MediaAlpha (MAX) Expected to Release Earnings on Wednesday

MediaAlpha (NYSE:MAX) is projected to announce its Q2 2026 results after the market closes on Wednesday, July 29th. Analysts expect the company to announce earnings of $0.21 per share and revenue of $300.8730 million for the quarter. Interested persons can find conference call details on the company’s upcoming Q2 2026 earning overview page for the latest details on the call scheduled for Wednesday, July 29, 2026 at 5:00 PM ET.

MediaAlpha (NYSE:MAX) last posted its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 EPS for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The business had revenue of $310.00 million during the quarter, compared to analyst estimates of $298.91 million. During the same quarter in the prior year, the firm posted ($0.04) earnings per share. The company’s revenue for the quarter was up 17.3% compared to the same quarter last year. On average, analysts expect MediaAlpha to post $1 EPS for the current fiscal year and $1 EPS for the next fiscal year.

MediaAlpha Stock Performance

Shares of MAX opened at $13.13 on Monday. MediaAlpha has a fifty-two week low of $7.09 and a fifty-two week high of $14.70. The firm has a 50-day simple moving average of $11.04 and a 200-day simple moving average of $10.12. The company has a market capitalization of $818.72 million, a price-to-earnings ratio of 20.52 and a beta of 1.08.

Insiders Place Their Bets

In other MediaAlpha news, insider Steven Yi sold 96,000 shares of the stock in a transaction on Wednesday, July 1st. The stock was sold at an average price of $12.90, for a total value of $1,238,400.00. Following the completion of the transaction, the insider owned 2,759,690 shares in the company, valued at approximately $35,600,001. This represents a 3.36% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Eugene Nonko sold 26,888 shares of the business’s stock in a transaction on Wednesday, April 29th. The stock was sold at an average price of $10.01, for a total transaction of $269,148.88. Following the sale, the director owned 1,247,274 shares in the company, valued at $12,485,212.74. The trade was a 2.11% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 475,867 shares of company stock worth $5,501,383 in the last ninety days. 14.65% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On MediaAlpha

A number of institutional investors and hedge funds have recently modified their holdings of the company. Hsbc Holdings PLC boosted its position in MediaAlpha by 2.3% during the second quarter. Hsbc Holdings PLC now owns 51,550 shares of the company’s stock worth $561,000 after purchasing an additional 1,144 shares in the last quarter. Tower Research Capital LLC TRC boosted its position in shares of MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after buying an additional 1,213 shares in the last quarter. Quarry LP lifted its holdings in shares of MediaAlpha by 43.3% in the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares in the last quarter. The Manufacturers Life Insurance Company lifted its stake in MediaAlpha by 13.4% in the 2nd quarter. The Manufacturers Life Insurance Company now owns 12,757 shares of the company’s stock valued at $140,000 after buying an additional 1,510 shares in the last quarter. Finally, Caitong International Asset Management Co. Ltd boosted its stake in shares of MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after acquiring an additional 2,124 shares during the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.

Analyst Upgrades and Downgrades

Several research firms have recently commented on MAX. Zacks Research cut MediaAlpha from a “hold” rating to a “strong sell” rating in a research note on Tuesday, May 19th. Capital One Financial set a $11.00 price objective on shares of MediaAlpha in a research report on Tuesday, June 9th. Weiss Ratings raised shares of MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research note on Wednesday, July 1st. Wall Street Zen upgraded shares of MediaAlpha from a “hold” rating to a “buy” rating in a research report on Sunday, July 12th. Finally, Keefe, Bruyette & Woods lifted their target price on shares of MediaAlpha from $15.00 to $17.00 and gave the company an “outperform” rating in a report on Wednesday, July 8th. One investment analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, three have issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $12.64.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.