PROG (NYSE:PRG) Stock Price Down 8.3% – Should You Sell?

Shares of PROG Holdings, Inc (NYSE:PRG) traded down 8.3% during trading on Wednesday . The company traded as low as $41.00 and last traded at $41.3440. Approximately 126,845 shares changed hands during mid-day trading, a decline of 75% from the average daily volume of 511,223 shares. The stock had previously closed at $45.08.

PROG News Summary

Here are the key news stories impacting PROG this week:

• Positive Sentiment: PROG reported second-quarter EPS of $1.19, surpassing the $0.95 consensus estimate by $0.24. Revenue was $719.72 million, also ahead of the $713.50 million consensus. MarketBeat quarterly earnings report
• Positive Sentiment: Management raised or reaffirmed a constructive full-year outlook, projecting 2026 EPS of $4.75 to $5.00 versus the $4.66 analyst consensus, and revenue of approximately $3.0 billion to $3.1 billion. PROG Holdings second-quarter results
• Positive Sentiment: The quarter included Purchasing Power, acquired on January 2, 2026, and management characterized performance as strong, with revenue toward the high end of its outlook and adjusted EBITDA and non-GAAP results benefiting from the business combination. PROG Holdings second-quarter results
• Neutral Sentiment: Third-quarter EPS guidance of $1.00 to $1.20 brackets the $1.05 consensus estimate, suggesting results could be broadly in line with expectations.
• Negative Sentiment: Third-quarter revenue guidance of $715 million to $750 million has a midpoint below the $746.7 million consensus, potentially signaling slower near-term growth than analysts anticipated.
• Negative Sentiment: Investors continue to monitor consumer financial pressure and write-offs, risks previously identified ahead of the earnings release, even as leasing demand and Four Technologies growth improve. Zacks PROG Holdings earnings preview

Wall Street Analyst Weigh In

PRG has been the subject of several research analyst reports. Weiss Ratings raised shares of PROG from a “hold (c)” rating to a “hold (c+)” rating in a research note on Wednesday, June 24th. Jefferies Financial Group upgraded PROG from a “hold” rating to a “buy” rating and raised their price objective for the stock from $33.00 to $60.00 in a report on Wednesday, July 8th. Loop Capital lowered PROG from a “buy” rating to a “hold” rating and set a $48.00 target price for the company. in a research report on Wednesday, July 1st. TD Cowen upped their target price on PROG from $45.00 to $50.00 and gave the stock a “buy” rating in a report on Tuesday, July 7th. Finally, Stephens increased their price target on PROG from $40.00 to $47.50 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. Five research analysts have rated the stock with a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat, PROG presently has a consensus rating of “Moderate Buy” and an average price target of $47.36.

PROG Price Performance

The company has a current ratio of 4.27, a quick ratio of 2.41 and a debt-to-equity ratio of 1.21. The firm’s 50-day moving average price is $40.61 and its two-hundred day moving average price is $35.22. The stock has a market cap of $1.70 billion, a PE ratio of 11.67 and a beta of 1.78.

PROG (NYSE:PRG) last issued its quarterly earnings data on Wednesday, July 29th. The fintech holding company reported $1.19 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.95 by $0.24. The company had revenue of $719.72 million for the quarter, compared to analyst estimates of $713.50 million. PROG had a net margin of 5.88% and a return on equity of 21.94%. PROG has set its Q3 2026 guidance at 1.000-1.200 EPS and its FY 2026 guidance at 4.750-5.000 EPS. On average, equities analysts expect that PROG Holdings, Inc will post 4.7 earnings per share for the current fiscal year.

PROG Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Tuesday, June 2nd. Stockholders of record on Tuesday, May 19th were issued a $0.14 dividend. The ex-dividend date was Tuesday, May 19th. This represents a $0.56 dividend on an annualized basis and a dividend yield of 1.3%. PROG’s dividend payout ratio (DPR) is currently 15.30%.

Institutional Investors Weigh In On PROG

Hedge funds have recently made changes to their positions in the stock. GAMMA Investing LLC boosted its position in PROG by 19.2% during the second quarter. GAMMA Investing LLC now owns 2,911 shares of the fintech holding company’s stock valued at $136,000 after purchasing an additional 468 shares in the last quarter. Segall Bryant & Hamill LLC purchased a new position in PROG in the first quarter valued at about $837,000. Bank of America Corp DE raised its holdings in PROG by 4.7% in the first quarter. Bank of America Corp DE now owns 151,827 shares of the fintech holding company’s stock worth $4,356,000 after purchasing an additional 6,760 shares in the last quarter. Amundi raised its holdings in PROG by 23.6% in the first quarter. Amundi now owns 9,589 shares of the fintech holding company’s stock worth $275,000 after purchasing an additional 1,832 shares in the last quarter. Finally, California State Teachers Retirement System boosted its holdings in shares of PROG by 27.5% in the 1st quarter. California State Teachers Retirement System now owns 49,601 shares of the fintech holding company’s stock valued at $1,423,000 after buying an additional 10,701 shares in the last quarter. 97.92% of the stock is currently owned by hedge funds and other institutional investors.

PROG Company Profile

PROG Holdings, Inc, formerly known as Aaron’s, is a North American provider of lease-to-own and consumer finance solutions. The company operates through two primary segments: Aaron’s Business Solutions and Progressive Financial Services. Through Aaron’s Business Solutions, PROG offers customers access to furniture, electronics, home appliances and technology products via lease ownership arrangements, serving both individual consumers and small businesses.

The Progressive Financial Services segment provides lease-purchase and retail point-of-sale financing programs to customers with limited credit histories.