basis.

Here are the key takeaways from Harley-Davidson’s conference call:

• Harley-Davidson said Q2 showed early progress under its “Back to the Bricks” turnaround plan, with North America retail up 3% for the quarter and U.S. market share holding at 32% in the 601cc+ market.
• The company highlighted a much healthier dealer network, saying dealer inventory was down 17% year over year and that 85%+ of North American dealer stock was current-model-year product. Management expects domestic dealer profitability to double in 2026.
• New product launches are gaining traction, with management citing strong sell-through and pricing for the Super Glide and enthusiastic early reception for Deadwood. Harley also pointed to positive dealer and rider response as validation of its product direction.
• Harley raised full-year 2026 guidance, lifting expected HDMC retail and wholesale units to 133,500-138,500 and increasing HDMC operating income guidance to $10 million-$50 million. HDFS operating income guidance was also raised to $55 million-$70 million.
• Management acknowledged ongoing headwinds, including a challenging Europe market, domestic supplier issues that hurt 2026 margins, and continued tariff uncertainty. It said the tariff cost outlook remains $75 million-$90 million for 2026, excluding recoveries.

Harley-Davidson Price Performance

Shares of HOG opened at $25.45 on Friday. The firm has a market capitalization of $2.68 billion, a PE ratio of 15.61, a price-to-earnings-growth ratio of 17.83 and a beta of 1.26. The company has a debt-to-equity ratio of 0.36, a current ratio of 1.90 and a quick ratio of 1.66. Harley-Davidson has a 1-year low of $17.09 and a 1-year high of $31.25. The company’s fifty day moving average price is $25.15 and its 200-day moving average price is $22.36.

Harley-Davidson Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, June 25th. Shareholders of record on Monday, June 8th were issued a $0.1875 dividend. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.9%. Harley-Davidson’s dividend payout ratio (DPR) is currently 42.61%.

Analyst Ratings Changes

A number of equities analysts recently commented on HOG shares. DA Davidson boosted their price objective on shares of Harley-Davidson from $25.00 to $30.00 and gave the stock a “buy” rating in a research note on Monday, July 6th. Griffin Securities set a $30.00 price objective on Harley-Davidson in a research report on Monday, July 6th. Loop Capital upgraded Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 target price on the stock in a research note on Monday. Morgan Stanley raised their price target on shares of Harley-Davidson from $12.00 to $15.00 and gave the company an “underweight” rating in a report on Tuesday, May 19th. Finally, UBS Group lifted their price objective on shares of Harley-Davidson from $19.00 to $26.00 and gave the stock a “neutral” rating in a research report on Monday, May 11th. One research analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, the company has an average rating of “Hold” and a consensus price target of $25.89.

Insider Transactions at Harley-Davidson

In other Harley-Davidson news, CFO Jonathan R. Root sold 1,554 shares of the business’s stock in a transaction dated Wednesday, July 1st. The stock was sold at an average price of $24.44, for a total transaction of $37,979.76. Following the sale, the chief financial officer owned 29,400 shares in the company, valued at approximately $718,536. The trade was a 5.02% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul J. Krause sold 1,564 shares of the stock in a transaction dated Monday, May 11th. The shares were sold at an average price of $26.00, for a total value of $40,664.00. Following the completion of the transaction, the insider directly owned 30,012 shares in the company, valued at $780,312. This represents a 4.95% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 4,672 shares of company stock valued at $116,266. 0.97% of the stock is currently owned by insiders.

Institutional Trading of Harley-Davidson

Hedge funds and other institutional investors have recently made changes to their positions in the business. Pinnacle Holdings LLC purchased a new stake in Harley-Davidson in the fourth quarter valued at $30,000. Geneos Wealth Management Inc. boosted its position in Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after purchasing an additional 1,278 shares in the last quarter. Johnson Financial Group Inc. grew its position in Harley-Davidson by 15,387.5% during the third quarter. Johnson Financial Group Inc. now owns 3,717 shares of the company’s stock valued at $104,000 after buying an additional 3,693 shares during the period. Kestra Advisory Services LLC purchased a new position in Harley-Davidson in the fourth quarter valued at $113,000. Finally, Centaurus Financial Inc. acquired a new position in shares of Harley-Davidson in the third quarter worth about $168,000. Institutional investors and hedge funds own 85.10% of the company’s stock.

Harley-Davidson News Roundup

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Harley-Davidson beat Q2 estimates with EPS of $0.75 versus $0.65 expected, and revenue of $1.23 billion versus $1.17 billion forecast, helped by stronger motorcycle demand in its core HDMC business. Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance
• Positive Sentiment: The company raised its full-year sales guidance, signaling management sees momentum in its turnaround and stronger North American sales ahead. Harley-Davidson Raises Outlook on Strong North American Sales
• Positive Sentiment: Several outlets highlighted Harley-Davidson as a value stock and noted that analysts remain constructive overall, including Baird lifting its price target to $30 while keeping a neutral rating. Harley-Davidson Emerges On Value Stock Screens
• Neutral Sentiment: Harley-Davidson’s financing segment, HDFS, saw revenue plunge, which offsets some of the enthusiasm around the core motorcycle business and adds a mixed note to the quarter. Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth
• Neutral Sentiment: LiveWire continued to narrow losses, but it remains a small drag rather than a major driver for the stock right now. Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth
• Negative Sentiment: Motorcycle deliveries fell short of expectations, and revenue declined 5.9% year over year, reminding investors that demand is still uneven despite the earnings beat. Harley-Davidson Q2 bike sales fall short of expectations
• Negative Sentiment: Higher raw material costs and lower quarterly profit underscore margin pressure, which may limit how quickly the turnaround translates into stronger earnings. Harley-Davidson posts lower quarterly results as raw material costs rise

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.